Patricia Connelly is a Digital Advertising Strategist who specializes in Pay-per-click. Patricia plans, organize and prioritize the Paid Ads Campaigns. In addition, she ensures that all campaigns are running smoothly.
Experienced Digital Advertising Professional with 15+ years experience across Digital Marketing & Advertising (SEM, Paid Social, Display, Affiliate, Video, and Mobile) and Traditional Media (TV, Radio, Direct Mail, Podcasting) with a strong focus in Direct Response and Acquisition based marketing.
Specialties: Digital Advertising Strategy, Interactive Media Buying, and Management including Search Engine Marketing (SEM)/Paid Search (PPC), Display, SEO, Social Media (Facebook/Instagram/Pinterest), Mobile and Affiliates
Technology: Google AdWords, Bing/AdCenter, DoubleClick, Adobe Marketing Suite(Test & Target and Site Catalyst), Google Analytics, Google Analytics 360, Kenshoo Search, Kenshoo Social, Facebook Business Manager, Facebook Attribution, Klaviyo, Shopify, Recharge
Patricia Connelly’s skills include Advanced Excel Skills, SEM Strategies, Advertising Campaign, Project Management, Brand Marketing, Improving Client Retention and Loyalty, Utilizing back-end analytic data for A/B testing, Bid Optimization and Conversion Rate Optimization, Collaborative Team Player and Leader, Relationship Management, Contract Negotiations.