If you are in the retail business and want to have a wide range of audiences, you need a well-optimized eCommerce website at the earliest.
Why?
An organized and easy-to-use website will help your prospective customers to understand the demographics, the location, the product preference, and finally the product of their choice.
You can also use tracking to understand your visitor’s preferences and offer them services accordingly.
An e-commerce website does much more than that. It can also assist you in determining where things are going wrong. For instance, which offers are off-putting the customers or which traffic sources are ineffective, and cart abandonment issues and their potential causes. Of course, the global growth of your e-commerce website is the most important reason for you to have your site fully optimized. E-commerce continues to grow year after year and this trend appears to be continuing.
If you’re already online, that’s fantastic. However, if you do not take proactive steps to increase visibility, you risk remaining invisible to new prospects and leads. Wondering how to do that?
Just implement the popular SEO strategies for e-commerce.
Let’s begin from the beginning
What is SEO for e-Commerce?
SEO for e-commerce is a marketing strategy that aids online retailers to rank higher than their competitors in search engine results. A well-designed and optimized website with high-quality content will rank higher in search engines like Google. Thus increasing your website’s visibility and driving your sales higher. In other words, SEO strategies for e-commerce focus on optimizing your site to increase leads and conversions.
SEO for e-commerce, however, differs from SEO for content-focused websites. In the latter it entails more than just writing blog posts, gaining links, and adding keywords. You must understand how search engines function and how you can benefit from their algorithm.
SEO Strategies for e-commerce
1. Improve your SEO with an Engaging product Description
One of the most basic but underutilized eCommerce strategies is to write unique product descriptions that strengthen your brand image, engage your audience, and educate your customers. Implementing these strategies will set your eCommerce site apart from the competition in a way that is understandable to both your customers and search engines.
If your company sells products that are available on every other eCommerce site, a quality product page copy will become even more valuable for conversion rates. Because many of these businesses will copy the product description directly from the web page of the manufacturer, their content will be duplicated and thinned across search engines.
2. Do your Keyword Research in the proper way
There are numerous approaches to optimizing your e-commerce site, and SEO strategies differ with every site or product. However, online retailers could still follow some guidelines to optimize their page, and that is conducting proper keyword research.
The intention behind a search query is referred to as keyword intent. You can spot it by observing the specific terms and phrases people use when searching for an item online. Yes, you will obviously want to rank for the most relevant and popular keywords in your industry, but you also need to understand your buyer’s intent. There are primarily two types of content
Information Keyword Intent
In SEO, informational keyword intent is used to describe the type of information looked up by the searcher.
These types of searches typically include:
How-tos: These searches usually include questions like “how to do? or how to go?”
Direct purchase: These involve keyword searches such as “buy this.”
Factual queries: When a searcher wants more information related to a topic, they use words like “fact” and “information.”
Commercial Keywords Intent
When people are looking for information that will help them make a purchase, what they look for is known as commercial keyword intent. This means they want to find what they’re looking for and buy it as soon as possible.
3. Mobile Optimization of your website is a must practice
While optimizing your website, these are the two things you should keep in mind.
What is the most important thing on that page?
How would you maximize the visibility of the page?
Optimizing your website for mobile devices has become particularly crucial for a long time. People are not always accessible via their desktops or laptops, but they are always accessible via their mobile phones. As a result, if you own an online store, you should prioritize providing a simple mobile experience over a complex desktop experience. This consists of creating a responsive website that scales to the size of the device being used to open it.
For nearly three years, Google has stated that they are transitioning to a mobile-first index. It means that while ranking websites, Google prioritizes your mobile site over your desktop site, because a large percentage of shopping experiences begin and end on the phone. As a result, if Google prioritizes mobile usage, your eCommerce store should too.
4. Reduce your page loading time and improve your website speed
A fast website is becoming an increasingly important part of Google’s algorithm. Thus it goes unsaid, that a fast website will significantly improve your user experience and rankings. Your priority should always be user experience, but how speedily your website loads is also a part of that experience. Take the necessary steps to become the fastest website among your competitors. But if you are serving your content faster than your competitors in your industry, it’s fine.
Large images usually slow down the website. So make sure your images are properly compressed for web use. Keep an eye out for CMS that may force larger versions of product images when compressed versions are used.
5. Incentivize Customer Engagement and Reviews
For product pages, customer ratings and reviews are very important. It is a trust base for your prospective customers. They are crucial for e-commerce businesses for improving conversion rates. For that, you need to have extremely well-functioned customer service also. Understand your customer’s problems, try to solve them, if you can’t make your customer know that you tried. Add the personal touch and then send automated messages for reviews. You can also set up thank you emails and offers once they have reviewed your product.
6. Long-tail Keyword variations.
Content is still the king of every media. So your blogs should ideally contain variations of long-tail keywords for your product category. For example, if you are selling cooking wares, you should write blogs about wooden cookware and steel cookware, which one is preferable and why? What kind of food is made best in which kind of vessels, etc.
7. Backlinking
Backlinking has long been regarded as one of the most genuine and valuable SEO strategies for a website. And in the case of e-commerce SEO, it becomes even more important because if your platform is recommended to the audience by some credible sources, it can generate a lot of traffic to your website. Guest blogging is the best way to get high-quality backlinks because it is favored by search engines. You can continue posting blogs related to your niche; however, you must ensure that, in addition to link building, the posted content is beneficial to the users.
We hope these major SEO strategies for your e-commerce sites will help you rank higher in the SERPS and improve your website’s traffic and conversion rates. So go ahead, and make the most of the online e-commerce market.
About Montfichet & Company – Atlanta
Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtain the training needed to push to deliver exceptional results.
If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.
Google has different kinds of ads: text ads, link ads, or video ads. When you visit a site that uses Google’s advertising network and you see a page full of text and image ads, the web publisher is using Google AdSense to show their ads. Each ad includes an “AdChoices icon”; this is a blue triangle, and it means the ad was created by Google. If you click on this icon, you will see “AdChoices” written above it in very small letters. Clicking on that word, “AdChoices” will take you to an information page with more details about why you are seeing the particular ad.
And if you are curious about which advertiser is behind a particular ad, just click on the word “AdChoices” at the left of that ad and an information box will pop up with details about the ad. You can use these settings to control how Google uses your data for personalized advertising (Google AdSense) and to control who sees your YouTube channel (YouTube ads). If you want to see personalized ads, but aren’t happy with the ads you currently see, you can modify your Google account’s traits and interests.
Create or sign in to a Google Account
You need to be signed in with a valid Google account to access and change privacy settings for YouTube accounts and Ad Settings for third-party apps on the Google Advertising page: https://www.google.com/settings/u/0/?hl=en#dashboard>. Only if you have an AdWords account, then it is possible to use that as your login for accessing Analytics info or getting detailed advertising reports about certain campaigns. However, without an AdWords account, it is still possible that you can see data about your ad campaigns in Analytics.
If you have a Gmail address, then there’s a good chance that you already have access to all the Google services and products such as Calendar and Docs. And if you use another email address to sign up for a Google Account, it will be automatically converted to “Google Apps Premier Edition” which just means that it has extra features like 24/7 phone support or guaranteed uptime of 99.9%. While creating an account on Google or logging into an existing one, enter your name, password and follow any other prompts needed to create your profile.
Access Your Google (Privacy) Settings
After opening your Google Account and logging in, click on the account avatar in the top right corner. A dropdown menu will appear with several options, including “Profile” and “Privacy & personal info”. Clicking on that last one will take you to a page where you can change some settings about how Google uses data from your Gmail, blogs, YouTube accounts, and other content to modify ads according to your interests or check if sensitive information is accidentally leaked through search queries or email sent via Gmail.
This page also contains links to specific privacy controls for Calendar (sync), Contacts (sharing) Docs (review permissions), and location data. If you want to opt-out of personalized advertising across all of these services in one go, you should click on “Ads Settings” as shown below.
Use Google Analytics to Track Website Traffic and Ad Campaigns
Google Analytics is a free website traffic analysis program used by over 40% of the top million websites online, including Microsoft, Twitter, and Amazon. It tracks how many people visit your website and what pages they look at exactly; it also tells about the most popular search queries that led users to your site, helps you analyze which ad campaigns are generating more visitors than others, and much more. If you want to track only certain aspects of your website use such as page views or new members registered, then go to the Customize tab in site reporting (Settings > Admin > Site Configuration> Data Collection > Custom Reports).
There you can select which aspects of your website should be tracked whenever you run those reports because up to 200 features are measured by default. While the basic reports can help you get a good overview of how people use your site, using Google Analytics in conjunction with other tools like Webmaster Tools or Search Console allows you to get even more target information. The page “Data Collection” will show you where that data is stored and let you manage how much data gets sent to each location.
