What is a conversion in Google Ads?  

When you create a Google Ads campaign, you’re essentially setting up a series of ads that will run across Google’s various search and display properties. Within each campaign, you’ll need to set a budget and determine what your goals are. One common goal is to generate conversions – that is, people taking the desired action on your website after clicking on one of your ads.

There are two types of conversions in Google Ads:

  1. Standard conversions: These are conversions that can be tracked using the standard Google Ads conversion tracking pixel. Standard conversions include things like purchases, newsletter sign-ups, and contact form submissions.
  1. Smart conversions: Smart conversions are conversion actions that can be tracked using Google’s machine learning technology. Smart conversions include things like phone calls and map views.

To track conversions, you’ll need to set up a conversion tracking pixel on your website. Once the pixel is set up, Google will be able to track when someone clicks on one of your ads and then takes a desired action on your site. You can then see how many conversions your campaign is generating in the “Conversions” column of your campaign’s performance report.

If you’re not sure how to set up a conversion tracking pixel or want to learn more about how to track conversions in Google Ads, we suggest checking out our comprehensive guide to conversion tracking.

Standard conversion tracking pixel, smart conversions, conversion tracking pixel, google ads campaign, google ads, conversions, campaign performance report.


conversion in Google Ads


Creating a Google Ads campaign

Now that you know how to set up a Google Ads account and create your first campaign, it’s time to learn about the different types of campaigns you can create. Google Ads offers four main types of campaigns:

  1. Search campaigns: These are the most common type of Google Ads campaigns. With search campaigns, your ads will appear on Google search results pages when people enter relevant keywords.
  1. Display campaigns: Display campaigns allow you to show your ads on websites that partner with Google. Your ads can appear as text, images, or even video.
  1. Shopping campaigns: Shopping campaigns let you promote your products on Google shopping and other e-commerce sites. Your ads will appear as product listings, with photos, prices, and additional information.
  1. Video campaigns: Video campaigns let you run ads on YouTube and other video sites. Your ads can be in the form of a video or a display ad that appears before or during a video.

To learn more about each type of campaign and how to set them up, check out Google’s campaign types overview.



Generating Conversions

If you’re running a business, generating conversions is likely one of your top priorities. And while there are many different ways to generate conversions, using Google ads can be an extremely effective strategy.

Google ads can be an effective way to generate conversions because they allow you to target your audience with laser precision. You can use keywords to target people who are searching for specific terms related to your business, and you can also use targeting options like location and demographics to make sure that your ads are being seen by people who are most likely to convert.

Another reason why Google ads can be effective for generating conversions is that they give you the ability to track your results. With Google Analytics, you can see exactly how many people saw your ad, how many clicked on it, and how many of those clicks resulted in a conversion. This information can be extremely valuable in helping you to optimize your campaigns and to see which ads are performing the best.

If you’re looking for a way to generate more conversions for your business, then using Google ads is definitely worth considering. With the right approach, they can be an extremely effective tool for driving results.

Conversions are important because they represent the overall goal of your Google Ads campaign. Conversions can be anything from sales, to leads, to sign-ups, and more. Basically, a conversion is any action that you want your customers to take after clicking on your ad.

That’s why it’s important to track conversions, so you can see how effective your ads are at driving the desired action. And it’s also important to optimize your campaigns for conversions so that you can get the most out of your advertising spend.

If you’re not sure how to track conversions or optimize for them, don’t worry! Google Ads has a lot of built-in tools to help you out. You can read more about it in our help center.

So now that you know why conversions are important let’s talk about how to get more of them.

There are a few key things you can do to increase your conversion rate:

– Target your ads more carefully. Make sure you’re only showing your ads to people who are likely to be interested in what you’re selling.

– Write compelling ad copy. Your ad should be clear and concise, and it should tell the reader exactly what they can expect if they click through.

– Create a strong landing page. Your landing page should be relevant to your ad, and it should make it easy for visitors to take the desired action.

If you focus on these three things, you’ll see a significant increase in your conversion rate. And that means more customers and more sales for your business!


Google ads


Standard Conversion 

Google Ads offers a feature called Standard conversions that can be used to effectively track and optimize your campaigns. Here’s how to get the most out of this feature:

  1. Set up Standard conversions in Google Ads. This can be done by going to the Tools & Settings tab and selecting Conversions from the drop-down menu.
  1. Once you’ve set up Standard conversions, you’ll need to identify which actions you want to track as conversions. These could be anything from newsletter sign-ups to product purchases.
  1. Once you’ve identified the actions you want to track, you’ll need to create conversion tracking tags for each one. These tags are snippets of code that you’ll insert on the relevant pages of your website.
  1. Once you’ve created your conversion tracking tags, you’ll need to add them to your Google Ads campaigns. This can be done by going to the Settings tab and selecting the Conversions option from the drop-down menu.
  1. Finally, you’ll need to monitor your Standard conversions and adjust your campaigns accordingly. You can do this by going to the Reporting tab and selecting the Standard conversions report.

By following these steps, you can make sure that you’re getting the most out of Standard conversions and effectively tracking your campaign’s performance.

 Google Ads is a powerful tool that can help you reach new customers and grow your business. One way to use Google Ads is to create standard conversion campaigns.

Standard conversion campaigns can be an effective way to grow your business because they allow you to track and measure the success of your ads. This data can then be used to optimize your campaigns for better results.

If you’re thinking about using standard conversion campaigns to grow your business, here are a few things to keep in mind:

  1. Make sure your landing pages are optimized for conversions.

Your landing page is the first thing potential customers will see when they click on your ad, so it’s important to make sure it’s designed for conversions. Make sure your page includes a strong call-to-action and that it’s clear what you want visitors to do.

