Keyword Research 

Answering this question is the driving force of this article. Knowing how to use keyword research and tools is one thing but knowing what it all means can assist you in making a good decision for your business or website.

It’s hard to imagine that when people search online, they don’t always type exactly what they are looking for in search engines. So, what do they type?

Keywords are the common words and phrases people use to look for information on Google (and other search engines). Keyword research is used by companies that want to optimize their content to get higher rankings online. It’s a data-driven approach: You identify relevant keywords, find out how competitive they are, then create your site accordingly. There’s more to it than just choosing the right keywords though, you will still need an expert strategy and SEO tools such as keyword tool or free keyword tool.


Keyword ResearchWhat is keyword research about?

Keyword research is about understanding what people want to know when they search for something online. Have you tried typing something into a search engine like “garden tools” or “cheap wedding dresses,” and noticed that you get nowhere? That is because it would be nearly impossible for Google to provide an accurate result if every person had a different idea of what they wanted from such searches. Keywords allow us to find the content we are looking for in the ocean of information on the web.

Here is your guide on keyword research:

Start with broad keywords. To start your keyword research, use broad words and phrases that define your business; then narrow them down later. A basic rule of thumb is to look at how long-tail keywords often perform better than shorter ones as well as exact matches (this will be discussed further later).

When you start to put words into a search engine, it won’t make sense at first. However, adding more and more criteria each time you try a new keyword or phrase until it matches your topic perfectly is the best way to research keywords for SEO.

There are many tools out there that can help with this process. For instance, Google AdWords Keyword Planner lets you type in a few core phrases and gives back results based on data from Google users who searched using those terms (this will be discussed further later). The Wordtracker keyword research tool is another free one.

You don’t have to look just for exact search terms if you want to find quality keywords; extra long-tail keywords work, too!

It’s about trends. People usually type longer phrases when they are searching for something specific and often misspell the actual keyword. For example “wedding hairstylist” or “cheap wedding dresses” don’t include the exact words, but they do get very targeted traffic from people who are looking for exactly what you offer. This is why it is important to use tools like Google’s keyword planner where you can put in a few core terms and narrow down those results further based on estimated search volume and competition (this will be discussed further later).

Many businesses will have several long-tail keywords that define different aspects of their company or niche; this allows them to reach a wider audience while still staying relevant to their target audience.

Here’s an example of phrases that you would use for keyword research: garden tools, wedding dresses, local SEO companies, etc. These terms are both somewhat specific and long-tail, which makes them great for search engines. Once you find the best search terms and keywords (by using the tools mentioned above), it is time to decide on your website address so that your customers can easily come across you in searches. This is discussed later as well, but be sure to create a unique URL structure for each of these pages once you have found something that works.

Once you have done keyword research and know what people will type into a search engine when they want your product or service, you will put that information into a keyword management tool. This is the next step in the process of attracting customers and making them stay on your site.

It all comes down to how people find you online. Every time someone wants something new, they type it into Google; so if you don’t know what they are going to search for before they do, your site won’t come up first! Having an analytical tool helps keep track of all this data and shows you who is coming onto your site (and where from), as well as what words they typed in when searching for your business.

Keyword research tools will tell you how many people search each month for certain words in Google so that your site can show up first when they look. For instance, word tracker estimates the number of searches there are for “wedding dresses” every month to be over 50,000; this is a lot of targeted traffic from just one keyword phrase!

If you can get into that top spot within the organic (non-paid) search results for any given keyword, then depending on your industry and what keywords you came up with, it could bring in HUGE amounts of free traffic!

Having an idea of what people are going to type into a search engine before they do will help increase your relevance and improve SEO. The more targeted traffic you get, the more sales you are going to make, and this is why keyword research is so important!

Keyword research tools can help guide you through this process, too. You can start with long-tail keywords and phrases, then move on to other options; better yet, you can get a free keyword tool.

There are many great keyword tools out there that work from the user end of things to best suit your needs. Each one is different with its unique features that help SEO out tremendously, like Wordtracker, also known as Competitive Keyword Research Software. 

Keyword Research Tool Wordtracker

Wordtracker is an SEO keyword tracker tool that helps you find keywords and analyze them for competition. This tool can be used anywhere in the world to help bring targeted traffic to your website and this free tool is great for instantly searching multiple engines including!

Wordtracker’s keyword database is one of the biggest you’ll find anywhere on the web; they’ve got over six hundred million keywords from multiple international sources! You don’t even need to sign up to use this service. Simply type your seed keyword into their search box and click GO; they’ll return a list of related terms with their corresponding number of competition!