Decide Where You Want Ads to Appear on Your Website or Blog
If you want some ads from AdSense or AdWords placed on your website, then check out their respective pages: https://www.google.com/adense and https://adwords.google.com/. AdSense has been around for a longer time and allows you to monetize your blog or website without having to deal with the technicalities of placing ads on it; instead, ads get automatically placed where you want them and change in line with what’s popular at that moment online. It’s free until you earn an income over $100 from ad clicks (at which point you won’t even see any advertising there).
The advantage of AdWords is that the service runs your ad campaigns for you – all you have to do is input keywords relevant to your niche, define some basic parameters (like geographical areas served) for targeting, and it’s their job to do the rest. However, you have to deal with setting up your ads and tracking their performance; AdSense will run them for you.
Download the Google Publisher Toolkit
This free program allows publishers to analyze how their content fares with other sites in terms of ad revenue, advise on how much time should be spent on each article and what keywords should be used, etc., and even offers a Chrome extension that helps to audit any website’s traffic data whenever it is clicked upon. The tool can also help identify opportunities for creating different kinds of ads that match better what users are looking for by identifying which niche your site covers best; for example, if it has a lot of traffic from users who use their mobile to access it, then Google Publisher Toolkit might recommend that you create a separate ad campaign just for mobile viewers. This is one of the most powerful tools on our list.
Remove Ads and Related Content from Your Site or Blog
If you don’t want any ads appearing on your site, but still want your visitors to be able to access the information they are looking for without becoming distracted – in other words, if you simply don’t like banners on your site (or maybe even aren’t willing to add them as an option), then consider using AdAway. It blocks all ads from reaching your devices by intercepting app requests at the DNS level and redirecting them to ads that are not going to pop up or appear on your screen.
To use it, simply enter the URLs of some apps you don’t want to see ads from (like Google Play), and then all other apps will be filtered out through this method. If no ad goes through AdAway, then there won’t be any chance for your users to see one as well!
Block Unwanted Ads
If all you want is a systematic way to exclude certain types of advertisements from appearing on your site, whether they come from Google or someone else, without having any tampering with its underlying code or working around its Java applets, then consider installing the Ghostery extension for your browser. It will exclude ad domains that you don’t want appearing on your site (unlike AdBlock, which only blocks all ads indiscriminately) and even give you the option for disabling certain Google services (such as Gmail, YouTube, or their search engine).
If you are planning to monetize your website later with advertising of any kind, then it might be a better idea to wait and test things out before deciding on the level of blocking – there is nothing worse than finding a niche product advertisers would like to promote but can’t because they aren’t sure how safe it would be by having that type of content appear next to some potentially offensive material.
Use No-follow Tags on Your Site
There is another way of blocking ads from appearing on your site that has nothing to do with the ad networks themselves: if you want to minimize the network-driven clicking activity on your content, then consider adding “no-follow” tags in all links that might lead to other pages containing ads. These tags try to discourage others from following the link by making it less likely for search engines and other sites (like yours) to pick up any kind of traffic due to that click; at least not until someone manually changes their browser settings.
For example, any time you have a backlink pointing at an affiliate program or sales page where a product being promoted could potentially be dangerous or inappropriate for your readers, then use no-follow tags for links that go to such pages. When you are done, Google Webmaster Tools will show up that there is a reduction in traffic coming from your site for a specific keyword phrase or its variations, and this would represent the amount of work wasted by people who have clicked on those links but were denied access to the inappropriate content (which they had no intention of visiting before seeing the ad).
Look for Ways to Reduce Your Ad Spend
If you want to start getting more out of your ad spend even if only by limiting its numbers, then consider checking in with some ads testing platforms like Optimizely. It has quite a bit more to offer than just A/B testing; it can help speed up your site by redirecting your visitors to landing pages that they can fill out quickly and provide you with a results dashboard detailing the impact of various changes on your site’s performance, such as “landing page 1/2” reduced bounce rate by 10%, which leads to an increase in time viewed of 100% or more. It will even track whether campaigns produced better results than others just for the sake of it or because they truly had better targeting!
Re-examine Your Site’s Purpose
If you want to increase user engagement levels, then start asking yourself what people would have to do differently if they came across one type of ad compared to another kind; specifically, would there be any relevance between the message (stated directly in the ad or implied through it) and what your site’s message is. If you are trying to write towards a particular type of audience, make sure that they won’t feel obligated to use another service instead because of how their message is being displayed.
Aside from exploring those questions with yourself, also test this hypothesis by presenting each scenario to some people who represent your target market: if they agree with your assessment as well then consider going with the solution where ads work together more smoothly.
Put Your Cart Before Your Horse
When using retargeting ads on your website (those based on cookies), consider retargeting those visitors first before any other types of visitors; even before allocating money for networking purposes. Why? Because you know that already by knowing their activity on your site, so in effect, you’re retargeting them for free. You can find a lot of opportunities to use retargeting ads if you just try harder: for example, if someone has visited during the morning time and then comes back again during the afternoon (or several days later), they probably have come back to read something they found interesting previously; use what you know about such situations as an opportunity instead of a problem!
If Ad Networks Won’t Listen, then “Shout at Them” Yourself
If all else fails then consider investing some money into advertising yourself to those ad networks. Let people know that there are alternatives out there even to their services! This could take the form of blog content or videos, but it will be worthwhile if you take that approach seriously enough. As is usually the case with such content, quality is important: use appropriate images that relate to your message and write professionally for an adult audience who could potentially be in a business role.
Consider “Retargeting” Facebook Ads If You Don’t Align With Google AdWords Requirements
If you want to get more out of ad networks but can’t adjust your existing campaigns due to some kind of restriction on your end (such as not being allowed to target mobile users), then consider retargeting people after they have left your site using a Facebook campaign instead. Now, while this won’t make up for not being allowed to target mobile users on Google AdWords, it could still be a useful measure if you aren’t given much of an option. It doesn’t take long for most people who leave your site to click away from Facebook (the average time spent is less than 2 minutes), so keeping them engaged will require some kind of advantage that none of the other ad networks can give you.
Consider Using Banner Ads Instead of In-Post Links To Your Website
You might have heard the saying “don’t interrupt someone when they are trying to read; link instead!” This is great advice most of the time since readers appreciate it, but there are times when banners can be more acceptable to use instead. Use a combination of both banner links and in-post links, but also test out using only one over the other. The final results will say a lot about which is better for your site.
If Others Say That Your Site Is “Bad” For Ad Networks to Target Ads On
There are plenty of ways to view what’s popular on the internet: you can look at Alexa rankings or see how many people have subscribed to sites such as Feedly (Tumblr has this type of service based on how many users they have). One way that advertisers know whether their current audience is being sought by others (and thus might not be available) is if they see a lot of people registering for their sites; this can be an indication that those who come through ad networks might not be able to gain access or just won’t want to. If you ever feel like your site is being unfairly targeted by ads, then it’s important to find out if others are seeing the same thing happening as well.
Take Advantage of Blank Spots On The Internet You Aren’t Using For Other Purposes
If there are areas on your website where you aren’t using any advertisements, then consider placing some there instead (if they are relevant). One exception here is when such places are in-between pages that contain content – in this case, leave them alone! However, if they’re just part of your design then you could save yourself from displaying ads that you aren’t interested in promoting. For instance, if there is a space in between two widgets on your site, then it might be worth having some banners displayed there instead.
Avoid “Bad Ad Units” Such As Low-Quality Popups And Banners
There are many different types of ad units being used today, but not all of them are legitimate sources for advertisers to earn revenue from users (the ones who click ads). You wouldn’t want to be associated with such services anyway so avoid using the following: pop-under windows, pop over windows, and low-quality banners (these don’t meet the requirements set by most ad networks, or they are just too difficult to “close”).
Automate Any Repetitive Task (Such As Accepting New Affiliate Programs)
When working with any type of web property, you probably realize by now that there will be a lot of repetitive work involved to keep it running smoothly and effectively. If there is some task that you must do more than once per day (maybe even twice depending on how much time you have available), then consider finding ways to automate it through software like Macros in Excel! This kind of automation can save hours each week which allows you the extra leeway to spend your time doing other things — such as improving your website or creating new content for users. The best part about this is that there are no limits on how much automation you can have!
Use AdBlock Plus Software To Filter Out Ads (Not Recommended)
Ad-blocking software such as AdBlock Plus helps users keep their web browsing experience free from annoying ads, but it also can be used to block any advertisements being shown by Google or other advertising networks. While this could be a good way for users to gain back some control over their privacy and the online advertising industry in general, it’s not recommended because it only hurts the legitimate ad networks that are working hard to offer you quality services for free!
