YouTube Ads Google Ads

As a business owner, you know that advertising is essential to driving revenue and growth. But with so many options available, it can be tough to know where to invest your advertising budget. If you’re looking for a way to reach more customers and grow your business, consider investing in YouTube ads.

YouTube is the second largest search engine in the world, behind only Google. And with over 1 billion active users watching over 5 billion videos every day, there’s no doubt that YouTube is a powerful marketing tool.

There are a few different ways to run ads on YouTube. You can run in-stream ads, which are skippable ads that run before, during, or after a video. You can also run discovery ads, which appear on the YouTube homepage, search results page, and related videos section.

YouTube ads are a great way to reach a large audience of potential customers. And with the right strategy, you can use them to drive awareness, traffic, and sales for your business.

Both types of campaigns can be effective in driving awareness, traffic, and sales for your business. But which one is right for you?

Here are a few things to consider when choosing between in-stream and discovery ads:

Audience: Who are you trying to reach with your ad? In-stream ads are best for reaching people who are already watching videos on YouTube. Discovery ads are best for reaching people who are searching for specific topics or keywords on YouTube.

Budget: How much money do you have to spend on your ad campaign? In-stream ads tend to be more expensive than discovery ads.

Goals: What are you trying to achieve with your ad campaign? If your goal is to generate leads or sales, in-stream ads may be a better option. If your goal is to increase brand awareness or get more views for your videos, discovery ads may be a better option.

Now that you know the difference between in-stream and discovery ads, it’s time to decide which type of campaign is right for you. Contact us today and we’ll help you create an effective YouTube ad campaign that achieves your business goals.

What’s the Difference?

Google Ads and YouTube Ads are two different ad types that can be used to promote your business on Google. Google Ads are the traditional text-based ads that appear on Google search results pages, while YouTube Ads are video ads that appear on YouTube videos. Both types of ads can be effective in promoting your business, but there are some key differences between them that you should be aware of.

Google Ads are typically more expensive than YouTube Ads, but they can reach a wider audience. Google Ads also give you more control over who sees your ad, as you can target specific keywords and demographics. However, YouTube Ads may be more effective in reaching potential customers who are already interested in your product or service, as they are more likely to watch a video than read a text-based ad.

When choosing between Google Ads and YouTube Ads, consider your budget and your target audience. If you have a limited budget, YouTube Ads may be a better option, as they are typically less expensive than Google Ads. If you are looking to reach a wide audience, however, Google Ads may be the better choice. Ultimately, the best way to determine which type of ad is right for you is to experiment with both and see which one generates the most leads and sales.

Are Google and YouTube Apart of the Same Company?

Google does not own YouTube. However, Google does have a controlling stake in the company. Alphabet, Inc., Google’s parent company, owns 63 percent of YouTube. YouTube was founded in 2005 by three former PayPal employees.

In 2006, Google bought YouTube for $1.65 billion. Since then, the site has become one of the most popular online destinations in the world. In 2013, YouTube had one billion unique visitors every month. That number has since grown to 1.5 billion monthly users.

YouTube is available in 76 different languages and has users in nearly every country on earth. The site is particularly popular with young people; a 2017 survey found that 80 percent of Americans between the ages of 18 and 29 use YouTube. YouTube has also become a powerful platform for marketing and advertising.

Businesses can create branded channels and run ads on YouTube videos. In recent years, YouTube has begun to produce its own original programming. These shows are available to YouTube Red subscribers, who pay a monthly fee for ad-free service and access to exclusive content. Some of YouTube’s most popular original programs include “Cobra Kai,” “The Handmaid’s Tale,” and “Stranger Things.” YouTube has also partnered with traditional Hollywood studios to produce movies and documentaries.

YouTube is one of the most popular websites in the world and has played a major role in shaping online culture. The site has changed the way we consume media and has introduced us to new genres of entertainment, like vlogging and unboxing videos. YouTube has also given rise to some of the internet’s biggest stars, like PewDiePie and Lilly Singh. The site has also become a powerful marketing and advertising tool for businesses of all sizes. Whether you’re looking to watch cat videos or learn about history, YouTube is likely to have something for you.

