Why Is Content Marketing Important

Why is content marketing important?

Contrary to popular belief, content marketing is not just about writing a lot of blog posts. Content marketing is one of the most cost-effective and efficient ways for businesses big and small to gain exposure and attract customers.

The why: why is content marketing important? Because it works! According to Content Marketing Institute and Marketing Profs, 83% of marketers in 2014 reported that their investment in content marketing was “successful.”

Marketing today has evolved past the days where having a big budget meant the only way you could advertise yourself was through television or radio commercials; now millions of people share information online every day. Whether your target market reads your blog posts on Google+, watches tutorials on YouTube, likes your pictures on Instagram, subscribes to your newsletters, or reads your articles on LinkedIn.

Every day people are using social media platforms to share information about the businesses they’ve dealt with and why they liked or disliked them. According to Forbes, 92% of consumers said that positive online reviews make them trust a local business more, while 88% say the same for online reviews in general.

Even if you have an amazing product or service but no one speaks about it, then there’s little reason why someone would be interested in buying from you. When done right content marketing is how companies get their name out into cyberspace and hopefully get new clients who will pay for their services.

 

Reliable, high-grade, and engaging content influences audience decision-making so effectively it’s scary.

When writing content marketers need to remember that their blog posts need not only contain engaging information but also include keywords that Internet crawlers can use to find that information. The more times your content is shared on Google+, Facebook, LinkedIn, Pinterest, and other sites the higher you’ll show up in search results when potential clients are looking for businesses like yours.

 

14 Important key features of Content Marketing

1. Why is content marketing important?

According to Demand Metric, B2B marketers who blog generate 67% more leads per month than non-bloggers.

The why: Why is content marketing important? Research has shown that blogging regularly is one of the most effective ways to gain new clients and grow your business. When done correctly using these 3 best practices you’ll be on your way to becoming a successful content marketer with little effort.

What makes something go viral? According to Wired Magazine, it’s mostly about timing, controversy, a reflection of current events or things tied into pop culture. What this means for content marketers today is that by writing about trending topics they increase their chances of getting their message across since people are more likely to share interesting information online than uninteresting information.

Many marketing software companies offer special content marketing analytics, including all-in-one marketing solutions. These services can help you find what content is popular with your audience and why, which posts are getting the most shares, conversions, or leads generated.

2. What is content marketing?

Content Marketing Institute defines content marketing as “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Do you see how they use words like “valuable” and “relevant” to describe why content marketing is important? that’s because it is. Not just valuable, but relevant to your audience.

3. Why shouldn’t we be investing in paying people to talk about our business on their own social media channels for free?

well, first off, why would you want someone posting pictures of your products and giving them an opinion like they’re talking personally to the customer? why wouldn’t you want to speak directly to those customers yourself and make a direct impact on those who come across your company? why wouldn’t you want to give a clear-cut idea of what it is that your business can do for someone instead of relying on other people’s opinions? this just seems like a missed opportunity right here – why would i invest time into creating content that tells my audience why my product or service will benefit

4. Why should I do content marketing?

We all know how important it is to have insightful original high-quality content on your website but why should you bother with blog posts when you’re running a non-profit or are an artist? The fact is that if you want to gain recognition in your niche then why do so without the help of great content. If anything, because you don’t have many customers or clients yet then this makes blogging even more essential since it allows you to get in front of potential leads and start building relationships with them right away before they forget about you.

5. Why should I start doing content marketing right now?

Content has become king, why do you need to take advantage of this quickly if you haven’t already. Provided below are 10 ways why your company needs to be doing content marketing even without the time or resources to do it well. If these points don’t convince you then nothing will.

6. Why does content marketing matter?

Content marketing is important because it generates leads, improves conversion rates, and drives sales. Learn why from our helpful list of the best digital marketing strategies for small businesses.

Inbound seeks to pull customers in towards a business, rather than pushing outbound messages onto a prospect that has little interest in what a company has to offer. It’s about being less pushy and letting your prospective customer come to you if they’re interested, while also building trust with them by offering them high-quality information that will add value to their lives. In other words, why would anyone buy from someone who doesn’t seem to care?

Content marketing is taking the world by storm as a way to generate leads and improve conversion rates (Van de Velde, 2013). It combines online and offline marketing methods to “build relationships with customers” (McNabb, 2014). It builds trust between a company and its clients, which is why it’s such an effective strategy. This type of marketing isn’t pushy like regular advertising; it’s about pulling in people who are interested rather than casting out messages onto uninterested prospects. If you’re not offering great content, why would anyone want to buy from you?

We work with small businesses and marketing agencies to help them generate leads and improve conversion rates.

7. Why do SEO and content marketing go so well together?

“Content is king, and without it, there can be no king.” – Jason Quey, The Storyteller Marketer Blog. 1 Linkedin Google+ 0 email Print Buffer Flattr Reddit 9 Yale University did a study which found that why a website ranks on Google’s first page depends largely on the number of websites linking back to it. This means that by doing content marketing you’ll not only bring customers to your site but other businesses will as well, which is why you should be blogging strategically and continually making it easier for Internet users to link back to your website.

8. Why isn’t everyone doing content marketing?

Content has become king and therefore why content marketing has become so important today. The sooner marketers realize this and take advantage of what they’ve been missing out on then the sooner their company will grow. Without original excellent content, companies have no way to differentiate themselves from and therefore why having a unique selling proposition is so important.

9. Your audience will stick around longer.

Great content is an important asset. It can create positive experiences for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.