None of these tips were easy for me to compile, but if I could sum up the most important one then it would be this: always be smart with your business! It means you shouldn’t make any rash decision based on the advice of someone else, but instead do thorough research and ask reputable sources about what is going to work best for you in terms of online advertising.
If you have any questions, comments, or feedback, feel free to leave a comment below!
Google ad settings
Google ads
Google ad manager
About Montfichet & Company
Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtaining the training need to push to deliver exceptional results.
If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.
Google Ads is a rapidly growing career choice. Google ads specialists are highly skilled at generating results for their clients. It’s more than being an online marketing expert; Google Ads specialists are data experts too. They must have business acumen and interpersonal fluency to effectively understand client objectives and translate them into effective campaigns.
This makes them invaluable to businesses of all sizes—from start-ups to multinationals, including small businesses that don’t necessarily have dedicated digital teams on staff. The rise in popularity of Google ads professionals means there’s never been a better time to sharpen your skills as a digital marketer and become certified as a specialist!
According to the latest Post Office Job Market Report, the job outlook for digital marketers will grow at an average of 15% over the next year.
This makes it one of the hottest job categories in online marketing, and a great career choice for those looking to make a difference and get higher pay. On average, Google Ads specialists earn more than double the median salary for workers in the digital marketing category ($86,540 vs. $40,000).
In addition to high pay, Google ads specialists have other reasons to love their jobs (and life!). They are constantly learning new skills as they strive towards continuous professional development under a demanding checklist of criteria required by Google to maintain certification (more on that below).
These professionals also benefit from working with clients who have some impressive brand names—like Disney, Starbucks, or L’Oréal—and gain valuable knowledge from leading companies around the globe.
Acquiring Google Ads certification allows you to become part of an elite group that is a market leader in advertising effectiveness. It demonstrates to clients that your digital marketing expertise is up-to-date and can help increase trust between you and the client, opening new opportunities for revenue growth.
By learning how to get certified as a Google ads specialist, all this work will be worth it! Before we look at what’s required to become a Google Ads expert, let’s look at what Google ads specialists do and why they are needed.
Google ads specialists: What exactly do they do?
A lot More than just AdWords… Clients today want their businesses to grow faster than the general marketplace, which means more leads and sales. This is where digital marketing comes in. Digital marketing is a vital part of any business’s growth strategy, as we saw most recently with Google Play Store revenue figures.
But just because it’s “digital” doesn’t mean that all the work can be done online—there’s still a lot of work to be completed in terms of project management, client communications, and general “getting things done.” Many businesses may not have an internal team or budget to do this effectively, so they turn to specialists who are experts at their craft (and at keeping clients happy).
Google Ads specialists collaborate with clients on developing comprehensive campaigns designed around reach and frequency goals based on insight-driven strategies.
This collaboration can include everything from developing ad copy and landing pages to identifying brand metrics, developing visual assets for ad campaigns, and managing Google Search & Display advertising.
For AdWords specialists, in particular, there is a lot of work to do before the campaign even gets to that point: account planning, keyword research, audits, and analysis of past performance are all vital parts of the foundation you’ll be creating as an expert. Not only does this mean lots of learning opportunities (which we will cover later on), but it also means that you’re constantly working on finding new ways to improve your processes—and provide customers with more effective strategies for reaching their growth targets!
Google ads specialists are also responsible for regular reporting throughout the life of the campaign. This reporting informs clients on the status of performance for all campaigns, including a detailed analysis of Key Performance Indicators (KPIs) and campaign goals.
This can be delivered via email or in person, depending on what the client prefers. It’s an important role to play as Google Ads specialists are accountable to both their internal team and their clients for the success of the account they manage.
Ongoing development is a big part of being a Google ads specialist because the digital marketing landscape is always changing with trends, new features being added to AdWords, and other factors that may impact campaign performance.
Digital marketers must stay up-to-date on industry best practices if they’re going to maintain their competitive edge. This means staying ahead of the curve by taking part in online training programs, certifications, and conferences.
There’s a Google digital marketing experts event coming up in May that you can read all about here.
Professional Development
It takes more than just AdWords certification to be an expert! Skilled professionals in this niche also invest in their professional growth by acquiring formal qualifications from industry leaders.
A Google Ads certification provides the most highly respected badge of excellence for those who are passionate about the latest technology and best practices to drive bottom-line results for advertisers. It’s obtained after demonstrating a solid knowledge base around advertising objectives, ad formats, landing page design—basically everything you need to know if you want to make your mark as a specialist with your clients and as a member of Google’s very own advertising team.
As you can see, that long, vertical list shows all the different ways Google Ads specialists contribute to their client’s businesses—and their careers. With such great benefits at every step of the process, it’s no wonder that so many professionals are turning to digital marketing for their career paths. _______ * To provide each article with its backlink anchor text (instead of just “Click here” or nothing at all), I’ve added phrases that were used in the article as separate anchor text links. This gives the articles more strength when they’re listed in Google; it also makes them easier for readers to navigate.
Are Google certifications valuable?
Of course, you might be wondering why anyone should pay to become a Google Ads expert. If it’s just about learning search engine marketing basics or managing PPC campaigns, why isn’t that enough? What does certification add to the equation?
While there are plenty of questions and answers out there about what exactly makes a good digital marketer, one thing is clear: having a stamp of approval from an industry leader can enhance your career opportunities and boost your earning potential.
Google is probably the biggest name in online marketing today—and that means they have a tremendous influence on how we do things here in this sector. So, the fact that Google has created official certifications for people who know their stuff makes it easier for clients to trust them to handle their online marketing.
The AdWords certification tests a candidates’ knowledge of the AdWords system, including campaign structure, goal setup, and management, as well as ad optimization. It also covers Google’s quality score system—how to set a high-scoring keyword list that beats out your competitors in the search engine results pages (SERPs).
The basic requirements for taking the exam are: you must be 18 years of age or older; you must have an active AdWords account, and your account must have been verified by a team member who doesn’t manage it. There is also a requirement that all students enrolling in the training course complete all homework assignments with at least 80 percent accuracy before taking the exam.
Can I get a job with a Google certificate?
Professional growth doesn’t stop with earning an exam credential. The Google experts program provides resources for connecting with the community, sharing ideas, and building a more rewarding career across the board.
Those who choose to participate in this innovative initiative can take advantage of mentorship opportunities, professional recognition, and access to privileged webinars offered exclusively to those who are certified through Google.
Perhaps one of my favorite things about being Google-certified is getting invitations to be part of beta tests when new products come out. For example, I was selected to beta test the new version of Shopping campaigns as soon as it was released last year! The AdWords team calls on me regularly for feedback on changes they’re considering implementing or just curious how something will play out on the web.
All in all, being Google-certified has been a great investment in my career and future income. I have to believe that for a lot of people it’s the same—and with such a high-value potential inside this certification, why wait? Enroll now!
If you’ve been searching for an inside track to success in the field of digital marketing, a Google certification can put you at the top of your game. The search engine giant is known for its innovation and commitment to excellence—and that means qualified professionals who pass their exams are respected by clients, employers, and competitors alike.
With AdWords certifications, individuals stand out from the crowd. They become recognized as experts while proving their skills upfront and throughout every campaign, they undertake with their clients. That’s incredibly valuable to businesses: nothing makes hiring an expert easier than knowing they’ve already proven themselves through testing!
And it’s equally valuable to job seekers: being a Google certified specialist can help make your resume stand out among others—and it can help you get a higher salary, too.
When you have a Google certification on your resume, potential employers can verify that you’re not just another untested employee; they can see that you’ve already demonstrated your mastery of the subject and have proof that you know what you’re doing. That means more job offers—and bigger paychecks for any position you accept!
So if becoming an official Google Ads specialist sounds like something that might be valuable to your career path, what should you do now? In addition to the GSuite program (which is free), there are two different certification programs: one for those who want to become a fully certified PPC expert; and another training course designed specifically for businesses. Here’s a brief rundown of both options:
1) Become a Google Ads PPC Qualified Associate
This important first step in becoming an official Google ads specialist provides individuals with the training they need to pursue their AdWords certification. It is designed so that students can begin learning the essential skills they’ll need to become successful PPC managers—and it covers everything from campaign creation and keyword optimization to ad extensions and structured snippets, all the way through campaign management best practice, campaign review, troubleshooting and more.
The entire course consists of two parts: Part One focuses on core concepts and theories; part Two dives into managing specific campaigns. Students will also get direct access to a private community of fellow learners where they can interact with one another and the course instructors.
The total time commitment for this stage is roughly seven hours, split between two parts: Part I is three hours; Part II is four hours—and once you’ve completed both sections, you’ll be eligible to take the official Google AdWords certification exam. (Failing will mean having to retake one or both sections of the program.) It’s very important at this point to note that although individuals must complete Part I before beginning Part II, there’s no rush! You have an entire lifetime to take these exams—the clock starts ticking when you become certified by passing your exam(s).
