How do you succeed at content marketing?

For more information on content marketing and content strategies to transform your content development approach fill out the form to the right to meet with one of our team members. 

About Montfichet & Company – Atlanta

Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtain the training needed to push to deliver exceptional results.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.

Why is content marketing important?

Contrary to popular belief, content marketing is not just about writing a lot of blog posts. Content marketing is one of the most cost-effective and efficient ways for businesses big and small to gain exposure and attract customers.

The why: why is content marketing important? Because it works! According to Content Marketing Institute and Marketing Profs, 83% of marketers in 2014 reported that their investment in content marketing was “successful.”

Marketing today has evolved past the days where having a big budget meant the only way you could advertise yourself was through television or radio commercials; now millions of people share information online every day. Whether your target market reads your blog posts on Google+, watches tutorials on YouTube, likes your pictures on Instagram, subscribes to your newsletters, or reads your articles on LinkedIn.

Every day people are using social media platforms to share information about the businesses they’ve dealt with and why they liked or disliked them. According to Forbes, 92% of consumers said that positive online reviews make them trust a local business more, while 88% say the same for online reviews in general.

Even if you have an amazing product or service but no one speaks about it, then there’s little reason why someone would be interested in buying from you. When done right content marketing is how companies get their name out into cyberspace and hopefully get new clients who will pay for their services.

Reliable, high-grade, and engaging content influences audience decision-making so effectively it’s scary.

When writing content marketers need to remember that their blog posts need not only contain engaging information but also include keywords that Internet crawlers can use to find that information. The more times your content is shared on Google+, Facebook, LinkedIn, Pinterest, and other sites the higher you’ll show up in search results when potential clients are looking for businesses like yours.

14 Important key features of Content Marketing

1. Why is content marketing important?

According to Demand Metric, B2B marketers who blog generate 67% more leads per month than non-bloggers.

The why: Why is content marketing important? Research has shown that blogging regularly is one of the most effective ways to gain new clients and grow your business. When done correctly using these 3 best practices you’ll be on your way to becoming a successful content marketer with little effort.

What makes something go viral? According to Wired Magazine, it’s mostly about timing, controversy, a reflection of current events or things tied into pop culture. What this means for content marketers today is that by writing about trending topics they increase their chances of getting their message across since people are more likely to share interesting information online than uninteresting information.

Many marketing software companies offer special content marketing analytics, including all-in-one marketing solutions. These services can help you find what content is popular with your audience and why, which posts are getting the most shares, conversions, or leads generated.

2. What is content marketing?

Content Marketing Institute defines content marketing as “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Do you see how they use words like “valuable” and “relevant” to describe why content marketing is important? that’s because it is. Not just valuable, but relevant to your audience.

3. Why shouldn’t we be investing in paying people to talk about our business on their own social media channels for free?

well, first off, why would you want someone posting pictures of your products and giving them an opinion like they’re talking personally to the customer? why wouldn’t you want to speak directly to those customers yourself and make a direct impact on those who come across your company? why wouldn’t you want to give a clear-cut idea of what it is that your business can do for someone instead of relying on other people’s opinions? this just seems like a missed opportunity right here – why would i invest time into creating content that tells my audience why my product or service will benefit

4. Why should I do content marketing?

We all know how important it is to have insightful original high-quality content on your website but why should you bother with blog posts when you’re running a non-profit or are an artist? The fact is that if you want to gain recognition in your niche then why do so without the help of great content. If anything, because you don’t have many customers or clients yet then this makes blogging even more essential since it allows you to get in front of potential leads and start building relationships with them right away before they forget about you.

5. Why should I start doing content marketing right now?

Content has become king, why do you need to take advantage of this quickly if you haven’t already. Provided below are 10 ways why your company needs to be doing content marketing even without the time or resources to do it well. If these points don’t convince you then nothing will.

6. Why does content marketing matter?

Content marketing is important because it generates leads, improves conversion rates, and drives sales. Learn why from our helpful list of the best digital marketing strategies for small businesses.

Inbound seeks to pull customers in towards a business, rather than pushing outbound messages onto a prospect that has little interest in what a company has to offer. It’s about being less pushy and letting your prospective customer come to you if they’re interested, while also building trust with them by offering them high-quality information that will add value to their lives. In other words, why would anyone buy from someone who doesn’t seem to care?

Content marketing is taking the world by storm as a way to generate leads and improve conversion rates (Van de Velde, 2013). It combines online and offline marketing methods to “build relationships with customers” (McNabb, 2014). It builds trust between a company and its clients, which is why it’s such an effective strategy. This type of marketing isn’t pushy like regular advertising; it’s about pulling in people who are interested rather than casting out messages onto uninterested prospects. If you’re not offering great content, why would anyone want to buy from you?