10. Your Social media presence will build traction.

Content marketing is an important part of social media strategy. Having relevant, high-quality content distributed on various social sites helps establish your brand as a thought leader in the industry.

Social proof is one way to convince people why they should use your product or service. Content marketing gives you the ability to offer insights on why you’re a trusted source for certain subjects and why your customers want to come back for more information.

By developing content that is aimed at helping prospects solve their problems – whether it be showing them how much money they can save using your business over another one, or what kinds of financial strategies will help them achieve their long-term goals – you’ll be able to build trust with them through education rather than manipulating them into buying.

Leaving comments on other blogs in your industry is a good way to network with other people in the industry. Content marketing can help you develop relationships with other bloggers in your industry. If you’re able to rank well for certain keywords related to topics within their blog, there’s a strong chance that they’ll want to feature you as a guest blogger or on their site.

11. You will build will trust with your audience.

Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.

Ultimately, when your content shows up at the right place and at the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they will have a positive association with your company.

12. You’ll generate more and better leads.

A brilliant example of content that generates leads is the HubSpot blog. On their blog, they frequently post articles that include CTAs at the bottom to grab new leads.

Content marketing can also generate leads in other ways including email outreach and social media sharing. For example, if you share your content on Twitter or Facebook, people who read it might follow your brand online or even contact you directly to purchase what you offer.

Now, why should small business owners care about lead generation?

The number one reason why small businesses should care about lead generation is that it’s free! It costs nothing for a sales rep to send an email introducing his company and mentioning why he’d like your business as a customer. Additionally, when potential customers reach out to your company directly, it’s an opportunity for you to meet with them and close the deal.

The more leads you generate, the faster you can grow your business. Are you ready to take advantage of this? If so, consider incorporating content marketing into your overall marketing mix. This will help increase leads and help your bottom line.

Using relevant, targeted keywords in your content will generate leads. For example, if you’re selling software for doctors and you write about why, as a doctor, it’s important to have a clean desk, you could encourage readers to leave their contact details by including a CTA at the end of your blog post.

“Contact us for more information.”

Every piece of content has the potential to generate leads. Rather than posting an article about why pet insurance is important on your main company website, why not publish it on Medium? By publishing blog posts on other sites, like Thought Catalog or even Quora, you’ll reach new audiences you wouldn’t otherwise be able to reach. Additionally, these articles can appear in Google search results and drive qualified leads directly to your business.

You’ll learn what works best for your audience.

Content marketing puts your product out there where people are looking

13. Organic content dramatically generates engagement

In a study conducted by Conductor Inc., ” To better understand why consumers share content today, researchers asked why consumers share content – from the perspective of those who do. The number one reason why participants shared digital content was that… Content produced ‘ideas’ or thoughts in participants.”

Or as Jay Baer said: “Content doesn’t inform, it entertains.”

It is why we content marketers today produce and distribute blog posts, videos, infographics, and other forms of visual digital media.

The more traffic that your page receives, the more sales are generated. The only drawback is that organic outreach costs nothing to accomplish. You can spend hundreds of dollars increasing your reach on Facebook or Twitter, but why would you when it’s possible to do so for free?

If you focus on creating valuable content, people will care about what you have to say and will begin sharing their own opinion on the subject matter. People have a natural curiosity about other people’s opinions. Your audience wants to join in on the conversation because they want ideas from an outside source. They want information that they cannot get anywhere else! This makes having blogs extremely important because not everyone has time to sit down and write an article every day. People are busy with their lives, Netflix, chilling, etc. That’s why you need to acknowledge when someone writes something that deserves attention!

An excellent example of this would be when Mr. Money Mustache wrote an article regarding why he was quitting his job. Eight years ago he shared this with the world and it has been driving in organic traffic ever since! Within a few hours of posting the article on Facebook, people began sharing their own thoughts towards why he should keep working or why they agree with him quitting. This conversation encouraged many comments from people all over the spectrum of thought that has evolved into valuable content marketing opportunities today.

The bottom line is that people want to connect with others. Even more, if you’re using blog content to bring in traffic, consider using original graphics rather than stock photos, as marketers report the former as least effective in helping them meet their goals. 

Additionally, your content should always include a CTA and guide your reader on what they should do next.

14. Your company will gain more visibility due to SEO

Google is rewarding businesses who produce quality content, which means more organic traffic for you!

A 2011 study by Econsultancy showed that 90% of consumers are likely to recommend brands after receiving positive service experiences. Content marketing generates positive experiences for your customer, helping them spread the LOVE about your business even further.

Plus, it feels pretty awesome to see your traffic rates skyrocket all because you wrote a couple of articles.

With content marketing, you’re not just pushing products or promotions; instead, your business is using educational and engaging content that helps solve problems for readers. Customers appreciate the trustworthiness of informative pieces (and the lack of pushiness that can come from sales-oriented content).

As I mentioned before, Google rewards businesses that produce high-quality, consistent content. The more people who talk about your business and share its content, the higher you’ll rank on search engine results pages (SERPs). With clients like Tylenol, Dell, and Nintendo using content marketing, you know it’s a strategy that works.

This is why content marketing is an SEO-friendly strategy that boosts your online presence. It’s a great feeling to see the results of your work translate into increased revenue and greater customer loyalty.

 

For more information on content marketing and content strategies to transform your content development approach fill out the form to the right to meet with one of our team members. 

About Montfichet & Company – Atlanta

Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtain the training needed to push to deliver exceptional results.

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