June 28, 2022

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#1 Acclaimed Google Search AD Campaign

#1 Acclaimed Google Search AD Campaign 0

Google Search AD Campaign

Google Search Ad Campaigns can be a great way to drive traffic to your website. However, it is important to remember that your ads must be relevant to your website’s content for them to be effective. Additionally, you’ll need to ensure that your ads are properly targeted so that they appear in front of the right audience. With a little planning and effort, you can create a successful Google Search Ad Campaign that will help you achieve your business goals.

When creating a Google Search Ad Campaign, the first step is to determine your budget. This will help you determine how many ads you can afford to run, and what type of targeting options you have. Once you know your budget, you can begin to create your ad campaigns.

Next, you’ll need to choose keywords that are relevant to your website’s content. These keywords should be ones that potential customers are likely to use when searching for products or services like yours. You can use Google’s Keyword Planner tool to research which keywords are most popular among searchers.

After you’ve selected your keywords, it’s time to write your ads. Your ads should be clear and concise, and they should include a call to action. Additionally, your ads should be relevant to the keywords you’ve chosen. If your ad isn’t relevant, likely, potential customers will simply ignore it.

Once your ads are written, you’ll need to choose where to place them. Google offers a variety of options for ad placements, and you’ll need to select the ones that are most likely to reach your target audience. You can use the Google Display Network to place your ads on websites that are related to yours, or you can use Google AdWords to place your ads on specific websites.

Finally, you’ll need to monitor your campaign so that you can make adjustments as needed. You can use Google Analytics to track how well your ads are performing, and you can make changes to your campaign based on the data you collect. With a little effort, you can create a successful Google Search Ad Campaign that will help you achieve your business goals.

Google Search AD Campaign

What Is a Google Search Ad Campaign? 

Google search ad campaigns are a great way to get your business in front of potential customers who are actively searching for the products or services that you offer. By targeting key phrases that are relevant to your business, you can ensure that your ad appears when people are most likely to be interested in what you have to offer. Additionally, you can use Google’s advanced targeting options to further customize your campaign and reach your target audience more effectively. Ultimately, running a successful Google search ad campaign can help you generate leads, drive traffic to your website, and increase sales.

When creating a Google search ad campaign, you will first need to select your target keywords. These are the words or phrases that potential customers will use when searching for products or services like yours. Once you have selected your target keywords, you will need to create your ad copy. This is the text that will appear alongside your ad, and it should be attention-grabbing and relevant to your business. Finally, you will need to set a budget for your campaign and decide on a bid strategy. This will determine how much you are willing to pay per click on your ad. Once your campaign is live, you can monitor its performance and make changes as needed to ensure that it is successful.

Creating a successful Google search ad campaign requires some planning and effort, but it can be a great way to boost your business. By targeting the right keywords and crafting effective ad copy, you can reach your target audience and generate leads, traffic, and sales.

 

 

Determine Your Budget

If you’re running a Google search ad campaign, one of the first things you’ll need to determine is your budget. How much are you willing to spend on your ad campaign?

There are a few factors to consider when setting your budget for a Google search ad campaign. First, consider your overall marketing budget. How much can you afford to spend on marketing each month? Your Google search ad budget should be a part of this overall marketing budget.

Next, think about your goals for the ad campaign. What do you hope to achieve with your ads? Are you looking to generate leads or sales? Once you know your goals, you can better determine how much you should spend on your ads.

Finally, consider your target audience. Who are you trying to reach with your ads? When you know who your target audience is, you can better determine how much to spend on your ad campaign.

Once you’ve considered all of these factors, you can set a budget for your Google search ad campaign. Start by allocating a portion of your overall marketing budget to your ad campaign. Then, set a daily or monthly spend limit based on your goals and target audience. By following these tips, you can ensure that you’re getting the most out of your Google search ad campaign.

Google Search AD Campaign

Choose Relevant Keywords

When you’re creating a Google search ad campaign, it’s important to choose keywords that are relevant to your product or service. That way, your ad will show up when people search for those keywords.

To find relevant keywords, you can use the Google Keyword Planner tool. Just enter a few seed keywords related to your business, and the Keyword Planner will generate a list of similar keywords.

Once you have a list of relevant keywords, you can add them to your ad campaign. Make sure to match your keywords to the ads and landing pages you create, so that people who click on your ad are taken to a page that’s relevant to their search.

By choosing relevant keywords and matching them to your ads and landing pages, you can ensure that your Google search ad campaign is effective and reaches the right people.

 

 

Write an Effective Ad

Your ads should be clear, concise, and relevant to your business. Make sure to include a call to action, such as “learn more” or “call now.”

Here are some tips for writing effective ads:

– Write ad headlines that are clear and easy to understand

– Use keywords that are relevant to your business

– Write ad descriptions that are attention-grabbing and informative

– Include a call to action in your ad

– Target your ads to specific locations or demographics

– Monitor your results and adjust your ads accordingly

 

Google search ads are a great way to promote your business and attract potential customers. But how do you write your ads so that they stand out from the rest?

Here are some tips:

  • Keep it short and sweet. Your ad should be concise and to the point.
  • Use keywords wisely. Choose words that accurately reflect what you’re advertising.
  • Be creative. Write your ad in a way that will grab people’s attention.
  • Test, test, test. Try different versions of your ad to see which one performs best.

By following these tips, you can create an effective Google search ad campaign that will help boost your business.

Following these tips will help you create effective ads that will reach your target audience and help you achieve your business goals.

Google Search AD Campaign

Resources to Help Write an Effective Ad

Now that you know how to write an effective Google search ad, it’s time to learn about the resources available to help you create a successful campaign. Here are some helpful tips and resources to get you started:

-Google AdWords Keyword Planner: This tool helps you research and select keywords for your ad campaign.

-AdWords Editor: This desktop application helps you manage your ad campaigns more efficiently.

-Google Analytics: This free service provides detailed insights into your website traffic and how users interact with your site.

With these tools and resources at your disposal, you’re well on your way to creating a successful Google search ad campaign!