You won’t be able to get as much information as you would with a paid service (where you can get estimated traffic numbers, CPC data, and more), but it’s enough to give you an idea of what the word is most commonly searched for.

Keyword Suggestions Also consider that keyword research tools are getting more advanced all the time. They’re also constantly adding more features to make all of your keyword research efforts as easy and convenient for you as possible!

Keyword Suggestions To find the keywords that are most relevant and important to your business, you need a tool that will help you not just get search volume data, but also give you helpful advice and information. Wordtracker’s keyword database is one of the biggest you’ll find anywhere on the web; they’ve got over six hundred million keywords from multiple international sources. You don’t even need to sign up to use this service. Simply type your seed keyword into their search box and click GO; they’ll return a list of related terms with their corresponding number of competition! You won’t be able to get as much information as you would with a paid service that gives you estimated traffic numbers, CPC data, and more. However, it’s enough to give you an idea of what the word is most commonly searched for.

google trendGoogle Trends

Keyword Research Tool Google Trends is another great keyword research tool that allows you to monitor specific keywords’ search volume over time on Google. This free tool also helps you see whether a keyword has dropped in popularity over time, as well as the official definition of any given keyword.

Google Trends is good for showing how popular certain keywords are and how they relate to each other; however, it’s not very good at providing related or additional data (such as estimated URL competition). You can use this information in conjunction with other tools, though!

Google Trends is a great free keyword tool in that it offers immense popularity information and allows you to monitor your keywords’ data over time. Some tools can help you identify common questions people ask on forums, which will allow you to improve your website’s user experience without having to do any additional work.

Keyword Research Tool Keyword Tool 

Keyword Tool The next keyword research tool I want to discuss with you is called Keyword Discovery. This is an advanced keyword search tool that has been completely redesigned for 2012 and it includes more features than ever before! It sits at the top of all paid-for keyword research solutions because it gives extensive volume history, estimated traffic numbers, SERP features such as local results and video results, related keywords

Keyword Suggestions It’s a shame this free tool is so basic and doesn’t provide much in terms of additional information (though it will give you some very rough estimates about your website’s potential success if you were to rank #1). Still, it should be used along with other keyword tools.

This SEO keyword research tool shows you what questions people are asking about stuff online and gives you ideas for content that addresses these topics. Answer The Public keeps track of Google auto-complete and general search patterns, as well as info from leading question & answer websites like Yahoo! Answers, Quora,, etc. By using this free online tool, you can get new keyword ideas for your content and write optimized blog posts, articles, and more.

This free SEO tool is powered by Moz’s Keyword Explorer. It’s a popular paid program that gives you real-time info about keyword search volume, competition level, potentially related keywords (that are not necessarily as popular), plus a ton of other helpful tools to help you determine which words are best to use with your marketing campaigns.

Keyword Tool Still, if you’re just looking for some general numerical information on competitive keyword terms (such as estimated monthly searches per term), then Keywords Everywhere will give it to you fast. You can get detailed information for up to 10 different keyword terms at once thanks to this free online SEO! 

Keyword Research Tool SEMRush

SEMRush keyword software is a premium keyword research tool with some free features that can be used for multiple purposes. It includes an array of tools to help you with your SEO; this is one of the top keyword research tools available on the internet today.

SEMRush gives you access to information about your rivals, which helps you build more effective strategies for your online marketing campaigns. Keyword research software like SEMRush will give you insights into how much money competitors are spending on Google AdWords, their search volume, and what type of keywords they are using.

The keyword research tool also includes a keyword difficulty score, which is essential for improving your site’s google ranking. This will show you how difficult it would be to rank in the top 10 search results. It honestly means that if you have a high level of competition, then you need to work harder at getting the kind of content on your page that will make people want to click through; this can include more images and videos, or longer pages with multiple paragraphs if necessary.

By taking SEMRush keyword software along with Wordtracker (which has over 600 million keywords), you should be able to get some valuable information about your market and where you stand in the process!

Keyword Research Tool QuestionDB

QuestionDB is a free, easy-to-use keyword research tool that provides data about specific queries. This includes keyword ideas and searches volume information for over 100 million keywords. The database is refreshed every couple of weeks, so you’ll always have fresh info on your competitors (before they do).

No matter what kind of business you’re running, your SEO strategy will almost certainly rely on keywords to get your content noticed by more people. This free keyword tool from SEO Book shows search volumes for several relevant keywords at once, a bar graph that compares the relative popularity of each word or phrase, and a pie chart that indicates how often the query is typed into Google.