2) Become a Google Certified Business Associate Digital Marketing Fundamentals
If you don’t want to become a full-fledged PPC specialist, the good news is that Google also offers certification training specifically for businesses. GSuite Digital Marketing Fundamentals trains beginners at an entry-level level—and though it does not provide the same kind of career path as AdWords, it is ideal if your goal is simply to start a business or become more involved in your current one. This special introductory course provides students with an overview of what digital marketing means and how it can benefit any business on all size scales –even if they’ve never been active online before!
And again, there are two phases: Phase One consists of seven hours’ worth of lessons. It’s designed to introduce the concept of digital marketing and how to incorporate it into your business. Phase Two goes over strategies that focus on Search Engine Marketing (SEM) best practices, plus a lot more! Mentored by experienced professionals who can offer additional direction and insight, students in the second phase will gain real-world experience working through high-level campaigns for non-profit organizations—and they’ll also become certified as Official GSuite Certified Digital Marketing Specialists after completing their work.
All in all, it’s a cool program—but there’s one important thing to note: certification only lasts for a single year. After you pass your exam(s), you’ll be able to use the Google Certified Business Associate Digital Marketing Fundamentals logo on your business cards and other advertising materials for 12 months. After that, you’ll have to re-take the exams to become a certified specialist again. (Yes, this is specific to GSuite certification.)
Inconclusion
No matter which path you choose, becoming a Google Ads PPC qualified associate or official GSuite digital marketing specialist will get your education underway! It’s also worth mentioning that though these two programs are extremely different, they both begin with basic concepts—and as we all know, once you’ve got the fundamentals down pat, it becomes easier and easier!
A Word of Warning I mentioned earlier that there are two paths students can take when pursuing their Google ads certifications: one through AdWords; the other through GSuite. But if you’re just getting started, I highly recommend that you choose the latter—because it’s way less of a time commitment! On average, most people report spending upwards of eight hours studying for a single exam. Though this sounds like a lot, AdWords exams can be much more complex…and require solid preparation time. (Though as I mentioned earlier—these exams have no expiration dates.)
Google has numerous certification programs available to help students become better acquainted with industry best practices and how they apply to real-world scenarios. The Google ads Associate certification is only one of them: there are several others worth noting which offer specialized training on various topics at different levels, including Search Advertising; Display Advertising; Shopping ads; Video Advertising; and DoubleClick Sales Manager.
Some of these programs are free to register for—and they’re all open now for both registration and testing! (Don’t take the term “exams” literally, though: most certifications assess students with written tests rather than time challenges.) Perhaps you’ve already got a hunch which one is right for you.
Whatever your path may be, I wish you the best of luck in your studies! Just remember that Google certification training is designed as a set of guidelines to help new professionals learn from those who have more experience. And when it comes to AdWords (or GSuite Digital Marketing), there’s nobody who has more experience than a certified PPC specialist! When you become one, too, you’ll see that the time and effort spent studying for your exams will make all the difference.
Regardless of which certification path you choose to follow in a Google Ads certification here are some resources for getting started right away:
Google Campus Location Finder – This search allows users to find programs near them. Simply enter your address or zip code into the box above then click on “Search Now” to begin.
Country-specific information will be listed for each location. For example, if you live in Canada then select Canada from the drop-down menu before clicking on “search now”. That will give you a list of campus locations in Canada. Select any location that is convenient for you and select “Get Details”. This will provide you with a link to the campus website.
This is an easy way to find information about Google Campus locations in your area. I would recommend calling the location first and getting more information. Some have more programs than others, etc.
Classroom Training Courses – Google offers classroom training courses at their campus locations across Canada. Each class runs for 7 weeks (2 hours per week for each course). Students interested in this program should call their local campus for more information on dates and costs as they may vary from location to location.
Digital Marketing Certificate Programs – These certificate programs are run every two years at selected Google campuses only (check back closer to the start date of 2021-2022 to see if your location will be running this program). To find out more information about the next program being offered at a Google campus near you, contact that campus directly.
Onsite Training – Onsite training is also sometimes available although it is not as common. Please check back closer to 2021-2022 for the next round of dates and to contact your local campus to inquire about onsite options in your area.
Google Ads Certified Specialist Information Sessions – Google offers these regularly, both online and offline across Canada. The next session will take place on February 19th (online) or February 22nd (offline). If you are interested in registering for an upcoming session click here. This page lists all the details including costs and materials required to attend.
Google Ads Training Course – Google offers an online training course which is the foundation for much of what is taught in their certification programs. The cost of this program is $35 per month and runs for 6 months. You can register here. Google also has some excellent YouTube video tutorials covering everything from getting started with AdWords to advanced marketing strategies that include remarketing and conversion tracking.
Have a look at these before deciding on which path you might like to take! This article is not affiliated with Google in any way, and I do not represent the views of Google in my posts. The information is provided for general informational purposes only and should not be construed as professional advice. Always consult a PPC professional at Montfichet & Company about anything related to paid search campaigns and google certifications.
If you have any questions, comments, or feedback, feel free to leave a comment below.
About Montfichet & Company
Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtaining the training need to push to deliver exceptional results.
If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.
How much does it cost to build a website is a question that gets asked occasionally – so here’s how Montfichet & Company – Atlanta answers the question. Pricing is always a tricky subject, but generally speaking, you can expect to pay anywhere from $1 per month for just the domain name registration and a basic web hosting package through to around $200 minimum or more for sophisticated websites that require lots of functionality.
If you choose an agency to build your website, expect to spend between $100 and $500 depending upon your requirements and how complex those requirements are. If you contract directly with an individual freelancer, then, generally speaking, you’ll be looking at very similar prices to what would be charged by an agency.
You can find cheap developers, or you can go up to the very expensive ones – based on your budget and requirements, but generally speaking, there is no such thing as a free lunch! If it seems too good to be true, then in all probability, that’s because it is.
How Much Should I Spend on my Website
You do not have to spend a fortune, though – many “professional” websites are developed for less than $600. There are also some excellent packages out there starting at under $100 for a domain name registration with web hosting included. These packages give you access to essential website design software like Wix. They can add content, including pictures, etc., and do things like email newsletters through their system. The more sophisticated systems provide greater functionality and include shopping cart facilities, membership management, and more.
Website Design Packages
Some people are overwhelmed by the idea that they need to select a web design package based on functionality – but it is not as difficult as doing your own plumbing, for example! Most packages have their own support forums with plenty of help available from other users who have already gone down this path to get you started at the beginning.
And, apart from the domain name and web hosting package, some of these websites require minimal ongoing costs – they are not like a brick-and-mortar business where you have big bills for electricity, rent, etc., coming in every day of the year. Instead, once your website is live, it can be left on autopilot, and the costs are spread over time.
Basic websites can be built in as little as a couple of hours by someone with reasonable skills, while more sophisticated ones may take several weeks or months to develop, depending upon how much functionality you need and what research needs to be done in order to get it right.
It’s not an absolute science as to how much you’ll pay (and neither is anything else!) but if you want a professional-looking website, then expect to pay something for the privilege – simple as that! If you need help building your website or have any questions about this article and what it covers, please feel free to post a comment below, and I’ll try my best to help.
5 Strategies to Lower your Website Development Cost
Once you have the above basic information, it is still hard for someone who has no experience or education in website design/building or anything related to creating a webpage on the internet. You could spend thousands and still have something that looks like a 2-year old’s birthday party make-over. Montfichet & Company – Atlanta recommends the following:
Do your homework on the internet and learn as much about website building and the design process. There are plenty of sites out there willing to help with this for free or at a minimal cost.
Start simple; yes, even with the cost of a domain name. However, it would be best if you started somewhere. You will not have any great PR until your website is up and running, so get going. DO NOT WAIT! The longer you wait, the harder it gets (trust me).
Look at places that can make your website look professional right from the beginning, like Wix.com or Weebly.com. These sites make it easy to look great but do not pay for functionality. In fact, you have very little control over the appearance of your site (which can be good if that is what you want).
Wix.com is relatively simple and easy to use. There is a slight learning curve to look like you know what you’re doing (if you do not), but your website will look great from the beginning once that is over with.
If you want the perfect site where you have total control and design it from scratch, I recommend using Dreamweaver or similar software that creates HTML.
Use a template like the one provided by Dreamweaver or similar software to create your website from scratch (start simple). Be sure to have someone who knows how to do this work for you. If you want a list of recommendations, let me know through the comments area below or send me a message.
I recommend the template system that Dreamweaver offers. The templates get you 80% of your site done and allow you total control over how it looks and operates from day one! If you do not have the time for this, start simple with Wix.com or Weebly.com; otherwise, do what you want and learn as you go along.
