8 Things Every Business Website Needs

Business Website | Homepage

Starting a business is a long journey by itself.  It involves hard work, dedication, and a commitment that requires an entrepreneur to do what is necessary to build the business.  Creating a business website has become a vital step for any entrepreneur. The business website is the cornerstone of your online presence.  Your ability to construct a business website while adhering to search engine guidelines will give your business the online presence it needs to grow. The idea is to gain the attention of the algorithm and attract customers to your business website.

The experts at Montfichet & Company – Atlanta have put together a list of recommendations to help small businesses understand what to include in a business website. A Strategic Business website should include a Homepage, Service page, About Us page, Contact Us page, Privacy Policy | Terms & Conditions page, Partners & Affiliates page, Blog Page, and a Testimonial | Review page. Our team of experts can not only build your business website, but we can manage the process while allowing you to work in your business. We will make updates, changes you request and monitor your website regularly.

A business website’s home page is a grand introduction to your business. It determines the direction of a potential customer and whether or not they will do business with you. You only have one chance to put your best foot forward. The business homepage is your opportunity to showcase professional stock pictures that relate to your business. Capturing the customer’s attention is the result and using your business website is the perfect opportunity.

A business website should consist of sufficient information, starting with your homepage. The first initial paragraph should be a grand introduction and welcome to your business. You should also use this opportunity to explain what your business does in some form or fashion, in 30 words or less. The customer should understand what your business does instantly, and the pictures should be extremely engaging. The team of experts at Montfichet & Company – Atlanta recommends a minimum of 500 words listed throughout the business homepage. This allows the algorithm to review your website and provide your business information to users of a search engine.

Another aspect of a business website’s homepage is the usage of Videos and podcasts. These elements connect your business to platforms on the world wide web. For instance, a podcast has the potential to connect your business to Alexa, iTunes, Stitcher, Spotify, Google Podcast, TuneIn Radio, Podbean, and much more. This shows the search engine that you are connected and engaged to the worldwide web. It also increases your chances of appearing you a customer search.

What More?

Adding videos to your business website’s homepage will provide potential customers the opportunity to experience the business differently. The visual and motion picture aspect can connect with customers and provide experiences that can increase the likelihood of gaining them as a customer. Websites allow you to use videos posted on YouTube or Vimeo, or you can directly upload the video. The videos can be a short clip of anything that reflects your business. It does not have to belong; it can be as short as 15 seconds, 30 seconds, or 1 minute. The goal is to create a compelling homepage that follows the Search engine guidelines and connects with a customer.

Business Websites | Services Page

A business website is less productive if you cannot explain your services clearly—what better way to describe what your business has to offer than on a Services page. Customers want information without having to search for it. Our team of experts at Montfichet & Company – Atlanta recommends a minimum of 500 words directly describing what your business has to offer. A great way to achieve this recommendation is by writing a detailed business model or developing a business concept.

Our team of experts at Montfichet & Company – Atlanta provides podcast training with a study guide to help create both documents.  Creating your Business Model Study Guide &  Developing your Business Concept study guide.  The podcast can be found at Podbean or wherever you listen to your podcast stations. Look for The Business Startup Journey by Professor T. We can also help you create either document for use in your business or website.

Including professional stock photos specific to your industry is a great way to connect your Business website services page with a potential customer. Photos, audio, and motion pictures are also a great way to connect different aspects of the worldwide web to your business. Using as many techniques as possible to relate and connect with a customer is the name of the game. Add your YouTube videos to your services pages. Create a 15 to 30-second video that briefly explains what your business has to offer. Your business website is your opportunity to introduce a customer to your business, and you only have one chance to get it right.

Business Website | About Us Page

Customers rely on a variety of factors that help influence their decision of who to do business with. Understanding the business back story is a contributing factor, so the About Us page of a business website is crucial. Conveying how the business began, where it is located, and what you have to offer is the best way to structure your About Us page. The team of experts at Montfichet & Company – Atlanta recommends a minimum of 500 written words on the About Us page.

The About Us page is a great place to list your team members, positions, or responsibilities. Using a professional photo is a great way of humanizing the page experience. Customers want to see who they are working with and what experience they bring to your business. In many cases, small businesses only have one or two people who are a part of their team. Some of them are not even being paid, but that is ok. The experts at Montfichet & Company – Atlanta recommends listing one to three people on your website even if they are not being paid. Highlight what they did or are doing for the business and give them a title that fits their skillset or contribution. You can even list them as a founding member or an advisor.

A business website’s About Us page is the best place to list your company’s core values. The core values are specific attributes that you hold important in your life. These values can be the foundation of your business and the standards for how you perform your work. These core values are the practices we should be using every day in everything we do. Examples of core values can be dependability, reliability, loyalty, commitment, and efficiency. The core values you choose for your business should reflect what you would like your business to be.