 

 

Ad Placements

There are three main places where your Google search ads can appear: on the search results page, on other websites that participate in the Google Display Network, and on mobile devices.

Search results page

When someone searches on Google using one of your keywords, your ad may appear next to the search results. This is the most common place for ads to show up.

Display network 

The Display Network is a group of websites that have agreed to show Google ads. Your ad can appear on any of these websites. When someone visits one of these sites and sees your ad, they may click it and be taken to your website.

Mobile devices

More and more people are using their phones and tablets to do searches on Google. Your ad can appear on mobile devices, so even if someone is on the go, they can still see your ad and click it.

When you create a search campaign, you can choose where you want your ads to show up. You can target all three places or just one or two. It’s up to you.

Google Search AD Campaign

Best Place to Display My Ads

There are a few factors to consider when determining the best place to display your Google Ads. First, you’ll want to think about your target audience and where they are most likely to be searching for information related to your product or service. You’ll also want to consider the type of ad you’re running and what will work best in that particular format. For example, if you’re running a text ad, it’s generally best to place it near the top of the search results page so that it’s one of the first things people see.

On the other hand, if you’re running a video ad, you may want to place it further down on the page so that people have to scroll down to see it. And finally, you’ll want to make sure that your ad is placed in a location where it will get plenty of exposure to potential customers.

There are a few different ways to place your Google Ads so that they’re seen by as many people as possible. One way is to use the “Google Display Network.” This network consists of millions of websites, videos, and apps that show Google Ads. You can target your ads to appear on specific websites or types of websites, or you can let Google choose where to display your ads based on your keywords and other factors. Another way to ensure that your ads are seen by potential customers is to use the “Google Search Network.” This network includes Google search results pages and other websites that partner with Google to show search results. When someone searches for a keyword that’s related to your business, your ad may appear next to the search results.

Finally, you can also use Google’s “AdWords” program to place your ads on Google search results pages. AdWords allows you to bid on keywords that people are searching for, and then your ad will appear next to the search results if you win the bid. You can also target your ads to specific locations, times of day, and even devices that people are using to search for information.

When it comes to choosing the best place to display your Google Ads, there are a few things to keep in mind. First, think about your target audience and where they’re most likely to be searching for information related to your product or service. Then, consider the type of ad you’re running and what will work best in that particular format. And finally, make sure that your ad is placed in a location where it will get plenty of exposure to potential customers.

By following these tips, you can ensure that your Google Ads are seen by as many people as possible and that they have a better chance of resulting in a sale.

 

 

Creating Relevant Landing Pages

Creating relevant landing pages for your Google search ad campaigns is essential to achieving success. By optimizing your pages for the keywords you’re targeting, you can ensure that your ads are more likely to be clicked on by potential customers.

There are a few things to keep in mind when creating landing pages for search ads:

  • The page should be relevant to the keywords you’re targeting. This means that the page should contain content related to those keywords.
  • The page should be easy to navigate and user-friendly. Potential customers should be able to find what they’re looking for quickly and easily.
  • The page should contain a call-to-action (CTA). This could be a form to fill out, a button to click, or something else that encourages potential customers to take action.
  • The page should be mobile-friendly. With more and more people using mobile devices to access the internet, it’s important to make sure your pages are viewable on smaller screens.

By following these tips, you can create landing pages that are relevant, user-friendly, and likely to convert potential customers into actual customers.

Google Search AD Campaign

Why My Landing Page Should Be Relevant 

As you create your Google search ad campaign, you may be wondering why it’s so important to have a relevant landing page. After all, if people are clicking on your ad, doesn’t that mean they’re interested in what you’re selling?

Unfortunately, it’s not that simple. Just because someone clicks on your ad doesn’t mean they’re going to convert into a customer. If your landing page isn’t relevant to the keywords they searched for or the ad they clicked on, there’s a good chance they’ll simply bounce off the page and never come back.

Think about it from your perspective. If you click on an ad and are taken to a page that has nothing to do with what you’re looking for, are you going to stick around? Or are you going to click back to the search results and find a different result that better meets your needs?

The same is true for potential customers. If they can’t find what they’re looking for on your landing page, they’re not going to stick around. They’ll either leave and go to your competitor’s site or simply click back to the search results and try a different result.

So why is it so important to have a relevant landing page? There are two main reasons:

  • Relevance increases conversion rates
  • Relevance decreases cost-per-click (CPC)

Conversion rates are the number of people who take the desired action on your landing page. This could be anything from subscribing to your newsletter to making a purchase. The higher your conversion rate, the more successful your campaign will be.

Cost-per-click is the amount you pay for each click on your ad. The lower your CPC, the more efficient your campaign will be.

As you can see, both relevance and conversion rates are important factors in determining the success of your Google search ad campaign. By having a relevant landing page, you can increase conversion rates and decrease CPC, resulting in a more successful campaign overall.

So if you’re wondering why relevance is so important, there’s your answer. A relevant landing page is essential to the success of your Google search ad campaign.

Google Search AD Campaign

Conclusions

As you can see, there are many benefits to running a Google search ad campaign. Not only can you reach a large number of potential customers, but you can also target your ads to specific keywords and demographics. If you’re looking for a way to improve your online visibility and attract more customers, a Google search ad campaign is worth considering.

When setting up your campaign, be sure to set realistic goals and budget accordingly. And finally, don’t forget to measure your results so that you can continue to optimize your campaigns and improve your ROI over time.

If you’re wondering whether Google search Ad Campaign will help you gain customers, the answer is yes! Google search ads are a great way to reach potential customers who are actively searching for products or services like yours. By targeting your ads to specific keywords and phrases, you can ensure that your ad is being seen by people who are already interested in what you have to offer. Plus, with Google’s vast reach, your ad has the potential to be seen by millions of people. So, if you’re looking for a way to increase your customer base, Google search Ad Campaign is a great option.

Ultimately, only you can decide whether a Google search ad campaign is right for your business. There’s no simple answer – it depends on a variety of factors, including your budget, your target audience, and your goals for the campaign. However, we do have a few tips that might help you make your decision.