Once you’ve plugged in a few phrases into Keyword Tool, click on “Keyword Ideas” beneath one of them. That’ll give you an idea of terms related to your original term; you can refine this list and save it to Excel if you want to be thorough when choosing keywords later. You can also use the free tool’s simple URL builder to create links to these words on social media.

The SEO keyword tool provides you with related search terms based on the concepts behind your initial keyword. Understandably this part isn’t available in the free version of QuestionDB, but some other tools on the page are just as valuable. You will also be able to check out SERP’s for any given search term! This is an incredibly helpful tool that gives you information about where your target audience is looking before they come to your site.


Keyword Research Tool KW Finder

KW Finder is a free keyword research tool that allows you to find the most relevant keywords for your business. Keyword research tools like KWFinder are wonderful because they let you search multiple engines at once, and give you information on things like how many people are searching and if the keyword is even being used in Google at all!

It provides data about specific queries and SERPs. Just type in your keyword and you’ll be able to see a list of related terms, along with the top related searches. There are also other options like “Related Keywords” or “Ad group ideas,” which will help contribute to your campaign success! You can also see what words are most searched for globally, by country, and by region (this helps you know where your target audience is based).

This free SEO keyword software has Google AdWords volume information right on the search results page. This allows you to know how many people may be searching for a given term at any given time, which can give you an idea of your competitors as well.

If you’re just looking for some general numerical information on competitive keyword terms (such as estimated monthly searches per term), then KWFinder will give it to you fast. You can get detailed information for up to 10 different keyword terms at once thanks to this free SEO!

You’re able to select a keyword and see what is ranking on the first page of Google, along with some important information. This tool will also give you search volume data that shows how many people are searching for that particular keyword every month in the United States, which has everything to do with your SEO.


Keyword Research Tool Moz Keyword Explorer

Moz Keyword Explorer allows you to select a keyword and see what is ranking on the first page of Google, along with some important information. This tool will also give you search volume data that shows how many people are searching for that particular keyword every month in the United States, which has everything to do with your SEO.

This keyword research tool will allow you to see what your competitors are up to, and some of its features are free. This is one of the best keyword research tools for beginner SEO as it limits your search in two ways: competition and relevancy. You can choose a few keywords that you want to perform some research on, and then it will give you data about how many sites are being indexed for that particular keyword. From there, it also gives lists of related keywords if those weren’t quite specific enough.

Don’t overlook this dynamic keyword research tool in favor of its competition; check it out if you haven’t already! This is another premium keyword research tool that helps you find competitors (who knows what they’re doing) so make sure to look over their website as well as their ranking. When you enter your target keyword or domain name, SiteProfiler analyzes all the pages on the results list, giving you valuable insight into who’s doing what where. It allows you to sort them based on things like Page Authority and Domain Authority, both of which are SEO factors.


Keyword Research Tool Ahrefs Keyword Explorer

If you’re a bit more familiar with SEO and know how to use multiple keyword research tools, then Ahrefs Keyword Explorer may be the right fit for you. It gives you an organized view of all of your keyword data in one place so that you can step back and see it from a distance. You can adjust the filters to find those low-competition keywords that someone who’s just starting might not think of. It also shows you similar keywords, giving you keyword ideas that you probably didn’t think of on your own.

This is a premium tool for those who are serious about SEO; it gives you data across ten search engines and helps you target the easiest keywords to rank for with the best payoff. You can get a free trial from this website to test it out before committing to a monthly subscription — but when working on SEO, timing is everything!

Ahrefs offer one of the best all-in-one tools around, it includes keyword research and backlinks analysis as well. This versatile tool was created by experienced ‘white hats’ who have been involved in building websites since 2003 so they know what they’re doing! With Ahrefs you can use their free keyword research tool to find what’s out there or launch your link-building campaign and promote a high-ranking webpage that contains the exact keyword phrase that you want.

I recommend using this for all my clients, and some claim they don’t even need to use other tools after I introduced them to Ahrefs. You can do everything with Ahrefs, from finding “money” keywords to analyzing your backlinks which is incredibly useful for increasing your search engine traffic and improving page rank. Simply put, it’s probably one of the most detailed SEO analysis tools on the market right now. If you don’t know how to navigate its features (they are many!) then make sure to take advantage of their customer service before you buy – they are helpful and friendly!