Google ads versus YouTube ads

There are many different types of online advertising, but two of the most popular are Youtube ads and Google ads. Both have their own advantages and disadvantages, so it’s important to understand the difference before deciding which one is right for your business.

YouTube Ads

YouTube ads are a great way to reach a large audience with your message. One of the biggest advantages of YouTube advertising is that you can target your ad to a specific demographic or interest group. This means that you can ensure that your ad is seen by people who are likely to be interested in what you’re selling.

Another advantage of YouTube ads is that they’re relatively inexpensive compared to other forms of online advertising. However, one downside is that they can be skipped by viewers, so you may not have as much control over who sees your ad.

Google Ads

Google ads are another popular form of online advertising. One advantage of Google ads is that they’re less likely to be skipped than YouTube ads. This means that more people will see your ad, which can lead to more sales. However, Google ads are generally more expensive than YouTube ads.

So, which type of online advertising is right for you? It depends on your budget and what you’re hoping to achieve with your ad campaign. If you’re looking for a cheap way to reach a large audience, YouTube ads may be the way to go. However, if you want more control over who sees your ad and you’re willing to pay more for it, Google ads may be a better option.

Running YouTube Ads Through the Google Ads Platform

You can run ads on YouTube through the Google Ads platform. You’ll need to create a video ad and then choose YouTube as one of the placement options. Keep in mind that you’ll need to meet YouTube’s advertising guidelines for your ad to be approved. Learn more about creating video ads on Google Ads.

If you’re not interested in running video ads, you can also create display ads that will appear on YouTube. These can be static image ads or animated GIFs, and they can be served through the Google Display Network. Learn more about creating display ads on Google Ads.

YouTube advertising can be an effective way to reach out to potential customers on the world’s largest video platform. By following the tips above, you can create ad campaigns that are tailored to your business goals and budget.

How to Run YouTube Ads on Google Ads Platform

To run a YouTube ad on the Google Ads platform, you’ll need to create a new campaign and select “Video” as your campaign type. Then, you’ll need to choose your video ad format and target your audience. You can target by interest, demographics, or keywords.

Once you’ve created your campaign and chosen your targeting options, you’ll need to create your ad. You can do this by selecting “Create Ad” from the “Ads” tab. From here, you’ll need to choose a video that you’d like to use for your ad. You can upload a video from your computer, or select one that’s already been uploaded to YouTube.

After you’ve selected your video, you’ll need to choose your ad format. There are a few different ad formats to choose from, including in-stream and discovery ads. In-stream ads are video ads that play before, during, or after other videos on YouTube. Discovery ads appear on the YouTube homepage, as well as on related videos pages and search results pages.

Once you’ve selected your ad format, you’ll need to create your ad. You can do this by selecting “Create Ad” from the “Ads” tab. From here, you’ll need to choose a video that you’d like to use for your ad. You can upload a video from your computer, or select one that’s already been uploaded to YouTube.

After you’ve created your ad, you’ll need to choose your bidding option. There are a few different bidding options to choose from, including cost-per-view (CPV) and cost-per-click (CPC). CPV bidding means that you’re paying for each view that your ad gets. CPC bidding means that you’re paying for each click that your ad gets.

Once you’ve chosen your bidding option, you’ll need to enter your budget. Your budget is the amount of money that you’re willing to spend on your campaign. You can set a daily budget or a lifetime budget.

After you’ve entered your budget, you’ll need to review your settings and make sure everything is correct. Once you’re happy with your settings, you can click “Save and Continue.”

You’ve now created your YouTube ad campaign! To see how your ad is performing, you can click on the “Ads” tab and select “All Campaigns.” From here, you can see how many views, clicks, or conversions your ad has received.

Can I Run YouTube Ads on Google?

You can technically run ads on any website that allows third-party ad networks, including YouTube. However, running ads on YouTube specifically is against their terms of service. So, unless you want your account banned, it’s not something we would recommend doing.

Instead, focus on other advertising platforms that will allow you to reach your target audience. Google Ads is a great option for targeting people who use YouTube, as well as other websites. You can also investigate social media advertising or native advertising to get your message in front of potential customers.