We work with small businesses and marketing agencies to help them generate leads and improve conversion rates.

7. Why do SEO and content marketing go so well together?

“Content is king, and without it, there can be no king.” – Jason Quey, The Storyteller Marketer Blog. 1 Linkedin Google+ 0 email Print Buffer Flattr Reddit 9 Yale University did a study which found that why a website ranks on Google’s first page depends largely on the number of websites linking back to it. This means that by doing content marketing you’ll not only bring customers to your site but other businesses will as well, which is why you should be blogging strategically and continually making it easier for Internet users to link back to your website.

8. Why isn’t everyone doing content marketing?

Content has become king and therefore why content marketing has become so important today. The sooner marketers realize this and take advantage of what they’ve been missing out on then the sooner their company will grow. Without original excellent content, companies have no way to differentiate themselves from and therefore why having a unique selling proposition is so important.

9. Your audience will stick around longer.

Great content is an important asset. It can create positive experiences for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.

10. Your Social media presence will build traction.

Content marketing is an important part of social media strategy. Having relevant, high-quality content distributed on various social sites helps establish your brand as a thought leader in the industry.

Social proof is one way to convince people why they should use your product or service. Content marketing gives you the ability to offer insights on why you’re a trusted source for certain subjects and why your customers want to come back for more information.

By developing content that is aimed at helping prospects solve their problems – whether it be showing them how much money they can save using your business over another one, or what kinds of financial strategies will help them achieve their long-term goals – you’ll be able to build trust with them through education rather than manipulating them into buying.

Leaving comments on other blogs in your industry is a good way to network with other people in the industry. Content marketing can help you develop relationships with other bloggers in your industry. If you’re able to rank well for certain keywords related to topics within their blog, there’s a strong chance that they’ll want to feature you as a guest blogger or on their site.

11. You will build will trust with your audience.

Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.

Ultimately, when your content shows up at the right place and at the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they will have a positive association with your company.

12. You’ll generate more and better leads.

A brilliant example of content that generates leads is the HubSpot blog. On their blog, they frequently post articles that include CTAs at the bottom to grab new leads.

Content marketing can also generate leads in other ways including email outreach and social media sharing. For example, if you share your content on Twitter or Facebook, people who read it might follow your brand online or even contact you directly to purchase what you offer.

Now, why should small business owners care about lead generation?

The number one reason why small businesses should care about lead generation is that it’s free! It costs nothing for a sales rep to send an email introducing his company and mentioning why he’d like your business as a customer. Additionally, when potential customers reach out to your company directly, it’s an opportunity for you to meet with them and close the deal.

The more leads you generate, the faster you can grow your business. Are you ready to take advantage of this? If so, consider incorporating content marketing into your overall marketing mix. This will help increase leads and help your bottom line.

Using relevant, targeted keywords in your content will generate leads. For example, if you’re selling software for doctors and you write about why, as a doctor, it’s important to have a clean desk, you could encourage readers to leave their contact details by including a CTA at the end of your blog post.

“Contact us for more information.”

Every piece of content has the potential to generate leads. Rather than posting an article about why pet insurance is important on your main company website, why not publish it on Medium? By publishing blog posts on other sites, like Thought Catalog or even Quora, you’ll reach new audiences you wouldn’t otherwise be able to reach. Additionally, these articles can appear in Google search results and drive qualified leads directly to your business.

You’ll learn what works best for your audience.

Content marketing puts your product out there where people are looking

13. Organic content dramatically generates engagement

In a study conducted by Conductor Inc., ” To better understand why consumers share content today, researchers asked why consumers share content – from the perspective of those who do. The number one reason why participants shared digital content was that… Content produced ‘ideas’ or thoughts in participants.”

Or as Jay Baer said: “Content doesn’t inform, it entertains.”

It is why we content marketers today produce and distribute blog posts, videos, infographics, and other forms of visual digital media.

The more traffic that your page receives, the more sales are generated. The only drawback is that organic outreach costs nothing to accomplish. You can spend hundreds of dollars increasing your reach on Facebook or Twitter, but why would you when it’s possible to do so for free?

If you focus on creating valuable content, people will care about what you have to say and will begin sharing their own opinion on the subject matter. People have a natural curiosity about other people’s opinions. Your audience wants to join in on the conversation because they want ideas from an outside source. They want information that they cannot get anywhere else! This makes having blogs extremely important because not everyone has time to sit down and write an article every day. People are busy with their lives, Netflix, chilling, etc. That’s why you need to acknowledge when someone writes something that deserves attention!

An excellent example of this would be when Mr. Money Mustache wrote an article regarding why he was quitting his job. Eight years ago he shared this with the world and it has been driving in organic traffic ever since! Within a few hours of posting the article on Facebook, people began sharing their own thoughts towards why he should keep working or why they agree with him quitting. This conversation encouraged many comments from people all over the spectrum of thought that has evolved into valuable content marketing opportunities today.