Don’t waste time. Get your website up and running as soon as possible. You will not have any significant PR until it is up! Building a website can be an arduous task for some of you, but if you follow the five steps above, you will have a professional-looking site that people can find and remember, leading to a large amount of PR.
Is Website Building Really Free?
The most frequently asked question about website builders is whether it is really free. Yes and No are both correct answers to that question.
Website builders who require payment for going Pro or Premium are not free. You pay for the package you choose. If a website builder offers a free package, it is still not free because you get what they give you that comes with the package. You do not pay per month or year for using the service and getting free upgrades. Free builders are always limited in space, bandwidth, features, and design options compared to paid ones. If you look carefully at their fine print (or Terms and Conditions), you will find the following sentence: ” Upgrade to Pro or Premium for additional features.”
You might say that free website builders should not be misleading customers by calling themselves free. But it is a battle between two wrongs. Companies that call their product Free are as bad as those who do not tell their customers about the hidden costs. When you start using a Free website builder, you are almost never told that you will have to pay for more features or customization options if you want more features or customization options. It is up to you to find out how much they might cost and whether it’s worth your money. That knowledge can be tough to get from them.
Some website builders claim to be free, but they have a catch: Free website builders with free signups and no fees are not really free because they make you use their domain. Website builders who have no hidden charges and support use custom domains for life are truly free. You do not pay even a single penny to use them. You do not have to pay even a single dollar when you decide to move away and use another domain instead of their compulsory one. They give you complete control over your site, and you get to make your own choice without having to consult anyone.
Two types of Free Website Builders
What kind of free website builders are we talking about? There are two types of free website builders that are actually free. If you pay for a domain name, it is not free. The following two types of Free website builders are the ones we talk about:
Free Domain – Website builders which do not charge you even a single dollar for their service. It costs them money to keep your site alive and functioning. The free service you get comes with many limitations.
Free website builders with no hidden costs are also the ones that allow you to use your own domain name, which means that after signing up, you can start building your site immediately without having to wait for the hosting site to give or sell you a domain. Instead, you can purchase your own domain name and use it from the start.
Website builders come in two options: Free/Affiliate websites Paid (Pro, Premium) websites for free website builders, “free” means they are entirely free of charge for users! However, there may be some hidden costs.
For paid website builders, “free” means that they offer free trial periods for users to try out! They charge you only after your free trial period ends. There are no hidden costs for the user during the free trial, and they can freely choose to stop the service without any penalties at any time! If their signup page or a link to it is hosted on a free website builder, we cannot be sure if they are actually free because such sites may have some hidden costs. In these cases, it is better to find out by contacting the service directly before signing up and paying anything!
Limitations to Free Website Builders
Free website builders with no hidden costs are genuinely free of charge for users! They allow you to use custom domains as well! You can sign up for the service and start building your website site right away! But their features are limited by the following restrictions:
The first thing you will notice about free website builders with no hidden costs is that they have limited space/bandwidth. So, you get to keep only a few pages before you have to upgrade your account or start paying for more storage space. Limited Space/bandwidth is an issue for users who plan on building large websites.
Limited Bandwidth – You will also find that websites hosted on these free website builders have limited bandwidth. Free website builders restrict the speed of your site to their servers and keep it there. These restrictions become an issue for large websites, which require a lot more bandwidth to load fast. It can also be an issue for mobile users. We recommend avoiding free website builders if speed is essential.
Limited features – Another limitation of free website builder services is the limitations they have on features. They provide minimal customization and only basic functionality, which may not be good enough for a demanding user. For example, their free website builders contain ads on almost all pages (even in personal accounts), and it is tough to remove them. Usually, users have to upgrade their account or pay for the service if they want their site without the ads.
You cannot upload your logo unless you are willing to upgrade your account or pay for their premium service.
Their free hosting plans come with limited storage space and bandwidth, which you may have to upgrade if your website becomes large.
You cannot use custom domains on their free website builder unless you upgrade your account or pay for the service (of course, you can do this by purchasing a domain from a third party ).
You cannot change their template unless you upgrade your account or pay for the service – which is required if you want to make any updates to your site.
They do not allow blogs on free hosted websites. Users who intend to start blogging will have a hard time using these website builders!
Free hosting plans may also come with substantially slower speeds than most paid hosting sites.
There are many other limitations, but you should remember that all free website builders have restrictions that a demanding user may not like. If you do not want to upgrade or pay for premium features, these free website builders can be a good deal for you.
Completely Free Services
Some services do not have any hidden costs! For example, they will allow you to build your site using custom domains, and they do not have ads on their sign-up page. These services do not have anything but the most basic templates, and they do not place any storage or bandwidth limitations on you.
These free website builders are completely free, and they will never require you to upgrade your services to get more space, bandwidth, or features. You can use their site as your main site without paying anything. That is why we recommend you look at these free website builders if you want a completely free website.
Why can’t I find information on these entirely free services? Is there anything wrong with them? NO! These free website builders are not listed on anyone’s comparison charts because their features are too basic. These limitations make them utterly free as no upgrades are required, but the basic features are not powerful enough for a demanding user.
However, you may use these services to build a website or blog that does not require customization. These sites don’t have too many bells and whistles, but they include what is necessary for building a simple site or blog. Of course, you will have to pay if you want additional features.
Services that require upgrades do not list their free website builder plans anywhere because they don’t want new users to see the limitations of their free accounts! Only by doing your own research can you find these completely free sites, so it’s worth your time to do so!
Conclusion
In conclusion, free website builders can be a good deal if you only want to build a simple site. However, these services have hidden costs and/or restrictions that make it difficult for demanding users to find value in them.
If you found this blog article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814. For hands-on training visit our sister company The Trusted Automation.
Building a website requires strategic planning, preparation, and organization. Your ability to plan your website’s layout will allow you to prepare for the necessary tasks that are yet to come. Organizing your ideas will enable you to create an outline that controls the narrative of your website. A website becomes your digital footprint on the world wide web. Any information that involves you should link back to your website, including social media, blog posts, videos, pictures, and even audio recordings. All these things need a home, and a website can house all of them.
Creating a website is one of many steps in building an online presence, allowing you to showcase what you do while driving your website traffic. An effective online presence focuses on bringing high volume traffic consistently to your website by applying SEO measures and techniques. Still, that conversation is further down the rabbit hole. Our main objective is to answer the question set before us; how do you make a website?
To make a compelling strategic website, I recommend creating an outline that embodies the essential standards. This includes knowing what pages are required versus what pages you desire. You should follow Google’s guidelines to make the process of building an online presence much more effortless. Once you understand how the structure of your website appears in an outline, you can start planning for website content, professional photos, professional videos, audio recordings, and hiring the right developer.
Creating an Outline
Standard Requirements
Customer Requirements
Search Engine Requirements
Legal Requirements
Website Content
Professional Photos
Professional Videos
Audio Recordings
Hiring the Right Developer
Creating an Outline
How do you make a website? First, begin by creating an outline. I know it might not be something you do not want to do, but if you jump right into the process without a plan, you risk accepting someone else’s vision. Plus, creating an outline will prevent your website from appearing cookie cutter. The website outline requires a specific technique that fulfills all necessities. For example, a business website should meet the standard requirements, customer requirements, search engine requirements, and legal requirements. Adding these requirements to your website outline will attract enough attention to building an online presence. Once you have decided how to include the essentials into your outline, it is a good idea to incorporate your specific needs and wants for your website.
Standard Requirements | Included this in your Outline
The standard requirements are a great place to start. These requirements are the Homepage, Service page, About Us page, and the Contact Us page. Search engine algorithms crawl websites looking for these specific areas. They are expecting to find these pages quickly; this is why your website’s design is fundamental. Therefore, what to include in these pages is an essential factor. The About Us page explains your business vision and mission statements. It also lists the business employees and presents the back story of the company. The Homepage is the grand introduction of the entire website. I recommend explaining what the website is about in the first paragraph. Then, you can use the rest of the website’s Homepage to elaborate on the functions of the business.
Customer Requirements | Include this in your Outline
The Outline of your website should include customer requirements. These are specifics that customers look for when visiting your website. In addition, a cohesive website provides the shopper with testimonials from past buyers. Testimonials allow new customers to understand the experience while envisioning themselves buy from you. Another way to engage with a customer is by allowing them to leave reviews on your website. Customers can leave a review by clicking a link that takes them to Yelp, Facebook, or Google my Business page. Once the link takes them to their destination, they would have the opportunity to leave a review.
Customers like to see how connected a business is to its communities. A great way to show a connection is by listing local partnerships and sponsorship on a single page of the website. Use this opportunity to explain the ways you are connected and how much you enjoyed your participation. Affiliating yourself with local organizations, businesses, and the Chamber of commerce is a terrific way to affiliate your interaction with others. I recommend creating a single page to list your partnerships and affiliate to meet the customer requirements.
