Marketing Strategies for Business Success

A good marketing strategy continues to be the cornerstone of business success during these days of heavy competition and emerging technology. It is easy for company management to want to try the newest marketing strategies, but it’s also important to think of a strategy that combines the newest trends with the old techniques that have worked for decades. Here at Montfichet & Company, we are experts on creative strategies and marketing approaches that actually work, so we have some tips on how to push a diversified marketing strategy for ultimate business success.

Old Tactics Still Work

While there are benefits to focusing your marketing efforts on the online space, it is important to remember that not everyone is online, especially the older consumers, so if you want to capture those eyeballs then you should spend a portion of your budget on print ads. An old technique that continues to be more successful than ever is direct mail which are advertisements that go directly to the consumer’s mailbox.

Direct mailing and postcards continue to be successful because it is easier to pick up and read than other electronic forms of marketing. Plus, a postcard is something tangible that people can hold onto and put on their refrigerator so they can remember where they want to shop and refer their friends. Of course, the modern form of direct mailing involves email campaigns, where customers are sent advertisements directly to their email inboxes. To capture both young and older customers, you can combine direct and email marketing and you will greatly maximize your marketing potential.

Mixing Old and New

In addition to trying different marketing methods consecutively, you can also add modern touches to proven strategies of the past. For instance, when you send that email mentioning your new sale, include a coupon that customers can print or show on their phones and you will likely get your customers into the doors of your store.

When you create flyers, postcards, and yard signs, you can capture older viewers by making them bright and well-written, and you can add tech touches that the younger audience will understand, such as QR codes and hashtags. QR codes are great on printed or emailed marketing materials because at the touch of a button on their cell phone, a potential customer can be connected directly to your website or your newest clearance event, and it improves the chances that you will make a sale.

 

Marketing Strategies

Know When to Pivot

The most important part of success with marketing is knowing when to pivot and switch things up. If your emails are not drawing much attention, then you can turn to video ads or physical mailers. The trick is to anticipate change so you can be ahead of the curve and keep your customers coming in the door. Pay attention to trends, and if you see a new marketing technology come around, look into its potential. Or if you know that your target demographic is starting to skew towards the younger end, then you may want to put your focus on their needs.

While you may think that your business is unique, the chances are good that you have plenty of competition, so you need to offer something new in your marketing materials. A catchy slogan is a good starting place. Try to use humor or shock value to make a slogan that will catch people’s attention or use graphic design tools such as Visme or Adobe Spark to create breathtaking visuals that will pique the interest of your customers. Do whatever it takes to stand out from the crowd.

If you’re a bit ham-fisted when it comes to creating new marketing materials, this is a sure sign you need to work with a marketing agency. Experts like Montfichet & Company – Atlanta can help you craft a new strategy that transforms the customer experience.

Their dedicated designers and marketing professionals have deep insight into the latest trends, and they can apply their know-how to increase your presence. You simply need to share your vision and what you’re hoping to achieve. Maybe even gather images, graphics, fonts and other examples to share what you like and don’t like. Use a JPG to PDF converter to turn images into PDFs to preserve the image’s quality, and to make sending files easier.

As you can see, successful marketing requires imagination and the ability to evolve with the times while not forgetting the past. Try the tactics above and give your company a fighting chance. If your company could use a radical marketing update, then Montfichet & Company can help.

Contact us at the form here for a consultation.

About Montfichet & Company – Atlanta

Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtain the training needed to push to deliver exceptional results.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.

 

 

Smart Financial Moves

One of the least exciting things about starting a business is your business finances. Between figuring out complex tax questions to hiring a reliable bookkeeper, you could fill hours with all of these often-tedious tasks. While some money-related tasks aren’t as important as you may have been led to believe, others need to be addressed ASAP. Successful business owners recognize that business expense issues are always real fires that, in the end, consume more time to put out.

Unsure of how to best tackle your business finances? Montfichet & Company – Atlanta shares the following financial moves to help reduce your stress and anxiety.

 

Keep your business and personal finances separate

If you are currently your only employee, you may feel like there is no urgent need to separate your business and personal finances. However, this one move can do wonders for your short and long-term business goals. By maintaining separate bank accounts and credit cards, you’ll be able to quickly get a picture of how much money you are earning (and spending) on a daily basis. You’ll avoid sifting through your personal bank statements to calculate what you’ve made and be able to pay yourself exactly what you need. Over time, seeing your business earnings and expenses on one report will help you make better money-related decisions. It will also make tax time far easier.

 

Smart Financial

Figure out how much you’ll owe in taxes

Now that you own a business, you won’t have an employer deducting your taxes from each paycheck. Instead, you will be solely responsible for knowing how much to deduct and what you will ultimately owe when it is time to file your taxes. Rather than waiting to pay your taxes in full upon filing, utilize the option of quarterly payments. You can access the information needed to calculate, and set up these quarterly payments directly to the IRS. Paying throughout the year will prevent the stress of owning an unknown amount of money. It will also reduce the risk of having to seek financing if you do not have the money to pay the lump sum.

 

Know what tax documents you need to prepare for the coming year

If you currently employ staff members and/or contractors who will be paid more than $600 this year, start researching the various tax documents that you’ll need to provide to them. In almost all cases, you will need to produce W-2s for employees and 1099 forms for your contractors/freelancers. To make this process easier, begin using a business tax software program that can generate these forms.

 

Form an LLC

Forming an LLC is a great way to reduce paperwork, get tax advantages, and protect your personal finances. With an LLC business structure, you cannot be held personally responsible for your business’s liabilities and debts. The process of forming an LLC is relatively quick and easy. Keep in mind that each state has its own regulations around forming an LLC, so check the rules in yours before moving ahead. If you’d rather not do the legwork on your own, you can avoid hefty lawyer fees by using a formation service.

 

Take out a loan if needed

Does your business need a bit of extra funding to hit the ground running? While you should always take debt seriously, Lendified notes that there’s no shame in taking out a business loan if you need one. Often, this is necessary to get the equipment, staff, and space you need to take your business to the next level. Before applying for a loan, work with a professional to ensure that the amount of financing and payment terms are wise for your current situation.

 

Smart Financial

Adopt ongoing strategies

Moving forward, look for operational strategies that are smart financial moves. For example, on the public relations front, if a situation arises that jeopardizes your public image, hiring a PR strategist can be a huge help when it comes to not only saving face but saving existing clientele. In this case, you’ll want to do your due diligence upfront long before such an occurrence, so look into qualified and tenured PR agencies to have at the ready.

In addition to these recommendations, AARP suggests not being shy when it comes to asking for help when you need it. If you are ever unsure about anything related to your business’s finances, reaching out to a fellow business owner or a financial expert can save you headaches and frustration later on.

 

About Montfichet & Company – Atlanta

Atlanta Our team of experts Montfichet & Company – Atlanta can not only build your business website, but we can manage the process while allowing you to work in your business. We provide Industry research & market analysis to provide efficient content for the Website. We also partner with our sister company The Trusted Automation to help business owners or aspiring business owners and innovators obtain the training needed to push to deliver exceptional results.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.