Amber Heards builds effective approaches to achieve client goals and objectives. She collaborates with team members to create brand strategies that support a client’s industry landscape. In addition, Amber initiates research methodologies to recommend strategy and insight for our clients.

She collaborates closely with creative, media, and account management teams day-to-day. They support and help lead planning across a variety of accounts using brand strategy to help create business opportunities. Amber Heards finds powerful, creatively fertile ideas, helps brands tell strong stories and defines opportunities for growth in a concise and compelling manner. In her role, she:

• Develop audience and cultural insights
• Shape marketing strategies and inspirational creative briefs
• Develop positioning and messaging architectures
• Support marketing research for the development of strategic recommendations
• Comfortable with large data sets, analyzing and pulling out insights to inform strategies
• Develop user journeys and communications plans informed by channel best practices
• Perform competitive and trend analysis
• Assist the strategy department on new business pitches
• Collaborate and guide jr. team members

Amber Heards also actively builds online training material for our sister company.