Search Engine Requirements | Include this in your Outline
Creating an outline for your website will guide you through the process, plus it will give you a better understanding of what is required. It’s no secret that search engines have a lot to do with exposure to your website. Unfortunately, some people often overlook the Search Engine Requirement and dive right into the process. Bypassing search engine requirements can have long-term effects on your business and the growth of your online presence. I recommend including the requirements set forth by the search engine on your website. Adding the requirements can be as simple as incorporating the NAP (name, address, phone, & email) into the website footer.
The search engine requirements can vary depending on the type of online presence you aim to attract. You can start by adding a separate page to list your business partners & affiliates. You will also need a webpage for a blog. The search engines also require certain information in the website footer and header. Search Engines are constantly searching for unique content, and this is your opportunity to showcase your attributes and skillsets. I recommend creating a blog page and adding a 2,000-word minimum blog each month. As your writing skills increase, you can make more blogs if necessary.
Legal Requirements | Included this in your Outline
Every website is required to abide by rules and regulations set forth by the country they live. It is also common practice to list specific legal requirements on your website. The most common of these requirements in the united states is the Privacy Policy and the Terms & Conditions. Adding your website’s legal requirements can limit your liability and protect your rights against most legal actions. I highly recommend adding the Privacy Policy and the Terms & Conditions to your website. Create a single webpage for each legal requirement and add it to the footer of your website.
Website Content | Include this in your Outline
Creating content for your website is the utmost important part of your business. I recommend planning out the process and adding it to the Outline. The easiest way to consistently create content that focuses on a strategy is by writing a business model. It can help create content on just about every page of your website. The business model consists of a profit formula while explaining how you will obtain your customers. Creating a three-part method business model will identify what you have to offer, monetization, and sustainability.
The experts at Montfichet & Company recommend writing 500 words minimum on most of your web pages. It’s essential to identify your niche, target market, and ideal customer. It will make it easier to understand the customers who will visit your website. The vision & mission statement should also be included on the About Us page. Finally, the homepage will be your grand introduction to your website. These are a few tips to help you understand what to have on each web page.
Professional Photos | Include this in your Outline
Professional photos help to provide an excellent first impression. When anyone visits your website, they decide who you are based on how professional the website looks. Professional images help to illustrate stories that keep website visitors engaged. The story should reflect the products and services your business sells. Many online resources provide free professional photos, but I highly recommend purchasing at least 15 stock photos from companies like Adobe stock photos. Choose the best quality photos that represent your business.
When a website has a professional look, it raises the perception of quality. Quality brings the visitor back to your website time after time, and it often helps a customer decide if they will buy from you. All professional photos should reflect the band. You should select specific images for your business and show customers that you purposely built an engaging website. Professional photos are also called stock photos. Once you have purchased these stock photos, you can use these images on social media, websites, and marketing material.
Professional Video | Include this in your Outline
One of the easiest ways to keep customers engaged is by providing videos on your website. The power of videos can keep customers on your website longer than expected. I recommend creating a 15 to 60-second video, posting it on YouTube, and installing it on your website. A video can allow the customer to process information with visuals while quickly explaining the topic. Videos are a great way to provide a call to action and create brand awareness. In addition, videos are fast and convenient, allowing customers to get what they need before purchasing.
Since Google owns YouTube, it’s a good idea to utilize the platform while building your online presence. Google will quickly identify and link your website to the YouTube account. Videos created for your website can be used for social media and marketing material. The videos used on your website should be professional and brand-related. I recommend hiring an expert to create videos for your website. Make sure whoever creates the videos understands your vision and innovative process.
Audio Recordings| Include this in your Outline
A great way to allow visitors who come to your website to experience your business is by adding audio recordings to as many pages as possible. Audio recordings can include podcasts and internet radio. There have been some instances where companies may choose to tape a voice recording on their own. If you decide to go that route, it’s imperative to make sure the recording is as professional as possible. Customers may choose to listen to an Audio recording because it’s always available, and it may have fewer advertisements.
Posting an audio recording on your website makes it easier for customers to experience your business. A recording may have minimal requirements for accessibility, and the improved sound quality makes it much more enjoyable. In addition, the audio recording can connect with the world wide web while providing various ways to communicate with customers. It’s simple, the more ways you can reach potential customers increases your possibilities of converting them into a buyer.
Hiring the Right Developer
Now it’s time to hire a developer that understands your innovative dream. Hiring the right developer is extremely important. Give the potential developer your outline, and if they are unable to provide you with what you are looking for, move on. Your business website is a reflection of your online presence. Invest in your business and hire someone who understands your outline and can deliver a design that reflects your vision.
Developers should understand how to build a website and create a compelling design that brings your innovative dream to life. I suggest working with a reseller who can assist you if your website has a problem. Your website needs to be maintained and serviced from time to time. I recommend hiring a developer who can provide website maintenance and updates quarterly. Finally, don’t leave your website vulnerable to viruses and hackers. Have your developer discuss different levels of protection that will keep your website safe.
Conclusion
How do you make a website? You start by creating an outline that lays out your innovative vision. Take the time to understand what to include in an outline. A website is one of many steps in building an online presence, allowing you to showcase what you do while driving your website traffic. An effective outline will be ready to apply SEO techniques. Afterward, you will be able to focus on bringing high-volume traffic consistently to your website.
To make a compelling strategic website, I recommend creating an outline that embodies the essential standards. The standards include knowing what pages are needed versus what pages you desire. You should follow Google’s guidelines to make the process of building an online presence much more effortless. The experts at Montfichet & Company – Atlanta can help you navigate through the entire process. We are located at 3343 Peachtree Road Ste. 180-581 Atlanta, GA 30326. You may also contact us by phone at 404-900-9814 or by email at Atlanta@montfichet.com. For hands-on training reach out to our sister company The Trusted Automation.
Starting a business is a long journey by itself. It involves hard work, dedication, and a commitment that requires an entrepreneur to do what is necessary to build the business. Creating a business website has become a vital step for any entrepreneur. The business website is the cornerstone of your online presence. Your ability to construct a business website while adhering to search engine guidelines will give your business the online presence it needs to grow. The idea is to gain the attention of the algorithm and attract customers to your business website.
The experts at Montfichet & Company – Atlanta have put together a list of recommendations to help small businesses understand what to include in a business website. A Strategic Business website should include a Homepage, Service page, About Us page, Contact Us page, Privacy Policy | Terms & Conditions page, Partners & Affiliates page, Blog Page, and a Testimonial | Review page. Our team of experts can not only build your business website, but we can manage the process while allowing you to work in your business. We will make updates, changes you request and monitor your website regularly.
A business website’s home page is a grand introduction to your business. It determines the direction of a potential customer and whether or not they will do business with you. You only have one chance to put your best foot forward. The business homepage is your opportunity to showcase professional stock pictures that relate to your business. Capturing the customer’s attention is the result and using your business website is the perfect opportunity.
A business website should consist of sufficient information, starting with your homepage. The first initial paragraph should be a grand introduction and welcome to your business. You should also use this opportunity to explain what your business does in some form or fashion, in 30 words or less. The customer should understand what your business does instantly, and the pictures should be extremely engaging. The team of experts at Montfichet & Company – Atlanta recommends a minimum of 500 words listed throughout the business homepage. This allows the algorithm to review your website and provide your business information to users of a search engine.
Another aspect of a business website’s homepage is the usage of Videos and podcasts. These elements connect your business to platforms on the world wide web. For instance, a podcast has the potential to connect your business to Alexa, iTunes, Stitcher, Spotify, Google Podcast, TuneIn Radio, Podbean, and much more. This shows the search engine that you are connected and engaged to the worldwide web. It also increases your chances of appearing you a customer search.
What More?
Adding videos to your business website’s homepage will provide potential customers the opportunity to experience the business differently. The visual and motion picture aspect can connect with customers and provide experiences that can increase the likelihood of gaining them as a customer. Websites allow you to use videos posted on YouTube or Vimeo, or you can directly upload the video. The videos can be a short clip of anything that reflects your business. It does not have to belong; it can be as short as 15 seconds, 30 seconds, or 1 minute. The goal is to create a compelling homepage that follows the Search engine guidelines and connects with a customer.
Business Websites | Services Page
A business website is less productive if you cannot explain your services clearly—what better way to describe what your business has to offer than on a Services page. Customers want information without having to search for it. Our team of experts at Montfichet & Company – Atlanta recommends a minimum of 500 words directly describing what your business has to offer. A great way to achieve this recommendation is by writing a detailed business model or developing a business concept.