Furthermore

Another aspect of the About Us page that the experts at Montfichet & Company – Atlanta recommends is the mission and vision statement. So, the mission statement defines the business, its objectives, and how it will reach these objectives. The objectives describe the actions required to accomplish the business’s intent. Once you understand how to define your business and its objectives, you will write a business mission statement. Moreover, we recommend using a minimum of 30 words or less.

A business vision statement is another attribute that the team of experts at Montfichet & Company – Atlanta recommends for a business website. The vision statement describes the desired future position of your business. First, imagine what your business will be like in five to ten years. Then, decide what the purpose would be and what success looks like in the business operations. So, you can go as far as imagining what the business structure would evolve to or describe a measurable goal. Once all these variables are met, we recommend using a minimum of 30 words or less to create a vision statement for your business.

Business Website | Contact Us Page

It is crucial and highly recommended that all businesses, especially small businesses, create a Contact Us page. The Contact Us page should list your business name, address, and phone (NAP). Moreover, we recommend listing a business email that includes your domain name, for example, Jthomas@montfichet.com. Montfichet would be considered the business name. It is essential to have a local phone number connected to your business. The NAP information tells the algorithm that you are a local business, and this helps your business appear more frequently in local search engines and mobile device map searches.

Business Website | Privacy Policy and Terms & Conditions

Our team of experts at Montfichet & Company highly recommends that all business websites, including small businesses, have two separate pages outlining the companies Privacy Policy and Terms & Conditions.  The Privacy Policy is a legal document that informs the user that the website owner gathers, users, discloses, and manages a user’s data. So, creating this page fulfills the business’s legal requirement to protect the privacy of anyone on the business website. The Terms and Conditions operate as a legally binding contract between the business and anyone who uses their website.  However, this page outlines the rules and guidelines that visitors must agree to follow to use your website.

Partners & Affiliates

Creating a page on your business website to list your partners and affiliates is a method that servers several purposes.  The expert at Montfichet & Company – Atlanta recommends that businesses create a page that links to the partner’s website and displays that business logo. So, the Partners page is a key strategy that helps your business appear in local search engines.  It meets the search engine guidelines, helps rank the business, and develops connections in the community. In addition, adding a Partners & Affiliates page to your website shows customers that you are connected to other businesses and professionals.

Business Website | Blog 

Adding a Blog to your business website is crucial for any small business. This strategy is crucial for search engine optimization (SEO) or building an online presence. The effectiveness of SEO depends on consistently producing organic content for the business. So, the experts at Montfichet & Company – Atlanta recommends a minimum of one blog a month consisting of a 2,000-word minimum. Add a blog to your business website positions the business owner as an industry leader.

A business website’s blog should provide unique information that the reader can rely on. The goal is to emerge as an industry leader. They are innovators, pioneers, and visionaries. They bring change, providing a high quality of services and products to the market. Moreover, these methods can also generate customers for your business.

Testimonials & Reviews

The team of experts at Montfichet & Company – Atlanta highly recommends creating a testimonial page and reviews page on all small business websites. Creating a page for testimonials is a great way to connect potential customers with previous customers. Potential customers have the opportunity to observe the experience through the eyes of another. Moreover, providing a testimonial page on your website makes it easy for customers while taking the guesswork out of locating this information online.

Adding a separate page to your business website will allow customers to leave reviews on external platforms such as Google My Business, Facebook, and Yelp. A review page is the best way to increase your chances of obtaining feedback. The process is simple and accessible while removing the frustration that comes with the hunt. Our experts recommend connecting to as many online sources to increase your visibility. Choose platforms that are specific to your industry and gains lots of traffic.

Conclusion 

A Professional business website is not exclusive to midsize and large businesses. Small businesses have the same opportunities and access to compete effectively. The process involves hard work, dedication, and a commitment that requires an entrepreneur to do what is necessary to build the business. Creating an online presence begins with your business website.

Your ability to construct a business website while adhering to search engine guidelines will give your business the online presence it needs to grow. The idea is to gain the attention of the algorithm and attract customers to your business website. Search engines look for specific guidelines to provide businesses the visibility it needs to grow. So, the experts at Montfichet & Company – Atlanta have put together a list of recommendations to help small businesses understand what to include in a business website. Therefore, a Strategic Business website should include a Homepage, Service page, About Us page, Contact Us page, Privacy Policy | Terms & Conditions page, Partners & Affiliates page, Blog Page, and a Testimonial | Review page.   

What will we do for you!

Our team of experts can not only build your business website, but we can manage the process while allowing you to work in your business. We construct an effective Footer and header that complies with local search engine guidelines. So, your business website will be created to follow the SEO requirements. We provide our clients with 15 professional stock photos that reflect your market and direct links to all social media accounts. We also provide a professional business email account with your business name listed in the domain name. Clients will shop for a website template from our library of over 5,000 prototypes. Our team of experts can provide Industry research & market analysis to provide efficient content for the Website. Therefore, depending on your needs, we can complete your website within 7-10 business days.

So, if you found this blog article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814. For hands-on training visit our sister company The Trusted Automation.

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