Google search ad campaign is not expensive. It can be quite affordable, depending on your budget. You can set a daily budget and bid amount that fits your needs. Additionally, you can target your ads to specific countries, regions, or even cities. This ensures that your ad reaches the people who are most likely to be interested in your product or service.

You’ll need to make sure you have the funds to sustain a long-term campaign. Additionally, think about who your target audience is and what keywords they are likely to use when searching for products or services like yours. If you’re confident that a Google search ad campaign will reach potential customers, then it’s worth considering.

Finally, set some realistic goals for your campaign. What do you hope to achieve? More traffic to your website? More conversions? Once you know what you want to accomplish, you can better determine whether a Google search ad campaign is right for you.

If you’re still not sure, we recommend talking to a Google Ads expert. They can help you assess your needs and create a campaign that’s tailored to your business.

 

About Montfichet & Company – Atlanta

Montfichet & Company – Atlanta is a full-service marketing agency that consists of exceptional thinkers, strategists, digital innovators, developers, and problem solvers. We provide online marketing solutions for businesses and entrepreneurs.

Our team of experts can handle all your online marketing activities, including SEO, social media, pay-per-click ads (PPC) for both organic search and paid search, website design, content development, and data reports (raw data or simple reporting), lead generation strategies, and more. Montfichet Atlanta can help businesses increase the number of leads to convert those leads into customers.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.

September 23, 2021

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Google AdsGoogleGoogle AdvertisingWeb DesignWebsites

Conquering Your Google Advertising Settings 2023

Conquering Your Google Advertising Settings 2023 0

Google Advertising Settings

How to change your Google advertising settings?

Google has different kinds of ads: text ads, link ads, or video ads. When you visit a site that uses Google’s advertising network and you see a page full of text and image ads, the web publisher is using Google AdSense to show their ads. Each ad includes an “AdChoices icon”; this is a blue triangle, and it means the ad was created by Google. If you click on this icon, you will see “AdChoices” written above it in very small letters. Clicking on that word, “AdChoices” will take you to an information page with more details about why you are seeing the particular ad.

And if you are curious about which advertiser is behind a particular ad, just click on the word “AdChoices” at the left of that ad and an information box will pop up with details about the ad. You can use these settings to control how Google uses your data for personalized advertising (Google AdSense) and to control who sees your YouTube channel (YouTube ads). If you want to see personalized ads, but aren’t happy with the ads you currently see, you can modify your Google account’s traits and interests. 

 

  1. Create or sign in to a Google Account

You need to be signed in with a valid Google account to access and change privacy settings for YouTube accounts and Ad Settings for third-party apps on the Google Advertising page: https://www.google.com/settings/u/0/?hl=en#dashboard>. Only if you have an AdWords account, then it is possible to use that as your login for accessing Analytics info or getting detailed advertising reports about certain campaigns. However, without an AdWords account, it is still possible that you can see data about your ad campaigns in Analytics.

If you have a Gmail address, then there’s a good chance that you already have access to all the Google services and products such as Calendar and Docs. And if you use another email address to sign up for a Google Account, it will be automatically converted to “Google Apps Premier Edition” which just means that it has extra features like 24/7 phone support or guaranteed uptime of 99.9%. While creating an account on Google or logging into an existing one, enter your name, password and follow any other prompts needed to create your profile.

  1. Access Your Google (Privacy) Settings

After opening your Google Account and logging in, click on the account avatar in the top right corner. A dropdown menu will appear with several options, including “Profile” and “Privacy & personal info”. Clicking on that last one will take you to a page where you can change some settings about how Google uses data from your Gmail, blogs, YouTube accounts, and other content to modify ads according to your interests or check if sensitive information is accidentally leaked through search queries or email sent via Gmail.

This page also contains links to specific privacy controls for Calendar (sync), Contacts (sharing) Docs (review permissions), and location data. If you want to opt-out of personalized advertising across all of these services in one go, you should click on “Ads Settings” as shown below.

  1. Use Google Analytics to Track Website Traffic and Ad Campaigns

Google Analytics is a free website traffic analysis program used by over 40% of the top million websites online, including Microsoft, Twitter, and Amazon. It tracks how many people visit your website and what pages they look at exactly; it also tells about the most popular search queries that led users to your site, helps you analyze which ad campaigns are generating more visitors than others, and much more. If you want to track only certain aspects of your website use such as page views or new members registered, then go to the Customize tab in site reporting (Settings > Admin > Site Configuration> Data Collection > Custom Reports).

There you can select which aspects of your website should be tracked whenever you run those reports because up to 200 features are measured by default. While the basic reports can help you get a good overview of how people use your site, using Google Analytics in conjunction with other tools like Webmaster Tools or Search Console allows you to get even more target information. The page “Data Collection” will show you where that data is stored and let you manage how much data gets sent to each location.

  1. Decide Where You Want Ads to Appear on Your Website or Blog

If you want some ads from AdSense or AdWords placed on your website, then check out their respective pages: https://www.google.com/adense and https://adwords.google.com/. AdSense has been around for a longer time and allows you to monetize your blog or website without having to deal with the technicalities of placing ads on it; instead, ads get automatically placed where you want them and change in line with what’s popular at that moment online. It’s free until you earn an income over $100 from ad clicks (at which point you won’t even see any advertising there).

The advantage of AdWords is that the service runs your ad campaigns for you – all you have to do is input keywords relevant to your niche, define some basic parameters (like geographical areas served) for targeting, and it’s their job to do the rest. However, you have to deal with setting up your ads and tracking their performance; AdSense will run them for you.

  1. Download the Google Publisher Toolkit

This free program allows publishers to analyze how their content fares with other sites in terms of ad revenue, advise on how much time should be spent on each article and what keywords should be used, etc., and even offers a Chrome extension that helps to audit any website’s traffic data whenever it is clicked upon. The tool can also help identify opportunities for creating different kinds of ads that match better what users are looking for by identifying which niche your site covers best; for example, if it has a lot of traffic from users who use their mobile to access it, then Google Publisher Toolkit might recommend that you create a separate ad campaign just for mobile viewers. This is one of the most powerful tools on our list.