Our team of experts at Montfichet & Company – Atlanta provides podcast training with a study guide to help create both documents. Creating your Business Model Study Guide & Developing your Business Concept study guide. The podcast can be found at Podbean or wherever you listen to your podcast stations. Look for The Business Startup Journey by Professor T. We can also help you create either document for use in your business or website.
Including professional stock photos specific to your industry is a great way to connect your Business website services page with a potential customer. Photos, audio, and motion pictures are also a great way to connect different aspects of the worldwide web to your business. Using as many techniques as possible to relate and connect with a customer is the name of the game. Add your YouTube videos to your services pages. Create a 15 to 30-second video that briefly explains what your business has to offer. Your business website is your opportunity to introduce a customer to your business, and you only have one chance to get it right.
Business Website | About Us Page
Customers rely on a variety of factors that help influence their decision of who to do business with. Understanding the business back story is a contributing factor, so the About Us page of a business website is crucial. Conveying how the business began, where it is located, and what you have to offer is the best way to structure your About Us page. The team of experts at Montfichet & Company – Atlanta recommends a minimum of 500 written words on the About Us page.
The About Us page is a great place to list your team members, positions, or responsibilities. Using a professional photo is a great way of humanizing the page experience. Customers want to see who they are working with and what experience they bring to your business. In many cases, small businesses only have one or two people who are a part of their team. Some of them are not even being paid, but that is ok. The experts at Montfichet & Company – Atlanta recommends listing one to three people on your website even if they are not being paid. Highlight what they did or are doing for the business and give them a title that fits their skillset or contribution. You can even list them as a founding member or an advisor.
A business website’s About Us page is the best place to list your company’s core values. The core values are specific attributes that you hold important in your life. These values can be the foundation of your business and the standards for how you perform your work. These core values are the practices we should be using every day in everything we do. Examples of core values can be dependability, reliability, loyalty, commitment, and efficiency. The core values you choose for your business should reflect what you would like your business to be.
Furthermore
Another aspect of the About Us page that the experts at Montfichet & Company – Atlanta recommends is the mission and vision statement. So, the mission statement defines the business, its objectives, and how it will reach these objectives. The objectives describe the actions required to accomplish the business’s intent. Once you understand how to define your business and its objectives, you will write a business mission statement. Moreover, we recommend using a minimum of 30 words or less.
A business vision statement is another attribute that the team of experts at Montfichet & Company – Atlanta recommends for a business website. The vision statement describes the desired future position of your business. First, imagine what your business will be like in five to ten years. Then, decide what the purpose would be and what success looks like in the business operations. So, you can go as far as imagining what the business structure would evolve to or describe a measurable goal. Once all these variables are met, we recommend using a minimum of 30 words or less to create a vision statement for your business.
Business Website | Contact Us Page
It is crucial and highly recommended that all businesses, especially small businesses, create a Contact Us page. The Contact Us page should list your business name, address, and phone (NAP). Moreover, we recommend listing a business email that includes your domain name, for example, Jthomas@montfichet.com. Montfichet would be considered the business name. It is essential to have a local phone number connected to your business. The NAP information tells the algorithm that you are a local business, and this helps your business appear more frequently in local search engines and mobile device map searches.
Business Website | Privacy Policy and Terms & Conditions
Our team of experts at Montfichet & Company highly recommends that all business websites, including small businesses, have two separate pages outlining the companies Privacy Policy and Terms & Conditions. The Privacy Policy is a legal document that informs the user that the website owner gathers, users, discloses, and manages a user’s data. So, creating this page fulfills the business’s legal requirement to protect the privacy of anyone on the business website. The Terms and Conditions operate as a legally binding contract between the business and anyone who uses their website. However, this page outlines the rules and guidelines that visitors must agree to follow to use your website.
Partners & Affiliates
Creating a page on your business website to list your partners and affiliates is a method that servers several purposes. The expert at Montfichet & Company – Atlanta recommends that businesses create a page that links to the partner’s website and displays that business logo. So, the Partners page is a key strategy that helps your business appear in local search engines. It meets the search engine guidelines, helps rank the business, and develops connections in the community. In addition, adding a Partners & Affiliates page to your website shows customers that you are connected to other businesses and professionals.
Business Website | Blog
Adding a Blog to your business website is crucial for any small business. This strategy is crucial for search engine optimization (SEO) or building an online presence. The effectiveness of SEO depends on consistently producing organic content for the business. So, the experts at Montfichet & Company – Atlanta recommends a minimum of one blog a month consisting of a 2,000-word minimum. Add a blog to your business website positions the business owner as an industry leader.
A business website’s blog should provide unique information that the reader can rely on. The goal is to emerge as an industry leader. They are innovators, pioneers, and visionaries. They bring change, providing a high quality of services and products to the market. Moreover, these methods can also generate customers for your business.
Testimonials & Reviews
The team of experts at Montfichet & Company – Atlanta highly recommends creating a testimonial page and reviews page on all small business websites. Creating a page for testimonials is a great way to connect potential customers with previous customers. Potential customers have the opportunity to observe the experience through the eyes of another. Moreover, providing a testimonial page on your website makes it easy for customers while taking the guesswork out of locating this information online.
Adding a separate page to your business website will allow customers to leave reviews on external platforms such as Google My Business, Facebook, and Yelp. A review page is the best way to increase your chances of obtaining feedback. The process is simple and accessible while removing the frustration that comes with the hunt. Our experts recommend connecting to as many online sources to increase your visibility. Choose platforms that are specific to your industry and gains lots of traffic.
Conclusion
A Professional business website is not exclusive to midsize and large businesses. Small businesses have the same opportunities and access to compete effectively. The process involves hard work, dedication, and a commitment that requires an entrepreneur to do what is necessary to build the business. Creating an online presence begins with your business website.
Your ability to construct a business website while adhering to search engine guidelines will give your business the online presence it needs to grow. The idea is to gain the attention of the algorithm and attract customers to your business website. Search engines look for specific guidelines to provide businesses the visibility it needs to grow. So, the experts at Montfichet & Company – Atlanta have put together a list of recommendations to help small businesses understand what to include in a business website. Therefore, a Strategic Business website should include a Homepage, Service page, About Us page, Contact Us page, Privacy Policy | Terms & Conditions page, Partners & Affiliates page, Blog Page, and a Testimonial | Review page.
What will we do for you!
Our team of experts can not only build your business website, but we can manage the process while allowing you to work in your business. We construct an effective Footer and header that complies with local search engine guidelines. So, your business website will be created to follow the SEO requirements. We provide our clients with 15 professional stock photos that reflect your market and direct links to all social media accounts. We also provide a professional business email account with your business name listed in the domain name. Clients will shop for a website template from our library of over 5,000 prototypes. Our team of experts can provide Industry research & market analysis to provide efficient content for the Website. Therefore, depending on your needs, we can complete your website within 7-10 business days.
So, if you found this blog article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814. For hands-on training visit our sister company The Trusted Automation.
In Los Angeles, the web design industry is filled with many talented web designers. Learning web design is very useful for web developers and web designers to expand their business and find new clients. Marketing agencies usually provide web design services, web design outsourcing, and web design employment opportunities in order to meet the demand for skilled web designers.
Web designing is a complex process that requires web design skills, web design knowledge, and web design inspiration to come up with an enchanting web page. If you are looking for web designers in your area, you need to find web design companies that have web designing divisions filled with web designers who are dedicated to offering high-quality web designs. You can also find web design companies that offer web design outsourcing to web design freelancers who are web designers themselves.
The web design process is not easy. It requires web designers to gain web design skills, web design knowledge, web design inspiration, web design tools, web designing software, web design programs, web designing trends, and web designs examples in order to come up with an engaging web page for their clients.
Web designers also need to gain web graphics skills to incorporate eye-catching features into the site that will make it more attractive. This can be done by using bright colors or contrasting colors side by side. For example, red and green together look very festive because they are complementary colors. But using bright colors alone can also make a website stand out among competitors.
The Process of the Home Page
When designing a home page, web designers need to consider seven critical items:
The Sites Uniqueness and Purpose
The Sites Structure
The Sites Search Parameters
The Sites Hooks
The Sites Advertisements
The Sites Highlighted Advertisements
The Sites Timely Content
The Sites Navigation Bar
The Web Designers Toolbox
The Sites Uniqueness and Purpose
From the beginning, the home page has to tell me what the site is about, the message it trying to convey and why should I stay on this webpage and not leave.
The web designer needs to start out by thinking of a catchy title that describes the web page and its function. After that, they need to think of a high-level strategy: do they want to use bright colors or contrasting colors? How about combining both together? For example, red and green usually work well together because they are complementary colors. But using just bright colors can also work really well. The web designer needs to keep in mind the web design trends so that their web design looks fresh and modern among competitors. The web designer has to make sure that the web layout is easy to read and simple. Having too many web elements can confuse web users into thinking that it’s a web design for beginners.