This is another premium version, but SO worth it when we consider what a strong position this puts us in against our competitors. An important SEO factor that our competition may not be aware of is the number of identical pages on each site. Keywords Everywhere give you the exact number along with other useful information; this keyword research tool even helps if you’re working with a micro-site or sub-domain. This free SEO keyword tool will give you all kinds of insights that are helpful for your SEO campaign!


Keyword Research Tool ToolBar

ToolBar isn’t as advanced as some of the other keyword research tools out there, but it does include a basic set of features that will allow you to find your most important keywords quickly and easily.

One thing to keep in mind is that the toolbar might not always be available for download. If you’re running an older computer or browser, then this might be something worth looking into for your keyword research needs!

These are just a few keyword search tools that are available on the web today; there are many others besides them though! Most tools will cost you money (usually anywhere from ten dollars up), but they tend to have much greater capabilities than free search engines like Google’s AdWords Keyword Tool, which works fairly well but it doesn’t have much functionality. The free keyword research tool can only be used in English, and the only information you can view is volume statistics for a given period (typically just one month).

As far as the cost of keyword search tools goes, they usually range between 10-40 dollars. SEMRush specializes in paid services that provide you with valuable data via their own powerful keyword research tool. SEMRush also has an AdWords Keyword Tool which is free to use; this works fairly well but it doesn’t have too many advanced features.


Keyword Research Tool Scrapebox

Another service called Scrapebox includes a keyword search tool at no additional cost! This software allows you to get keywords from all sorts of sources like blogs, forums, review sites, videos (YouTube), and even emails!

Keyword search tools are an excellent way to get started with your marketing campaign. They can help you plan out your strategy based on how popular or niche a certain keyword is in the market right now. Plenty of free keyword research software options are available online for you to use; it’s just up to you as an SEO professional on whether or not they’re good enough!

Keyword Research Tool Discovery

Keyword Discovery (30-day free trial) – A great keyword research tool that can provide you with a list of suggested related keywords based on your seed keyword. It also provides you with the average monthly search volume for each of these terms in Google! This is a great feature for anyone looking to start their SEO campaign and find some popular content ideas that will bring visitors back to their site! 


Keyword Research Tool Long Tail PRO

Long Tail PRO (One-time fee: $97 / month) – This keyword analysis software gives you access to an extra-long tail of related keywords. If your seed word was “free,” then a long-tail keyword would be something like “free video games” or “free iPhone apps.”

The Yahoo! Toolbar

The Yahoo! Toolbar was developed by Yahoo! as an Internet browser toolbar, but it does include its keyword research tool. This one is very simple to use, just plug in some of your seed keywords and it will tell you how many searches there have been for them over the past month. Other useful features include quick answers, news feeds (including Top Headlines), weather reports, local time info, and more.


The Yahoo! Toolbar

The Yahoo! Toolbar was developed by Yahoo! as an Internet browser toolbar, but it does include its keyword research tool. This one is very simple to use, just plug in some of your seed keywords and it will tell you how many searches there have been for them over the past month. Other useful features include quick answers, news feeds (including Top Headlines), weather reports, local time info, and more. It doesn’t work too well. It’s very hard to use, but if you have the time then it could be worth trying out for your search engine optimization needs!


The Google AdWords Keyword Tool

The Google AdWords Keyword Tool is quite helpful, but it’s still pretty limited as far as the features go. You can’t get any sort of volume statistics from this free keyword research tool, so if you’re looking to get an idea of how many searches there are per month then you might want to check out another option! The results will only be in English, so keep that in mind before settling on this keyword search tool. It is helpful if you’re just starting with SEO though, you can use it to get a list of some long-tail keywords that could be easy to rank for!


Keyword Research Tool WordStream

Wordstream (One-time fee: $49 / month) – This free keyword research tool provides an excellent set of keyword suggestions and related concepts. Additionally, it allows users to conduct broad or specific searches in the Google AdWords network. This one has a lot of really useful features! The only downside is that there’s no historical data available, but all things considered, this isn’t too bad at all!


The Google Keyword Tool

Google provides its own free keyword search tool which is also fairly limited when compared to other keyword research tools out there. Google’s tool delivers the basics, but nothing more. Keep in mind that this is a free service provided by the largest search engine in the world. If they added too many features, then most people wouldn’t have to pay for keyword analysis software!