  1. Use relevant keywords.

When you create your standard conversion campaign, be sure to use relevant keywords so that your ad is shown to people who are interested in what you’re selling.

  1. Monitor your results.

As with any marketing campaign, it’s important to monitor your results so that you can make changes as needed. Be sure to track your conversions and click-through rates so that you can see how well your campaign is performing.

If you’re looking for a way to grow your business, standard conversion campaigns can be an effective option. Just be sure to keep these tips in mind to get the most out of your campaign.


 Smart conversions

 As you may know, Google offers a feature called Smart conversions. This allows you to track and attribute conversion data to specific ads, even if the user doesn’t click on the ad. In this article, we’ll show you how to use Smart conversions effectively to get the most out of your Google Ads campaigns.

When using Smart conversions, it’s important to remember that conversion data is not always 100% accurate. There may be cases where a user converts without ever clicking on an ad or where a user clicks on an ad but doesn’t convert immediately. However, Smart conversions can still be helpful in understanding which ads are performing well and which ones need improvement.

To set up Smart conversions, go to the Tools menu in Google Ads and select Conversions. Then, click on the +Conversion button and choose Import from Analytics.

Choose the Analytics view that you want to import conversions from, then select the conversion goal that you want to track. Finally, give your new conversion a name and click Save.

Now that you’ve set up Smart conversions, you can start using them to improve your Google Ads campaigns. Here are a few tips:

  1. Use Smart conversions to bid more aggressively on high-performing keywords.

If you see that certain keywords are generating a lot of converted clicks (even if they’re not necessarily resulting in immediate sales), you can bid more aggressively on those keywords in order to get more exposure for your ads.

  1. Use Smart conversions to identify which ad formats are working best.

If you’re using multiple ad formats (e.g. text ads, image ads, video ads), you can use Smart conversions to see which ones are performing the best in terms of conversion rate. You can then adjust your campaign accordingly to focus on the most effective ad format.

  1. Use Smart conversions to track how well your ad copy is performing.

If you’re testing different versions of your ad copy, you can use Smart conversions to see which version is resulting in the most converted clicks. This information can be used to improve your overall ad copy strategy.

  1. Use Smart conversions to track how well your landing pages are performing.

If you’re sending users to different landing pages, you can use Smart conversions to see which ones are resulting in the most converted clicks. This information can be used to improve your overall landing page strategy.

Google Ads’ Smart conversions feature can be a valuable tool for improving your campaigns and getting the most out of your budget. By following the tips above, you can make sure that you’re using Smart conversions effectively to reach your goals. 

When should you use Smart Conversions?

Google Ads is an effective way to get your website in front of potential customers. But what are smart conversions, and when should you use them?

Smart conversions are a feature in Google Ads that allows you to track and optimize for conversions that happen offline, such as phone calls or store visits. This can be especially useful if you’re a local business with a physical presence.

Here are some things to keep in mind when considering whether or not to use smart conversions:

– If you’re running ads for a local business, smart conversions can be a great way to track offline conversion activity.

– If you have call tracking set up, you can use smart conversions to track call conversions from your ads.

– If you’re not sure whether or not people are converting after they click your ad, smart conversions can give you a better idea of what’s happening.

In general, smart conversions can be a useful tool for tracking conversion activity that happens offline. If you’re not sure whether or not people are converting after they click your ad, smart conversions can give you a better idea of what’s happening. However, if you don’t have call tracking set up, you may not be able to take full advantage of this feature.


conversion in Google Ads



Conversion in Google Ads is a specific action that you want your customers to take on your website or app. This could be anything from signing up for a newsletter to making a purchase. You can track conversions by adding a piece of code to your website (called a “conversion tracking pixel”) or by using one of Google’s pre-built integrations with popular platforms like Salesforce and Shopify.

There are two types of conversions that you can track in Google Ads: standard and smart. Standard conversions are those that you have explicitly defined, such as sign-ups or purchases. Smart conversions, on the other hand, are those that Google automatically detects based on customer behavior. For example, if someone clicks on an ad and then visits your website but doesn’t take any action, Google may still consider this a conversion if it’s likely that the person would have eventually converted anyway.

To get started tracking conversions, you’ll first need to set up a conversion goal in your Google Ads account. From there, you can either create a new conversion pixel or use an existing one. Once your pixel is set up, you can start tracking standard and smart conversions. To see how well your ads are performing, you can view conversion reports in Google Ads. These reports will show you how many people have converted, what they did before converting, and where they came from.

If you’re not already tracking conversions, now is the time to start! By doing so, you’ll be able to get a better understanding of how your ads are performing and make necessary changes to improve your results.


About Montfichet & Company – Atlanta

Montfichet & Company – Atlanta is a full-service marketing agency that consists of exceptional thinkers, strategists, digital innovators, developers, and problem solvers. We provide online marketing solutions for businesses and entrepreneurs.

Our team of experts can handle all your online marketing activities, including SEO, social media, pay-per-click ads (PPC) for both organic search and paid search, website design, content development, and data reports (raw data or simple reporting), lead generation strategies, and more. Montfichet Atlanta can help businesses increase the number of leads to convert those leads into customers.

If you found this article beneficial, feel free to leave a comment below. We are located at 3343 Peachtree Road Ste. 180-581 in Atlanta, Georgia. You can also email our team of experts directly at Atlanta@montfichet.com or contact us at 404-900-9814 for more information.