The bottom line is that people want to connect with others. Even more, if you’re using blog content to bring in traffic, consider using original graphics rather than stock photos, as marketers report the former as least effective in helping them meet their goals. 

Additionally, your content should always include a CTA and guide your reader on what they should do next.

14. Your company will gain more visibility due to SEO

Google is rewarding businesses who produce quality content, which means more organic traffic for you!

A 2011 study by Econsultancy showed that 90% of consumers are likely to recommend brands after receiving positive service experiences. Content marketing generates positive experiences for your customer, helping them spread the LOVE about your business even further.

Plus, it feels pretty awesome to see your traffic rates skyrocket all because you wrote a couple of articles.

With content marketing, you’re not just pushing products or promotions; instead, your business is using educational and engaging content that helps solve problems for readers. Customers appreciate the trustworthiness of informative pieces (and the lack of pushiness that can come from sales-oriented content).

As I mentioned before, Google rewards businesses that produce high-quality, consistent content. The more people who talk about your business and share its content, the higher you’ll rank on search engine results pages (SERPs). With clients like Tylenol, Dell, and Nintendo using content marketing, you know it’s a strategy that works.

This is why content marketing is an SEO-friendly strategy that boosts your online presence. It’s a great feeling to see the results of your work translate into increased revenue and greater customer loyalty.

For more information on content marketing and content strategies to transform your content development approach fill out the form to the right to meet with one of our team members. 

About Montfichet & Company – Atlanta

Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtain the training needed to push to deliver exceptional results.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.

How do you score your content?

In the long term, social media marketing and SEO-optimized content outweigh paid advertisements, video marketing, and traditional marketing in a way that Frank from finance wins every time.

So why is Content Marketing important? Because it’s an effective way to reach your target market where they are online – namely social media platforms and search engines. It’s very cost-effective compared to other types of marketing practices such as paid advertisements, video marketing, and traditional marketing. In the long term, when compared to both social media platforms and SEO optimization for increased visibility on search engines, content is the undisputed champion with Frank from finance dancing gleefully behind closed doors.

Content strategy delivers returns on investment (ROI) because it’s a long-term investment instead of a short-term fix.

As we’ve seen in HubSpot’s 10th annual State of Inbound report, quality content and social media marketing are the most effective strategies for generating leads and making sales for your business.

Quality, relevant content attracts visitors to your website, where they’ll convert at higher rates than anonymous website visitors. Plus, because search engines like Google give preference to sites that publish high-quality original content rather than low-quality spammy links, you’ll rank higher in SERPs (search engine results pages). And because great content is often shared on social media platforms by readers eager to share why the article is trending or why it’s important, you can expect increased traffic referrals.

HubSpot’s research found that the highest-performing content marketing strategies are all about creating consistent value for your audience. It’s why HubSpot predicts “that ‘less is more’ will be the new mantra of effective, efficient content marketers.””

HubSpot recommends offering fewer posts with higher quality to increase conversions and engagement rates while increasing social sharing across various platforms. Get started on your content strategy by building an editorial plan – a spreadsheet that outlines topics you’ll cover in blog posts throughout the year along with what you’re promising to provide readers. It’s also why they recommend developing buyer personas to help you understand which topics are most relevant to your audience – based on their demographics, needs, challenges, and struggles – so you can produce content that matters to them.

HubSpot’s research shows why content marketing is important in making more money for your business by increasing leads and sales. By offering fewer posts of higher quality, you increase engagement rates while boosting social sharing across platforms, which leads to increased traffic referrals. It’s why they recommend developing buyer personas so you can create relevant content that matters most to your audience based on demographics, needs, challenges, and struggles. Then use an editorial plan – a spreadsheet outlining topics you’ll cover in blog posts throughout the year along with what you’re promising to deliver – to get started with developing your content strategy. With all this combined under one roof (along with other strategies like email marketing), it’s why HubSpot predicts “that ‘less is more’ will be the new mantra of effective, efficient marketers.”

Frank from finance agrees. After all… why is content marketing important? Because it’s an effective way to reach your target market where they are online – namely social media platforms and search engines. It’s very cost-effective compared to other types of marketing practices such as paid advertisements, video marketing, and traditional marketing. In the long term, when compared to both social media platforms and SEO optimization for increased visibility on search engines, content is the undisputed champion with Frank from finance dancing gleefully behind closed doors.