  1. Remove Ads and Related Content from Your Site or Blog

If you don’t want any ads appearing on your site, but still want your visitors to be able to access the information they are looking for without becoming distracted – in other words, if you simply don’t like banners on your site (or maybe even aren’t willing to add them as an option), then consider using AdAway. It blocks all ads from reaching your devices by intercepting app requests at the DNS level and redirecting them to ads that are not going to pop up or appear on your screen.

To use it, simply enter the URLs of some apps you don’t want to see ads from (like Google Play), and then all other apps will be filtered out through this method. If no ad goes through AdAway, then there won’t be any chance for your users to see one as well!

  1. Block Unwanted Ads

If all you want is a systematic way to exclude certain types of advertisements from appearing on your site, whether they come from Google or someone else, without having any tampering with its underlying code or working around its Java applets, then consider installing the Ghostery extension for your browser. It will exclude ad domains that you don’t want appearing on your site (unlike AdBlock, which only blocks all ads indiscriminately) and even give you the option for disabling certain Google services (such as Gmail, YouTube, or their search engine).

If you are planning to monetize your website later with advertising of any kind, then it might be a better idea to wait and test things out before deciding on the level of blocking – there is nothing worse than finding a niche product advertisers would like to promote but can’t because they aren’t sure how safe it would be by having that type of content appear next to some potentially offensive material.

  1. Use No-follow Tags on Your Site

There is another way of blocking ads from appearing on your site that has nothing to do with the ad networks themselves: if you want to minimize the network-driven clicking activity on your content, then consider adding “no-follow” tags in all links that might lead to other pages containing ads. These tags try to discourage others from following the link by making it less likely for search engines and other sites (like yours) to pick up any kind of traffic due to that click; at least not until someone manually changes their browser settings.

For example, any time you have a backlink pointing at an affiliate program or sales page where a product being promoted could potentially be dangerous or inappropriate for your readers, then use no-follow tags for links that go to such pages. When you are done, Google Webmaster Tools will show up that there is a reduction in traffic coming from your site for a specific keyword phrase or its variations, and this would represent the amount of work wasted by people who have clicked on those links but were denied access to the inappropriate content (which they had no intention of visiting before seeing the ad). 

  1. Look for Ways to Reduce Your Ad Spend

If you want to start getting more out of your ad spend even if only by limiting its numbers, then consider checking in with some ads testing platforms like Optimizely. It has quite a bit more to offer than just A/B testing; it can help speed up your site by redirecting your visitors to landing pages that they can fill out quickly and provide you with a results dashboard detailing the impact of various changes on your site’s performance, such as “landing page 1/2” reduced bounce rate by 10%, which leads to an increase in time viewed of 100% or more. It will even track whether campaigns produced better results than others just for the sake of it or because they truly had better targeting!

  1. Re-examine Your Site’s Purpose

If you want to increase user engagement levels, then start asking yourself what people would have to do differently if they came across one type of ad compared to another kind; specifically, would there be any relevance between the message (stated directly in the ad or implied through it) and what your site’s message is. If you are trying to write towards a particular type of audience, make sure that they won’t feel obligated to use another service instead because of how their message is being displayed.

Aside from exploring those questions with yourself, also test this hypothesis by presenting each scenario to some people who represent your target market: if they agree with your assessment as well then consider going with the solution where ads work together more smoothly.

  1. Put Your Cart Before Your Horse

When using retargeting ads on your website (those based on cookies), consider retargeting those visitors first before any other types of visitors; even before allocating money for networking purposes. Why? Because you know that already by knowing their activity on your site, so in effect, you’re retargeting them for free. You can find a lot of opportunities to use retargeting ads if you just try harder: for example, if someone has visited during the morning time and then comes back again during the afternoon (or several days later), they probably have come back to read something they found interesting previously; use what you know about such situations as an opportunity instead of a problem!

  1. If Ad Networks Won’t Listen, then “Shout at Them” Yourself

If all else fails then consider investing some money into advertising yourself to those ad networks. Let people know that there are alternatives out there even to their services! This could take the form of blog content or videos, but it will be worthwhile if you take that approach seriously enough. As is usually the case with such content, quality is important: use appropriate images that relate to your message and write professionally for an adult audience who could potentially be in a business role.

  1. Consider “Retargeting” Facebook Ads If You Don’t Align With Google AdWords Requirements

If you want to get more out of ad networks but can’t adjust your existing campaigns due to some kind of restriction on your end (such as not being allowed to target mobile users), then consider retargeting people after they have left your site using a Facebook campaign instead. Now, while this won’t make up for not being allowed to target mobile users on Google AdWords, it could still be a useful measure if you aren’t given much of an option. It doesn’t take long for most people who leave your site to click away from Facebook (the average time spent is less than 2 minutes), so keeping them engaged will require some kind of advantage that none of the other ad networks can give you.

  1. Consider Using Banner Ads Instead of In-Post Links To Your Website

You might have heard the saying “don’t interrupt someone when they are trying to read; link instead!” This is great advice most of the time since readers appreciate it, but there are times when banners can be more acceptable to use instead. Use a combination of both banner links and in-post links, but also test out using only one over the other. The final results will say a lot about which is better for your site.

  1. If Others Say That Your Site Is “Bad” For Ad Networks to Target Ads On

There are plenty of ways to view what’s popular on the internet: you can look at Alexa rankings or see how many people have subscribed to sites such as Feedly (Tumblr has this type of service based on how many users they have). One way that advertisers know whether their current audience is being sought by others (and thus might not be available) is if they see a lot of people registering for their sites; this can be an indication that those who come through ad networks might not be able to gain access or just won’t want to. If you ever feel like your site is being unfairly targeted by ads, then it’s important to find out if others are seeing the same thing happening as well. 