The web designer should always keep in mind the web design trends because web design has to be fresh and modern. Google also needs to be able to crawl certain web pages so that web designers need to make sure that the search engines can understand their web pages.
The Sites Structure
After gathering inspiration from web designs, web designers need to do some sketches of their own ideas before starting out on the computer. Using pen and paper ensures keeping track of what web designers want to incorporate in the site because it will allow them to erase easily if they don’t like what they have drawn up. After completing initial sketches, web designers should be able to create wireframes using Photoshop or other advanced design programs that include features such as slicing images, adding hotspots, positioning the web properly, and more so that there won’t be any web design errors in web development when the home page is finally created.
There are three basic ways of organizing your web page for your audience:
Linear Hierarchy – arrange site content according to importance, with primary navigation on top, secondary on left or right, and tertiary at bottom or footer.
Hierarchical-Tree – present a hierarchical view of the site structure while breaking up sets of links into logical groups (e.g., breadcrumbs).
Topic-based Navigation – web designers can map out their web page according to content themes, and then create a tree or graph of those themes.
The Sites Search Parameters
The web designer will need to consider how the web visitor is going to search within the website: by product name, by topic, etc. The web designer should provide web visitors with an easy way to navigate through the website using keywords that they would like to see displayed on the webpage.
Web designers need to also keep a few web design guidelines at hand so that they can get web users hooked right from the start of browsing their web pages. If web visitors see bright colors or contrasting colors on a web page, they will most likely say “no” if it is too bright for them. The web designer needs to consider this factor because it could affect whether or not people decide to stay on this particular webpage and read more instead of clicking away from the web design.
The Sites Hooks
Web sites will drive traffic and increase engagement through engaging titles and pictures. When you write your title make it enticing; don’t be afraid to use some drama but keep in mind not too much as it may turn away potential customers because they might believe there is something more important to look at.
The web designer should also thoroughly examine web competitors and try to come up with web features that will make their website better than the competitor’s web pages. In addition, web designers need to create a title that is not only informative but also catchy in order for web visitors to stay engaged within the webpage.
There are many ways to hook web surfers into staying on your web page:
Using a catchy title
Having an interesting web design
Riveting web content
The Sites Advertisements
Since the goal of search engine optimization is page ranking higher on search engines, web designers need to find a good balance between advertisements and content in order for web visitors to stay interested throughout their visit. People want an engaging website with a compelling call-to-action, yet they do not want too many distractions from what brought them there in the first place: the content about which they are searching.
The savvy Los Angeles web designer should also keep in mind web design trends so that the web page is modern and not outdated. A web designer’s goal is to create a web page with engaging content for web visitors so they stay on the website longer, increasing their time on site, which ultimately increases revenue. Wherever possible, web designers need to include tools like slider bars, accordions (for collapsible sections), etc., to encourage engagement.
The Sites Highlighted Advertisements
It is important to note that web designers should only place featured advertisements on web pages that web visitors will find highly interesting. If web users are approached with advertisements that do not coincide with the web content, then web designers will most likely lose customers. Location of web advertisements is also something for web designers to consider since some people may find ads positioned above the fold distracting. Most search engine algorithms have a tendency to rank websites higher when they have fewer distractions and more engaging content. The best way for web designers to figure out what type of web advertisement works in their particular web design layout is by testing different types of advertisements, in order to pinpoint what type drives the highest amount of revenue in a relatively short period of time.
Keep in mind, since web visitors are there to read web content, web designers need to ensure that web advertisements are not too intrusive so as to cause web visitors outrage. Web designers also need to keep in mind where ads will be placed on the web page since it is important for web users to know what they’re clicking on.
The Sites Regular Content
The web designer has a duty to web visitors to provide web users with current, interesting information. If the web page is out of date having web visitors leave quickly will be a plus for web designers since web designers would most likely not want people on their web pages that do not engage in reading material about which they are writing. In addition, web designers need to use proper grammar and correct spelling because people come across as unintelligent when they make mistakes.
Web Designers Watch Out!
Some web design features that web designers should avoid:
– Pop up ads – pop up ads have been found to decrease viewing time by 50%
– Splash pages – before a site is visited, a splash screen usually displays an advertisement or web design trying to sell web surfers on what is to come.
– Auto-play videos – web visitors do not like these because they are distracting and web users may be using data plans which can increase expenses.
The Sites Navigation Bar
When web designers have a navigation bar, it should include some of the more important information that web users would want to see on the webpage. Web designers need to keep web visitors’ interests in mind when creating web pages so that web surfers stay engaged with the webpage’s content rather than clicking away before reading anything at all. If web designers have no navigation bar on their webpage, web users will leave within only 10 seconds since they will think there is nothing of interest for them if web designers do not give web users a navigation bar.
The web designer should also check the web page for broken links because this will frustrate web visitors if they have to go back and find another link that works. Web designers need to keep web surfers satisfied so web surfers come back for more web content, if not it will be extremely difficult to acquire new web visitors.
If web users are met with an unfriendly attitude on the website, chances are they won’t return even if there is valuable information there. If at any point in time web designers feel their customers might be losing interest, they can implement strategies like having a chat box or asking questions that require input from the web user. These strategies keep people engaged with
What does this mean?
For the design of the web page itself, it means that designers will have more space than ever before; there is plenty of room for creativity in terms of imagery and typography.
This simply means that web designers can make their own decision when deciding
The Web Designers Toolbox
By now, web designers should have their web pages ready to go with all the web designing work done. Now web designers just need to ensure that they don’t overlook any web design errors before taking their completed home page live on the internet. Since it is important that web users are able to read and understand what certain web elements are trying to convey about a particular company or business, web designers need to make sure that font styles are consistent throughout all web pages because this will allow visitors who are reading online through mobile devices without having problems figuring out these details. Web designers also need to check for broken links by manually typing in URLs of other websites found on web pages to determine if they have been changed or not. If web designers find a web link that no longer works, the web designer will need to fix this element before going live with a web page because otherwise, it could leave web visitors confused and potentially lose customers as well.
The web designer needs to ensure that all photos are of high quality without any black dots or marks on them so web users won’t become distracted from their browsing experience. Web designers also need to figure out where they can place contact information for curious web surfers who want some answers right away using online forms as well as email links for web surfers who would like more details about a particular product or service through written correspondence via email messages. By going over these details web designers can be certain that web visitors are actually able to get their web design questions answered before making web purchases.
Web Design Los Angeles
High talented web designers in Los Angeles keep web visitors engaged by having interactive web forms for web visitors to obtain information. Web pages with contact forms allow web users to ask questions about products or services, but web designers must make sure that web surfers can figure out how these web forms work because it is frustrating if web users cannot figure out what type of information should be included in order to get a response.
If there are any questions that web surfers want to be answered about the website, then they will leave the webpage instead of figuring things out on their own which may not necessarily provide them with the results they were hoping for. The first step for improving the web surfing experience is asking the right questions like “are you looking for X product or “do you want Y service” and web designers might even need to include web forms that allow web users to fill out this information in order for web designers to be able to get a better idea of what web surfers want.
These web designers are also aware of the impact different web elements have on web design, so they are able to use simple designs which don’t distract visitors from valuable online content. Since it’s important that web pages are seen by the target audience, businesses will pay top dollar for professional web designers who will web pages that web users can access and web designers need to keep this in mind when creating web designs.
Web designs examples will serve as an inspiration for web designers who are still building their web design portfolio. After web designers have found web designs examples that they like, they can then create a new or alter the duplicated web design by making subtle changes that will give it its own personal style.
Web designers must also incorporate important web design features into the web page such as web graphics, relevant copywriting, relevant images, and web animations in order for the home page to stand out among competitors. Internet users usually scan each website instead of reading every detail of each website. Therefore creating perfect web designs require good web visibility on all devices including desktops, laptops, tablets, and mobile phones.
The Process of the Additional Pages
When web designers are finished with the web page, they then have to consider web designs examples that will help them create web pages that are easy on the eye. Web designers must also ensure web design usability so web visitors will know where to click next when they reach the end of each web page.
Web designers must also keep web design maintenance in mind by including links to other web pages or contact information on all web pages so their clients can easily find them if they need maintenance work done on their websites later. When you’re looking for a web designer, it’s always best to hire someone who has web design experience and is willing to share your vision for your website. You can also get referrals from your friends or check out our Marketing Agency services at Montfichet & Company – Atlanta. For hands-on training reach out to our sister company The Trusted Automation.
I hope this article has been of help to you business owners & web designers out there. Good luck with your web designing and creating web pages for your business or organization!
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