How Much Does a YouTube Ad Cost?

The cost of a YouTube ad depends on a variety of factors, including the type of ad you want to run, your target audience, and your budget. Though, most YouTube ads will cost between $0.10 and $0.30 per view. So, if you’re looking to reach a wide audience with your ad, you can expect to pay more than if you’re targeting a smaller group of people.

Of course, the final cost of your ad will also depend on how many people see it and click on it. The more people who see and interact with your ad, the more it will cost. However, you can always adjust your budget to make sure you’re getting the most bang for your buck.

Just remember, when it comes to advertising on YouTube, you get what you pay for. So, if you want your ad to reach a large audience and have a big impact, be prepared to pay a bit more. But, ultimately, the cost of your YouTube ad is up to you.

You can set whatever budget you’re comfortable with and adjust it as needed based on the results you’re seeing. So, there’s no need to break the bank when running a YouTube ad.

Just make sure you’re willing to spend enough to reach your target audience and get the results you’re looking for.

How Much Does a Google Ad Cost?

The cost of a Google ad will vary depending on several factors, including the specific keywords you are targeting, the competition for those keywords, and your overall budget. However, in general, the cost of a Google ad can range from a few cents to several dollars per click.

To get a more specific idea of how much your Google ads will cost, you can use the Google Ads tool to set up a campaign and receive an estimate of how much you’ll need to spend.

The cost of Google ads also depends on the competitiveness of the keywords you’re bidding on, the quality of your ad, and your click-through rate (CTR). The more competitive your keywords are, the higher your CPC will be. The quality of your ad also plays a role in determining your CPC; ads that are well-written and relevant to the keywords being searched for tend to have lower CPCs than ads that are poorly written or not relevant. Finally, your CTR is a factor in determining your CPC; ads with high CTRs tend to have lower CPCs than ads with low CTRs.

In terms of actual cost, Google’s ad prices vary widely depending on the advertiser’s goals and budget. Some advertisers may be willing to pay $50 per click for highly competitive keywords, while others may only be willing to pay $0.25 per click for less competitive keywords. Ultimately, the cost of a Google ad is up to the advertiser and depends on many factors.

Conclusion

You’ve heard of Google Ads, but what about YouTube Ads? Are they the same thing?

No, they are not! Google Ads is a platform where you can run ads on Google.com and millions of other websites that are part of the Google Display Network. YouTube Ads is a separate platform where you can run video ads on YouTube.com.

You can run ads on both platforms, but they are managed separately. So, if you want to run a YouTube ad, you need to create a campaign on the YouTube Ads platform.

The cost of running a YouTube ad will depend on your budget and bid amount. The average CPC (cost-per-click) for a YouTube ad is $0.10 – $0.30. The average CPM (cost-per-thousand impressions) for a YouTube ad is $6.00 – $9.00.

If you’re looking to advertise on YouTube, you may be wondering if you should run your ads through Google Ads or directly through YouTube. Both platforms have their pros and cons, so it’s important to understand the difference before deciding.

Google Ads is a powerful tool that gives you a lot of control over your ad campaigns. You can target specific keywords, locations, and even demographic groups. However, running ads through Google Ads can be more expensive than running them directly through YouTube.

YouTube, on the other hand, has a built-in audience of millions of users who are already interested in watching videos. And, since YouTube is owned by Google, your ads will still be seen by potential customers even if they don’t click on them.

So, which platform should you use for your YouTube advertising? Ultimately, the decision comes down to your budget and your goals. If you’re looking for more control over your ad campaigns, Google Ads is the way to go. But if you’re working with a limited budget, YouTube may be a better option.

About Montfichet & Company – Atlanta

Montfichet & Company – Atlanta is a full-service marketing agency that consists of exceptional thinkers, strategists, digital innovators, developers, and problem solvers. We provide online marketing solutions for businesses and entrepreneurs.

Our team of experts can handle all your online marketing activities, including SEO, social media, pay-per-click ads (PPC) for both organic search and paid search, website design, content development, and data reports (raw data or simple reporting), lead generation strategies, and more. Montfichet Atlanta can help businesses increase the number of leads to convert those leads into customers.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.