  1. Take Advantage of Blank Spots On The Internet You Aren’t Using For Other Purposes

If there are areas on your website where you aren’t using any advertisements, then consider placing some there instead (if they are relevant). One exception here is when such places are in-between pages that contain content – in this case, leave them alone! However, if they’re just part of your design then you could save yourself from displaying ads that you aren’t interested in promoting. For instance, if there is a space in between two widgets on your site, then it might be worth having some banners displayed there instead.

  1. Avoid “Bad Ad Units” Such As Low-Quality Popups And Banners

There are many different types of ad units being used today, but not all of them are legitimate sources for advertisers to earn revenue from users (the ones who click ads). You wouldn’t want to be associated with such services anyway so avoid using the following: pop-under windows, pop over windows, and low-quality banners (these don’t meet the requirements set by most ad networks, or they are just too difficult to “close”).

  1. Automate Any Repetitive Task (Such As Accepting New Affiliate Programs)

When working with any type of web property, you probably realize by now that there will be a lot of repetitive work involved to keep it running smoothly and effectively. If there is some task that you must do more than once per day (maybe even twice depending on how much time you have available), then consider finding ways to automate it through software like Macros in Excel! This kind of automation can save hours each week which allows you the extra leeway to spend your time doing other things — such as improving your website or creating new content for users. The best part about this is that there are no limits on how much automation you can have!

  1. Use AdBlock Plus Software To Filter Out Ads (Not Recommended)

Ad-blocking software such as AdBlock Plus helps users keep their web browsing experience free from annoying ads, but it also can be used to block any advertisements being shown by Google or other advertising networks. While this could be a good way for users to gain back some control over their privacy and the online advertising industry in general, it’s not recommended because it only hurts the legitimate ad networks that are working hard to offer you quality services for free!

None of these tips were easy for me to compile, but if I could sum up the most important one then it would be this: always be smart with your business! It means you shouldn’t make any rash decision based on the advice of someone else, but instead do thorough research and ask reputable sources about what is going to work best for you in terms of online advertising.

If you have any questions, comments, or feedback, feel free to leave a comment below!

  • Google ad settings
  • Google ads
  • Google ad manager

Google AdvertisingAbout Montfichet & Company

Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtaining the training need to push to deliver exceptional results.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.

September 23, 2021

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Google AdsWeb DesignWebsites

2023 Google Ads Certification

2023 Google Ads Certification 0

Google Ads Certification Journey

Google Ads is a rapidly growing career choice. Google ads specialists are highly skilled at generating results for their clients. It’s more than being an online marketing expert; Google Ads specialists are data experts too. They must have business acumen and interpersonal fluency to effectively understand client objectives and translate them into effective campaigns. 

This makes them invaluable to businesses of all sizes—from start-ups to multinationals, including small businesses that don’t necessarily have dedicated digital teams on staff. The rise in popularity of Google ads professionals means there’s never been a better time to sharpen your skills as a digital marketer and become certified as a specialist! 

According to the latest Post Office Job Market Report, the job outlook for digital marketers will grow at an average of 15% over the next year. 

This makes it one of the hottest job categories in online marketing, and a great career choice for those looking to make a difference and get higher pay. On average, Google Ads specialists earn more than double the median salary for workers in the digital marketing category ($86,540 vs. $40,000). 

In addition to high pay, Google ads specialists have other reasons to love their jobs (and life!). They are constantly learning new skills as they strive towards continuous professional development under a demanding checklist of criteria required by Google to maintain certification (more on that below). 

These professionals also benefit from working with clients who have some impressive brand names—like Disney, Starbucks, or L’Oréal—and gain valuable knowledge from leading companies around the globe. 

Acquiring Google Ads certification allows you to become part of an elite group that is a market leader in advertising effectiveness. It demonstrates to clients that your digital marketing expertise is up-to-date and can help increase trust between you and the client, opening new opportunities for revenue growth. 

By learning how to get certified as a Google ads specialist, all this work will be worth it! Before we look at what’s required to become a Google Ads expert, let’s look at what Google ads specialists do and why they are needed. 

 

Google Ads Certification

Google ads specialists: What exactly do they do?  

A lot More than just AdWords… Clients today want their businesses to grow faster than the general marketplace, which means more leads and sales. This is where digital marketing comes in. Digital marketing is a vital part of any business’s growth strategy, as we saw most recently with Google Play Store revenue figures. 

But just because it’s “digital” doesn’t mean that all the work can be done online—there’s still a lot of work to be completed in terms of project management, client communications, and general “getting things done.” Many businesses may not have an internal team or budget to do this effectively, so they turn to specialists who are experts at their craft (and at keeping clients happy). 

Google Ads specialists collaborate with clients on developing comprehensive campaigns designed around reach and frequency goals based on insight-driven strategies. 

This collaboration can include everything from developing ad copy and landing pages to identifying brand metrics, developing visual assets for ad campaigns, and managing Google Search & Display advertising. 

For AdWords specialists, in particular, there is a lot of work to do before the campaign even gets to that point: account planning, keyword research, audits, and analysis of past performance are all vital parts of the foundation you’ll be creating as an expert. Not only does this mean lots of learning opportunities (which we will cover later on), but it also means that you’re constantly working on finding new ways to improve your processes—and provide customers with more effective strategies for reaching their growth targets! 

Google ads specialists are also responsible for regular reporting throughout the life of the campaign. This reporting informs clients on the status of performance for all campaigns, including a detailed analysis of Key Performance Indicators (KPIs) and campaign goals. 

This can be delivered via email or in person, depending on what the client prefers. It’s an important role to play as Google Ads specialists are accountable to both their internal team and their clients for the success of the account they manage. 

Ongoing development is a big part of being a Google ads specialist because the digital marketing landscape is always changing with trends, new features being added to AdWords, and other factors that may impact campaign performance. 

Digital marketers must stay up-to-date on industry best practices if they’re going to maintain their competitive edge. This means staying ahead of the curve by taking part in online training programs, certifications, and conferences. 

There’s a Google digital marketing experts event coming up in May that you can read all about here. 