With that said… why is Content Marketing important? Let us count some ways why! To read HubSpot’s full-on why Content Marketing strategies are key

Here’s how to score your content:

• Establish a scoring framework. Just like any other practice, measuring the success of your content marketing efforts begins with establishing what you’re going to use as a benchmark. That means defining what success looks like for your business by determining why you want to do content marketing in the first place. Are you trying to achieve more leads? More social shares and backlinks? Just be sure that whatever goal(s) you set aligns with why you think content marketing is important in the first place – it’s the only way to know if your efforts are producing results.
• Implement a strategy. This is why Content Marketing strategies are key. HubSpot suggests “creating a process from start to finish” when trying to determine why Content Marketing is important. To make your content – whether it’s a blog post, video, or podcast – more effective, they believe it should be “built on the why.” For example, why did you choose that topic? Why is it of value? Once you establish that foundation of why along with establishing what success looks like for your business by determining why you want to do content marketing in the first place, that’s when you can turn to your why(s) and create a strategy.
• Build a strong content scoring system to establish a baseline constructed on engagement metrics has the most powerful effect to your content. Sort it by votes and social shares. Once you’ve found what works for you, all other engagement metrics should be based on this metric. For example: if you discovered that polls generate the most comments and likes, why not just create a poll at the end of your content? This tactic will strengthen both your content marketing and SEO.
• Use the right analytics tool. It’s why HubSpot recommends using a content scoring system that can filter by traffic source to help you understand why some of your posts are doing better than others. A solid Google Analytics Content Optimization report is one way to see which posts are getting organic traffic and referrals from social media platforms like Facebook, Twitter, LinkedIn, etc., why they’re seeing success with certain topics (keywords), and if any external (or internal) factors may have played a role in their visibility.
• Optimize your content for search engines – which is why you’ll want to use keyword research tools like Keyword Explorer to determine what phrases people are using to search for your blog content so you can include them in your posts. That way, they’ll show up high on the SERPs (search engine results pages) with more visibility – why is Content Marketing important? It means more eyes on your content!
• Invest in creating valuable, educational content that people want to engage with (in other words create a lot of content). The why of Content Marketing is important – high-quality content, that is! Once you have your campaign crafted and ready to go, start making more of it. Why the emphasis on quality?
  • There are two main reasons:
    • 1) Google’s Panda update came out in 2011 to target low-quality content across the web, which means they rank sites with unique, trustworthy copy higher.
    • 2) After all is said and done, you need content to power your campaigns (never forget Google’s Panda update cannot read it’s based on math).
• Create compelling content that’s easy to share on social media. Remember Panda? There are two main reasons your unique, quality content should be shared on social media: 1) it helps you rank higher in search engines (because let’s not forget the second part of Google’s Panda update), and 2) people like sharing things they find interesting with their friends – why is content marketing important? It gets the word out about your brand!
• Observe and monitor the performance of your content. You can do so by analyzing the data. Which topics and keywords are performing well? What time of day generates more traffic? How many page views does each post get? Identifying these patterns in your analytics is just another way you’re measuring success across all your content marketing efforts, which brings us to our next point: Monitoring what’s working and what isn’t as important to understanding whether or not your content marketing strategy is effective – which then helps you refine it. If done correctly, Content Marketing should drive traffic back to your site over time, but if that’s the only metric you’re tracking – do this for one month maximum – you’ll miss out on a lot of opportunities for growth
• Evaluate what works. If you find that a content piece isn’t performing as well as the others, why not look into why? Maybe it’s time to revisit your keyword strategy or social media distribution. Taking all this data doesn’t help if you’re not analyzing it, which is why understanding what makes a campaign successful begins with carefully weighing your metrics and determining why they matter most. Only then can you refine or even start new campaigns based on these insights – why is Content Marketing important for businesses? It helps them grow!
• Implement to Rinse and repeat technique. Once you have a system that is generating results, why not scale your efforts? A process is only as good as its ability to be repeated. Repeat this process on a larger scale month after month, to drive more traffic to your site.

This can be a long process, and it’s only the beginning of a true content scoring system, but it’s a necessary process to implement if you want to improve your content marketing strategy.

If you have the time, why not try Auditing your company’s existing content marketing strategy? It will help surface any content flaws and highlight areas for improvement.

Every business must engage in some form of content marketing or risk being forgotten about by potential customers. However, there are still many companies that struggle with their overall content strategy; whether it be creating enough original, engaging content or simply reaching an untargeted audience. As a result, these companies see an increase in cost-per-acquisition (CPA) since they’re using a less-targeted, shotgun approach. It’s a vicious cycle that can only be broken with a well-rounded content marketing strategy.

I recommend leveraging an automated tool like Atomic AI to help you score your content at a more detailed level. This helps you understand what’s working and what isn’t, and how to better fine-tune your content marketing strategy.

For more information on content marketing and content strategies to transform your content development approach fill out the form to the right to meet with one of our team members. 

About Montfichet & Company – Atlanta

Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtain the training needed to push to deliver exceptional results.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.