The Ranking Signals Tool from Searchmetrics

The Ranking Signals Tool from Searchmetrics (Free) – This free keyword research tool provides useful rankings data that is useful for checking your analytics, to see if you’re performing according to standard or whether you should make some changes to boost your traffic. It also provides users with the average monthly search volume and SERP history as well. Overall this is an excellent choice for SEOs who need help tracking their progress!


Keyword Competition Research

Keyword competition is a huge part of what SEOs do. It’s important to make sure you have an idea of how competitive the search rankings are for certain keywords before putting together your content strategy. This free keyword research tool will help you measure competition across multiple websites through various factors such as domain age, PageRank (as well as other Google metrics), page load times, and more!


Can I Use Keywords?

With, users can check to see which browsers are compatible with their website or app, as well as which features, they support (CSS3, HTML5, etc.) Some people also use it to check whether or not certain words they want to use in their content are copyrighted by big companies like Apple and Microsoft.

Many other keyword tools are powered by SEMRush, which is also a great tool to use for free. This SEO tool has been around since 2008, and they have plenty of useful features for their users. Their Keyword Magic Tool can give you quite a few suggestions for your search engine optimization needs, including related keywords, word order, difficulty index, and even the ability to make certain words negative or positive when relevant.

The answer is yes! There are plenty of good keyword research tools out there that will assist you in developing a strong SEO strategy based on what people are searching for online. It’s worth it to spend some time looking into all of these options if you’re interested in getting started with SEO (or if you’ve already begun and are looking for some additional tools to use). There’s a lot of useful information out there, so make sure you’re keeping track of it all!

Keyword research can be a bit tricky, but this free keyword search tool makes it easy. It provides users with related keywords, SEO difficulty levels, and SERP (Search Engine Results Page) history. The only downside is that the results are only in English.

What makes a keyword low-traffic? Usually, they’re very specific to your field. They have few searches per month and don’t get much attention. If you optimize your site around them, only the people who are looking for that exact term will find it. And since those aren’t very many people…

Some sites make decent money off of a handful of relevant keywords every month. Other sites see hundreds or thousands of visits from tens or hundreds of keywords each day. What kind of site do you want to be?

The more specific a keyword is, the less competition there tends to be around it –even among big brands. That doesn’t mean you can rank in the top 10 for every keyword you try, but it does mean that there’s likely a gap in the market for your content.

To perform key phrase analysis:

If there’s no chance that someone will misspell it in a search engine, or if there is another word that has become commonly accepted as being linked with this term (such as “piano” and “pianist”), then you should include both versions (i.e., use the keyword research tool to check for the terms with two words, or one word).

Once you have your list of keywords, you can run them through tools such as Wordtracker or SEMRush to get information about how many people search for that term every month; this is known as their Search Volume, which will tell you if it is popular enough to be worth trying to rank for.

Search for Google Trends; in the left-hand column under Topics, select Web & Search and then click on Google Trends.

When using keyword research software, look at other factors like when your target

Keywords for local businesses

With all the new changes happening within Google’s algorithms these days, local businesses have many advantages over large corporations that do not pay attention to this trend. If people want your product or service, they are more likely to type it into search engines if they see you nearby (this is key with the mobile market as well).

A lot of people aren’t going to travel very far for something that can easily be found somewhere closer. But if you offer great service or have amazing products, they are more likely to come out and visit your business to see what it is all about (this is also where content marketing comes into play; this will be discussed further down). Why keyword research matters

You should get involved with keyword research because Google made it easier than ever before! While there may be some other businesses that rank higher on certain searches, don’t let them deter you from good old fashion hard work. You can do keyword research right online by using tools like Wordtracker, which helps keep track of everything you need to know when it comes to keyword research.

Now that you have an idea of what keyword research involves, what tools help with this process, and why they matter in SEO for local businesses, the next step will be looking at specific ways that local keywords can affect your site as well as how to use this information.

About the author

James Thomas is a Marketing guru, freelance writer, community activist, and entrepreneur who writes tutorials, articles, and blogs about social media marketing, blogging & website traffic tips. James has been featured in a variety of magazines and websites including Yahoo! Internet Life, Digital Journal, and others. Send James a message on Twitter or Google+

The ProfessorT James is an exclusive line of SEO Site/Blogs created by James Thomas to help readers like you; find the best SEO blog, articles, marketing tips, news, forums for social media marketing and start increasing traffic to your business website using these free web 2.0 tools combined with whitehat SEO. Various articles on SEO have been written by James Thomas at a leading SEO Company in USA Today who are offering free keyword research tools, keyword tool reviews, blogging tutorials, and more about online marketing strategy. 

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