 

Professional Development  

It takes more than just AdWords certification to be an expert! Skilled professionals in this niche also invest in their professional growth by acquiring formal qualifications from industry leaders. 

A Google Ads certification provides the most highly respected badge of excellence for those who are passionate about the latest technology and best practices to drive bottom-line results for advertisers. It’s obtained after demonstrating a solid knowledge base around advertising objectives, ad formats, landing page design—basically everything you need to know if you want to make your mark as a specialist with your clients and as a member of Google’s very own advertising team. 

As you can see, that long, vertical list shows all the different ways Google Ads specialists contribute to their client’s businesses—and their careers. With such great benefits at every step of the process, it’s no wonder that so many professionals are turning to digital marketing for their career paths. _______ * To provide each article with its backlink anchor text (instead of just “Click here” or nothing at all), I’ve added phrases that were used in the article as separate anchor text links. This gives the articles more strength when they’re listed in Google; it also makes them easier for readers to navigate. 

 

Are Google certifications valuable?  

Of course, you might be wondering why anyone should pay to become a Google Ads expert. If it’s just about learning search engine marketing basics or managing PPC campaigns, why isn’t that enough? What does certification add to the equation? 

While there are plenty of questions and answers out there about what exactly makes a good digital marketer, one thing is clear: having a stamp of approval from an industry leader can enhance your career opportunities and boost your earning potential. 

Google is probably the biggest name in online marketing today—and that means they have a tremendous influence on how we do things here in this sector. So, the fact that Google has created official certifications for people who know their stuff makes it easier for clients to trust them to handle their online marketing. 

The AdWords certification tests a candidates’ knowledge of the AdWords system, including campaign structure, goal setup, and management, as well as ad optimization. It also covers Google’s quality score system—how to set a high-scoring keyword list that beats out your competitors in the search engine results pages (SERPs). 

The basic requirements for taking the exam are: you must be 18 years of age or older; you must have an active AdWords account, and your account must have been verified by a team member who doesn’t manage it. There is also a requirement that all students enrolling in the training course complete all homework assignments with at least 80 percent accuracy before taking the exam. 

 

Can I get a job with a Google certificate?  

Professional growth doesn’t stop with earning an exam credential. The Google experts program provides resources for connecting with the community, sharing ideas, and building a more rewarding career across the board. 

Those who choose to participate in this innovative initiative can take advantage of mentorship opportunities, professional recognition, and access to privileged webinars offered exclusively to those who are certified through Google. 

Perhaps one of my favorite things about being Google-certified is getting invitations to be part of beta tests when new products come out. For example, I was selected to beta test the new version of Shopping campaigns as soon as it was released last year! The AdWords team calls on me regularly for feedback on changes they’re considering implementing or just curious how something will play out on the web. 

All in all, being Google-certified has been a great investment in my career and future income. I have to believe that for a lot of people it’s the same—and with such a high-value potential inside this certification, why wait? Enroll now! 

If you’ve been searching for an inside track to success in the field of digital marketing, a Google certification can put you at the top of your game. The search engine giant is known for its innovation and commitment to excellence—and that means qualified professionals who pass their exams are respected by clients, employers, and competitors alike. 

With AdWords certifications, individuals stand out from the crowd. They become recognized as experts while proving their skills upfront and throughout every campaign, they undertake with their clients. That’s incredibly valuable to businesses: nothing makes hiring an expert easier than knowing they’ve already proven themselves through testing! 

And it’s equally valuable to job seekers: being a Google certified specialist can help make your resume stand out among others—and it can help you get a higher salary, too. 

When you have a Google certification on your resume, potential employers can verify that you’re not just another untested employee; they can see that you’ve already demonstrated your mastery of the subject and have proof that you know what you’re doing. That means more job offers—and bigger paychecks for any position you accept! 

So if becoming an official Google Ads specialist sounds like something that might be valuable to your career path, what should you do now? In addition to the GSuite program (which is free), there are two different certification programs: one for those who want to become a fully certified PPC expert; and another training course designed specifically for businesses. Here’s a brief rundown of both options: 

1) Become a Google Ads PPC Qualified Associate 

This important first step in becoming an official Google ads specialist provides individuals with the training they need to pursue their AdWords certification. It is designed so that students can begin learning the essential skills they’ll need to become successful PPC managers—and it covers everything from campaign creation and keyword optimization to ad extensions and structured snippets, all the way through campaign management best practice, campaign review, troubleshooting and more. 

The entire course consists of two parts: Part One focuses on core concepts and theories; part Two dives into managing specific campaigns. Students will also get direct access to a private community of fellow learners where they can interact with one another and the course instructors. 

The total time commitment for this stage is roughly seven hours, split between two parts: Part I is three hours; Part II is four hours—and once you’ve completed both sections, you’ll be eligible to take the official Google AdWords certification exam. (Failing will mean having to retake one or both sections of the program.) It’s very important at this point to note that although individuals must complete Part I before beginning Part II, there’s no rush! You have an entire lifetime to take these exams—the clock starts ticking when you become certified by passing your exam(s). 

 

2) Become a Google Certified Business Associate Digital Marketing Fundamentals 

If you don’t want to become a full-fledged PPC specialist, the good news is that Google also offers certification training specifically for businesses. GSuite Digital Marketing Fundamentals trains beginners at an entry-level level—and though it does not provide the same kind of career path as AdWords, it is ideal if your goal is simply to start a business or become more involved in your current one. This special introductory course provides students with an overview of what digital marketing means and how it can benefit any business on all size scales –even if they’ve never been active online before! 

And again, there are two phases: Phase One consists of seven hours’ worth of lessons. It’s designed to introduce the concept of digital marketing and how to incorporate it into your business. Phase Two goes over strategies that focus on Search Engine Marketing (SEM) best practices, plus a lot more! Mentored by experienced professionals who can offer additional direction and insight, students in the second phase will gain real-world experience working through high-level campaigns for non-profit organizations—and they’ll also become certified as Official GSuite Certified Digital Marketing Specialists after completing their work. 

All in all, it’s a cool program—but there’s one important thing to note: certification only lasts for a single year. After you pass your exam(s), you’ll be able to use the Google Certified Business Associate Digital Marketing Fundamentals logo on your business cards and other advertising materials for 12 months. After that, you’ll have to re-take the exams to become a certified specialist again. (Yes, this is specific to GSuite certification.) 

Google Ads Certification

Inconclusion 

No matter which path you choose, becoming a Google Ads PPC qualified associate or official GSuite digital marketing specialist will get your education underway! It’s also worth mentioning that though these two programs are extremely different, they both begin with basic concepts—and as we all know, once you’ve got the fundamentals down pat, it becomes easier and easier! 

A Word of Warning I mentioned earlier that there are two paths students can take when pursuing their Google ads certifications: one through AdWords; the other through GSuite. But if you’re just getting started, I highly recommend that you choose the latter—because it’s way less of a time commitment! On average, most people report spending upwards of eight hours studying for a single exam. Though this sounds like a lot, AdWords exams can be much more complex…and require solid preparation time. (Though as I mentioned earlier—these exams have no expiration dates.) 

Google has numerous certification programs available to help students become better acquainted with industry best practices and how they apply to real-world scenarios. The Google ads Associate certification is only one of them: there are several others worth noting which offer specialized training on various topics at different levels, including Search Advertising; Display Advertising; Shopping ads; Video Advertising; and DoubleClick Sales Manager. 

Some of these programs are free to register for—and they’re all open now for both registration and testing! (Don’t take the term “exams” literally, though: most certifications assess students with written tests rather than time challenges.) Perhaps you’ve already got a hunch which one is right for you. 

Whatever your path may be, I wish you the best of luck in your studies! Just remember that Google certification training is designed as a set of guidelines to help new professionals learn from those who have more experience. And when it comes to AdWords (or GSuite Digital Marketing), there’s nobody who has more experience than a certified PPC specialist! When you become one, too, you’ll see that the time and effort spent studying for your exams will make all the difference. 

Regardless of which certification path you choose to follow in a Google Ads certification here are some resources for getting started right away: 

  • Google Campus Location Finder – This search allows users to find programs near them. Simply enter your address or zip code into the box above then click on “Search Now” to begin. 

Country-specific information will be listed for each location. For example, if you live in Canada then select Canada from the drop-down menu before clicking on “search now”. That will give you a list of campus locations in Canada. Select any location that is convenient for you and select “Get Details”. This will provide you with a link to the campus website.  

This is an easy way to find information about Google Campus locations in your area. I would recommend calling the location first and getting more information. Some have more programs than others, etc.  

  • Classroom Training Courses – Google offers classroom training courses at their campus locations across Canada. Each class runs for 7 weeks (2 hours per week for each course). Students interested in this program should call their local campus for more information on dates and costs as they may vary from location to location.  

 

  • Digital Marketing Certificate Programs – These certificate programs are run every two years at selected Google campuses only (check back closer to the start date of 2021-2022 to see if your location will be running this program). To find out more information about the next program being offered at a Google campus near you, contact that campus directly. 

 

  • Onsite Training – Onsite training is also sometimes available although it is not as common. Please check back closer to 2021-2022 for the next round of dates and to contact your local campus to inquire about onsite options in your area. 

 

  • Google Ads Certified Specialist Information Sessions – Google offers these regularly, both online and offline across Canada. The next session will take place on February 19th (online) or February 22nd (offline). If you are interested in registering for an upcoming session click here. This page lists all the details including costs and materials required to attend.  

 

  • Google Ads Training Course – Google offers an online training course which is the foundation for much of what is taught in their certification programs. The cost of this program is $35 per month and runs for 6 months. You can register here. Google also has some excellent YouTube video tutorials covering everything from getting started with AdWords to advanced marketing strategies that include remarketing and conversion tracking.  

 

Have a look at these before deciding on which path you might like to take! This article is not affiliated with Google in any way, and I do not represent the views of Google in my posts. The information is provided for general informational purposes only and should not be construed as professional advice. Always consult a PPC professional at Montfichet & Company about anything related to paid search campaigns and google certifications. 

If you have any questions, comments, or feedback, feel free to leave a comment below.

 

About Montfichet & Company

Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtaining the training need to push to deliver exceptional results.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.

August 25, 2021

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Google Ads

Top Google Ads Specialist in 2023

Top Google Ads Specialist in 2023 0

Google Ads Specialist

What’s your dream job? For me, it would include the words “Google ads” in the title. But what if you could earn a living as a professional who helps other businesses get more results from their online advertising investments – without needing an advanced degree or specialized training? 

 

Google Ads SpecialistWhat Google ads specialists do for businesses 

Google Ads Specialists help clients get the most out of their advertising dollars, using AdWords to drive more traffic to their website or landing page and/or generate more leads with remarketing campaigns designed specifically for mobile devices – and they’re in hot demand. 

Paid search marketing is one of the hottest career fields you can enter today. I’ve had the good fortune to build a thriving business helping local, national, and global brands succeed at AdWords. And some of my former students have gone on to join top agencies such as RMG Connect, C3, Bonfire Marketing, Clix Marketing Group, and Drance Media Group. 

 

How I became a Google ads specialist 

I started working in AdWords back in 2005. Back then, paid search was still a rather new medium to most advertisers and agencies, so many marketers were opting for cheap pricing on poorly managed accounts that never reached their business goals. There are plenty of today’s “experts” out there who got their start working during this time when the industry was still trying to figure things out. And if you look at some of them now? They’re not giving the best advice out there (in my opinion).

When I started building my affiliate marketing company in late 2006, I chose AdWords to power my campaigns. At the time, Google didn’t have much of a formal certification program, but it did have an online forum called the AdWords Help Group – better known as the “Help Forum.” This was where I learned everything I needed to know about getting started with AdWords. Fast forward to 2015. As of January 2016, Google boasts over 2 million advertisers who run roughly 1 billion searches every day on its platform. 

Google Ads Specialists are highly skilled in helping local businesses get more leads from paid search advertising (i.e., people searching for your products or services on Google). 

AdWords is designed to help business owners drive more traffic to their website through ads that appear in Google’s sponsored results along with those that show up on other popular websites such as AOL, YouTube, and the Google Display Network.

  

Becoming a Google Ads specialist helps businesses grow revenue faster 

From my own experience, I can tell you that mastering AdWords is very important for your business’s bottom line. Most companies have no idea how to properly manage an AdWords campaign, so they hire someone on staff or enlist the help of a freelancer who typically makes basic mistakes. They may even be paying too much for their keywords and not getting enough clicks – but they don’t know because they’re not tracking it properly (or at all).  

While there are certainly other factors that go into increasing your sales, if you can get more people to visit your website from AdWords, you will generate more leads. And if you do a great job of converting these leads into customers, then you’ll start generating more sales and revenue. 

 

Google Ads SpecialistWhat Google ads specialists study 

Google Ads Specialists need to know their stuff, so they invest in themselves and become better by continuing their education. Many who work in the field start with an online certificate program, which helps them earn credibility and demonstrates that they know to get results for clients. Those who go deep with their studies can pursue a graduate degree from AdWords University (formerly known as Google Partners) or a fully accredited university such as Harvard Business School or UC Berkeley’s Haas School of Business. Aspiring Google Ads experts should also familiarize themselves with local workshops, seminars, and conferences hosted by the company as well as credible third-party organizations. 

 

Google Ads specialists know how to scale revenue faster 

When you’re ready to graduate from a free Google account with limited exposure to the vast features of AdWords, you can get started with an entry-level Google Ads Specialist certification. If this is a good fit for your business – which it probably is if you want more traffic and leads – then I highly recommend learning more about what it takes to become one today. 

As mentioned earlier, not everyone who works in AdWords has the ability or desire to become a Google Ads Specialist. If you just have a basic understanding of paid search advertising and don’t want a lot of support or to learn more about AdWords from an expert, then you can stick with shared or managed campaigns. If that’s your goal, check out Google’s tool for creating a new campaign. 

When I first got started in PPC advertising (as we called it back in the day), I learned everything – and I mean EVERYTHING – about AdWords by reading forums on Google Help. People would ask questions like “How do I make my ad stand out?”; “Why did my click-through rate decrease?”; and “How long should my headline be? Only three words? Four words? Five words?” These were all great questions, but the answers weren’t easy to find because you had to dig through hundreds of older posts to find something useful. There was no Google Ads Help Center. 

Today, you can find answers much more easily with the Google Ads Help Center, which has a robust search feature that will help you find helpful tips and ideas for optimizing your AdWords account. In addition, they have an entire blog where PPC experts discuss current trends and best practices, so don’t be afraid to look there too! 

When I first started, I had to refresh my memory on everything I learned about AdWords by regularly visiting forums.  

Don’t forget about the official Google Ads Help Center! They have tons of resources, including videos and blogs. If you ever feel lost or confused about a technical aspect of your AdWords account, this is always a great place to step in and learn more. You’ll also want to become familiar with the latest news affecting PPC marketers. Also take advantage of timely tips for creating successful ads, monitoring performance, and avoiding common mistakes that could hurt your business – plus much more! 

Google is looking for serious applicants who have already established themselves as strategic thinkers and problem solvers. To become a qualified Google Ads specialist, you need the following 4 things: 

  • Knowledge of search engine marketing (SEM) 

You don’t need to be a coder; you just need to understand how SEM works. The evidence Google is looking for includes your experience with paid search, blogging, or social networking.  

  • Creativity  

Your ability to generate and test new ideas/tactics to solve your clients’ problems in unique ways will help you stand out from the crowd based on the sample work you’ll submit. Creativity in your copy-writing is also a huge plus – Google wants to see that you have written for a large audience and tested different words with various audiences on Facebook, Twitter, and other social media platforms.  

  • A sense of urgency  

You need to be someone who gets things done quickly and efficiently. You’ll be managing multiple clients and there won’t always be time to ask for help. Google wants to see that you don’t need a lot of handholding. We’ve all had the experience of working with someone afraid to decide without asking permission first. This isn’t going to work in a service business where you have deadlines and an obligation to your client to deliver results quickly.  

  • A track record of success  

You don’t necessarily need years of management experience or even agency experience – but you will need proof that you can lead others towards being successful, too. What does this mean? Google wants to see that you have a completed project or two under your belt (on which you were the primary manager). 

 

Google Ads SpecialistWhat do I get if I become certified as a Google Ads specialist?  

According to Google, once you complete the training and pass both exams (the AdWords Fundamentals Exam and the Advertising Experiences Exam), you’ll receive: 

A certificate of achievement – This one is neat. You don’t get anything like it from other agencies. Would you like to be certified by Google? Tell us in the comments below.  

Personalized coaching – You’ll also receive personalized support from an experienced coach within five days of submitting your application. If approved, that person will continue as your coach for the duration of your Google Ads certification. Your coach will have access to your AdWords account and be able to advise you on strategy, help you with reporting/analysis, and review results. Does this sound appealing? Tell us in the comments below.  

Promotion – Official Google Ads specialists are also given a profile page they can use to promote themselves as an expert – as well as a badge they can place on their site that links back to their Google profile. 

Replacing the old “AdWords Grader” program, Google introduced the new certification program (which is still in beta) earlier this year at SES Chicago 2012. You’ll need to see if there’s one coming up near you before you can sign-up, though. 

How much does it cost?  

No matter how you decide to become a Google ads specialist, there’s no charge for the training and testing – but you will need to purchase the AdWords certification exam bundle. If you work through the program with an agency or other coach, however, he/she will also cover those costs.  

I hope I have answered all of your questions about becoming a google ads specialist? We offer a Google ads training program at The trusted Automation our sister company. Please contact us at (949) 333-7200 or at inquire@thetrustedautomation.com for more details. Post your questions in our comments section below.  

 

About Montfichet & Company

Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtaining the training need to push to deliver exceptional results.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.

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